Etsy (NASDAQ: ETSY) chair sells 97K shares after exercising stock options
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ETSY INC Executive Chair Josh Silverman reported an option exercise and related share sale. He exercised employee stock options to acquire 97,389 shares of common stock at an exercise price of $10.62 per share and sold 97,389 shares at $79.00 per share in an open-market transaction. The filing states that this exercise and subsequent sale were made under a pre-arranged Rule 10b5-1 trading plan adopted on November 20, 2025, indicating the timing was scheduled in advance. Following the sale, Silverman holds 130,694 shares of Etsy common stock directly, along with additional indirect holdings through a GRAT and several irrevocable trusts, some of which he expressly disclaims beneficial ownership.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 97,389 shares ($7,693,731)
Net Sell
8 txns
Insider
Silverman Josh
Role
null
Sold
97,389 shs ($7.69M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) | 97,389 | $0.00 | -- |
| Exercise | Common Stock | 97,389 | $10.62 | $1.03M |
| Sale | Common Stock | 97,389 | $79.00 | $7.69M |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 220,008 shares (Direct, null);
Common Stock — 228,083 shares (Direct, null);
Common Stock — 4,942 shares (Indirect, By GST Trust)
Footnotes (1)
- This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025. These shares are held by the JGS 2018 Irrevocable GST Trust (the "GST Trust"). The Reporting Person's spouse is the trustee of the GST Trust. The Reporting Person disclaims beneficial ownership of these securities, and the filing of this report is not an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose. These shares are held by the JGS 2018 Irrevocable Non-GST Trust (the "Non-GST Trust"). The Reporting Person's spouse is the trustee of the Non-GST Trust. The Reporting Person disclaims beneficial ownership of these securities, and the filing of this report is not an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose. These shares are held by a grantor retained annuity trust (the "GRAT"). The Reporting Person is the trustee and the beneficiary of the GRAT. These shares are held by the Joshua G. Silverman 2019 Irrevocable Children's Trust (the "2019 Trust"). A family member of the Reporting Person is the trustee of the 2019 Trust. The Reporting Person disclaims beneficial ownership of these securities, and the filing of this report is not an admission that the Reporting Person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose. These stock options are part of a grant that vested as to 25% on May 4, 2018 with the remainder vesting in 36 equal monthly installments.
Key Figures
Shares sold: 97,389 shares
Sale price: $79.00 per share
Options exercised: 97,389 options
+3 more
6 metrics
Shares sold
97,389 shares
Open-market sale of common stock on June 24, 2026 at $79.00
Sale price
$79.00 per share
Price for 97,389 Etsy common shares sold in open market
Options exercised
97,389 options
Employee stock options exercised into common stock on June 24, 2026
Exercise price
$10.62 per share
Conversion or exercise price of employee stock options
Direct holdings after
130,694 shares
Etsy common stock held directly by Josh Silverman after transactions
Options remaining
220,008 options
Employee stock options outstanding after exercise, expiring May 3, 2027
Key Terms
Rule 10b5-1 trading plan, Employee Stock Option (Right to Buy), grantor retained annuity trust, Irrevocable GST Trust, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This exercise and subsequent sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Option (Right to Buy) financial
"security_title": "Employee Stock Option (Right to Buy)""
grantor retained annuity trust financial
"These shares are held by a grantor retained annuity trust (the "GRAT")."
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
Irrevocable GST Trust financial
"These shares are held by the JGS 2018 Irrevocable GST Trust (the "GST Trust")."
beneficial ownership financial
"The Reporting Person disclaims beneficial ownership of these securities..."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transactions did Etsy (ETSY) report for Josh Silverman?
Etsy reported that Executive Chair Josh Silverman exercised employee stock options for 97,389 shares at $10.62 and sold 97,389 shares at $79.00. The sale and exercise occurred on June 24, 2026 as part of a pre-arranged Rule 10b5-1 trading plan.
What is the exercise price of Josh Silverman’s Etsy (ETSY) stock options?
Josh Silverman exercised employee stock options with a conversion or exercise price of $10.62 per share for 97,389 underlying Etsy common shares. These options are part of a grant that began vesting in 2018 and carry an expiration date of May 3, 2027 for the remaining options.
Were Josh Silverman’s Etsy (ETSY) trades made under a Rule 10b5-1 plan?
Yes. The Form 4 footnotes state that the option exercise and subsequent sale were made pursuant to a Rule 10b5-1 trading plan adopted on November 20, 2025. Such plans schedule trades in advance, reducing the significance of short-term market timing in these transactions.