Jfrog Ltd SEC Filings

An insider of JFrog Ltd (FROG), CEO and director Shlomi Ben Haim, reported sales of company stock under a pre-established trading plan. On 10/07/2025 he sold 14,424 ordinary shares at a weighted-average price of $48.05 and an additional 576 shares at $48.86, reducing his direct holdings to about 4,884,152 ordinary shares after the second sale. The filings state these sales were made pursuant to a Rule 10b5-1 plan adopted on 03/03/2025, and the filer offers to provide per-trade price details on request. The Form 4 was signed under power of attorney.

JFrog Ltd. insider Tali Notman exercised 1,693 employee stock options with an exercise price of $15.12 on 10/01/2025 and immediately sold all 1,693 underlying ordinary shares. The sales occurred in two blocks: 1,280 shares sold at a weighted-average price of $46.98 (trades ranged $46.63–$47.30) and 413 shares sold at a weighted-average price of $47.89 (trades ranged $47.72–$48.15), reducing the reporting person’s beneficial ownership to 658,842 ordinary shares. The transactions were executed under a Rule 10b5-1 trading plan adopted December 6, 2024. The Form 4 was signed via power of attorney on 10/03/2025.

Form 144 notice by an insider of JFrog Ltd (FROG) proposing to sell common stock. The filing lists a proposed sale of 1,693 common shares through UBS Financial Services on NASDAQ with an aggregate market value of $79,791.09. The shares were acquired on 10/01/2025 by exercise of stock options and paid in cash on that date. The filing reports 116,741,766 shares outstanding for the issuer. The notice also discloses two sales by the same person, Tali Notman, in the past three months: 13,067 shares sold on 09/08/2025 for $656,786.62 and 1,694 shares sold on 08/01/2025 for $71,240.66. The filer affirms they are not aware of undisclosed material adverse information about the issuer.

JFrog Ltd (FROG) filing a Form 144 notifies an intended sale of 1,372 common shares through Morgan Stanley Smith Barney LLC on or about 09/30/2025 with an aggregate market value of $68,462.80. The shares were acquired as restricted stock from the issuer on 09/29/2025 with payment recorded the same day. The filing lists 116,741,766 shares outstanding for the class. It also discloses a recent sale by Yvonne Wassenaar of 1,368 shares on 08/28/2025 for $67,032.00. By signing, the seller represents no undisclosed material adverse information and references compliance with trading-plan/10b5-1 provisions where applicable.

JFrog Ltd. reported that its Board of Directors has appointed Sigal Zarmi as a Class I director, effective November 1, 2025. She will also serve on the Board’s Audit Committee and the Nominating and Corporate Governance Committee.

Ms. Zarmi will receive the standard cash and equity compensation provided to JFrog’s non-employee directors under its Non-Employee Director Compensation Policy. The company will enter into its standard form of indemnification agreement with her. JFrog states that she has no direct or indirect material interest in any transaction requiring related-party disclosure and that there are no arrangements or understandings with other persons regarding her appointment. A press release announcing her appointment is filed as Exhibit 99.1.

Yoav Landman, JFrog Ltd (FROG) Chief Technology Officer and director, reported sales of ordinary shares under a Rule 10b5-1 plan on August 27-28, 2025. The Form 4/A shows three non-derivative sale entries: 37,580 shares on 08/27 at a weighted average price of $49.01, 27,566 shares on 08/28 at $49.99, and 37,299 shares on 08/28 at $50.27. Following these transactions, reported beneficial ownership declined to 6,118,641 shares in the final entry. The filing amends the prior Form 4 to correct an over-reporting error from the broker: the total shares sold on August 28 were 64,865, not 102,419 as previously reported. The sales were made pursuant to a 10b5-1 plan adopted on August 13, 2024.

JFrog Ltd. director Simon Frederic sold shares under a pre-established Rule 10b5-1 plan. On 09/09/2025 the reporting person effected multiple sales totaling 34,972 ordinary shares at a weighted average price of $50.01 and an additional sale of 28 ordinary shares at $50.77. The Form 4 states the 10b5-1 trading plan was adopted on August 12, 2024 and that the reported weighted-average price reflects multiple executions between $49.70 and $50.65. Following the reported transactions the reporting person beneficially owned approximately 4,119,903 ordinary shares as shown on the filing.

Notman Tali, Chief Revenue Officer of JFrog Ltd. (FROG), reported an open-market sale of 13,067 ordinary shares on 09/08/2025 at a price of $50.26 per share, leaving 658,842 shares beneficially owned following the transaction. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. The Form 4 was signed via power of attorney on 09/10/2025.

Shlomi Ben Haim, Chief Executive Officer and director of JFrog Ltd. (FROG), reported sales of ordinary shares under a Rule 10b5-1 trading plan on September 8, 2025. The report shows two dispositions: 36,003 shares sold at a weighted-average price of $50.30 (prices ranged $49.59–$50.58) and 2,156 shares sold at a weighted-average price of $50.64 (prices ranged $50.59–$50.74).

After these transactions the filing reports beneficial ownership of 4,901,308 shares following the first sale and 4,899,512 shares following the second, reflecting a total reported reduction of 38,159 shares. The Form 4 notes the trades were executed pursuant to a 10b5-1 plan adopted March 3, 2025, and includes an undertaking to provide detailed execution-level pricing upon request.