Tali Notman exercises 1,693 options and sells shares under 10b5-1
Rhea-AI Filing Summary
JFrog Ltd. insider Tali Notman exercised 1,693 employee stock options with an exercise price of $15.12 on 10/01/2025 and immediately sold all 1,693 underlying ordinary shares. The sales occurred in two blocks: 1,280 shares sold at a weighted-average price of $46.98 (trades ranged $46.63–$47.30) and 413 shares sold at a weighted-average price of $47.89 (trades ranged $47.72–$48.15), reducing the reporting person’s beneficial ownership to 658,842 ordinary shares. The transactions were executed under a Rule 10b5-1 trading plan adopted December 6, 2024. The Form 4 was signed via power of attorney on 10/03/2025.
Positive
- Reporting person retains substantial ownership: remains beneficial owner of 658,842 ordinary shares
- Trades executed under a Rule 10b5-1 plan, reducing likelihood of opportunistic insider timing
Negative
- Insider sold all shares from exercised options: 1,693 shares sold on 10/01/2025, which is a realized disposition by a senior officer
Insights
Insider exercised options and sold all resulting shares under a 10b5-1 plan.
The reporting person exercised 1,693 options at $15.12 and sold the same number of shares, realizing proceeds at weighted-average sale prices of $46.98 and $47.89 in two sale blocks on 10/01/2025.
This sale was effected under a pre-established Rule 10b5-1 plan adopted 12/06/2024, which indicates the trades followed an automated plan rather than ad hoc insider timing.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Share Option (right to buy) | 1,693 | $0.00 | -- |
| Exercise | Ordinary Shares | 1,693 | $15.12 | $26K |
| Sale | Ordinary Shares | 1,280 | $46.98 | $60K |
| Sale | Ordinary Shares | 413 | $47.89 | $20K |
Footnotes (1)
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person December 6, 2024. This transaction was executed in multiple trades at prices ranging from $46.63 to $47.30. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $47.72 to $48.15. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
