[144] JFrog Ltd SEC Filing

Rhea-AI Filing Summary

JFrog Ltd (FROG) filing a Form 144 notifies an intended sale of 1,372 common shares through Morgan Stanley Smith Barney LLC on or about 09/30/2025 with an aggregate market value of $68,462.80. The shares were acquired as restricted stock from the issuer on 09/29/2025 with payment recorded the same day. The filing lists 116,741,766 shares outstanding for the class. It also discloses a recent sale by Yvonne Wassenaar of 1,368 shares on 08/28/2025 for $67,032.00. By signing, the seller represents no undisclosed material adverse information and references compliance with trading-plan/10b5-1 provisions where applicable.

Positive

• Transparent disclosure of the proposed sale through a registered broker (Morgan Stanley Smith Barney LLC)
• Attestation that no undisclosed material adverse information is known by the seller, consistent with Rule 144 requirements
• Broker and transaction details provided, including aggregate market value and approximate sale date, enabling investor visibility

Negative

• Very short holding period: shares were acquired as restricted stock on 09/29/2025 and proposed for sale on 09/30/2025
• Insider liquidity activity includes a prior sale of 1,368 shares on 08/28/2025, which may indicate ongoing insider dispositions

Insights

Securities Analyst

TL;DR Small insider sale relative to outstanding shares; transaction is routine disclosure under Rule 144.

The Form 144 reports a proposed sale of 1,372 common shares valued at $68,462.80, executed through a major broker and dated 09/30/2025. Given the reported 116,741,766 shares outstanding, the transaction size is immaterial to market capitalization and unlikely to move the stock price. The filing also documents a near-term prior sale of 1,368 shares by an individual on 08/28/2025, indicating recent insider liquidity activity. Impact on investors is minimal, but monitoring continued insider sales can inform supply dynamics.

Corporate Governance Expert

TL;DR Disclosure aligns with Rule 144 requirements; close timing between acquisition and sale is notable from a governance perspective.

The notice shows the shares were acquired as restricted stock from the issuer on 09/29/2025 and are proposed for sale one day later, which is clearly disclosed in the filing. The signer attests to absence of undisclosed material information and references Rule 10b5-1 plan adoption where applicable. From a governance standpoint, the filing meets regulatory transparency standards; stakeholders may review company policies on insider sales and trading plans if they seek additional context.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1372	68462.80	116741766	09/30/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/29/2025	Restricted Stock	ISSUER			1372	09/29/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
YVONNE WASSENAAR 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	08/28/2025	1368	67032.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does JFrog's (FROG) Form 144 disclose about the planned sale?

The filing discloses a proposed sale of 1,372 common shares via Morgan Stanley Smith Barney LLC on or about 09/30/2025 with aggregate market value of $68,462.80.

When and how were the shares being sold by FROG acquired?

The shares were acquired as restricted stock from the issuer on 09/29/2025 and payment is recorded as 09/29/2025.

How many shares outstanding does the Form 144 report for JFrog (FROG)?

The filing reports 116,741,766 shares outstanding for the class of common stock referenced.

Were there any recent insider sales disclosed in the filing for FROG?

Yes; the filing shows Yvonne Wassenaar sold 1,368 shares on 08/28/2025 for $67,032.00.

Does the filer certify anything about material information in the Form 144?

By signing the notice, the person represents they do not know any material adverse information about the issuer that has not been publicly disclosed.