JFrog (FROG) director sells 29,728 and 5,272 shares under 10b5-1

JFrog Ltd. (FROG) director reported open-market sales of ordinary shares on October 14, 2025 pursuant to a Rule 10b5-1 trading plan adopted on August 12, 2024.

Rhea-AI Filing Summary

JFrog Ltd. (FROG) director reported open-market sales of ordinary shares on October 14, 2025 pursuant to a Rule 10b5-1 trading plan adopted on August 12, 2024.

The transactions were 5,272 shares at a weighted average price of $46.10 and 29,728 shares at a weighted average price of $47.06. Following these sales, the reporting person beneficially owned 4,084,903 shares, held directly.

Insider Trade Summary

Net Seller: 35,000 shares

Net Sell 2 txns

Insider Simon Frederic

Role Director

Sold 35,000 shs ($1.64M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	5,272	$46.10	$243K
Sale	Ordinary Shares	29,728	$47.06	$1.40M

Holdings After Transaction: Ordinary Shares — 4,084,903 shares (Direct)

Footnotes (3)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2024.
2. F2. This transaction was executed in multiple trades at prices ranging from $45.632 to $46.59. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $46.66 to $47.31. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JFrog (FROG) report?

A director reported two open-market sales of ordinary shares on October 14, 2025 under a Rule 10b5-1 plan.

How many JFrog (FROG) shares were sold and at what prices?

Sales of 5,272 shares at a weighted average of $46.10 and 29,728 shares at a weighted average of $47.06 were reported.

What is the remaining beneficial ownership after the sales for JFrog (FROG)?

After the transactions, the reporting person beneficially owned 4,084,903 shares, held directly.

Was the JFrog (FROG) sale under a 10b5-1 plan?

Yes. The sales were made pursuant to a Rule 10b5-1 trading plan adopted on August 12, 2024.

What do the weighted average prices indicate in the JFrog (FROG) Form 4?

Each transaction comprised multiple trades within ranges, reported as a weighted average price per the filing notes.

What was the price range for the JFrog (FROG) trades?

The filing notes ranges of $45.632 to $46.59 and $46.66 to $47.31 for the respective sales.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 10/16/2025 - 12:00 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Simon Frederic

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CA 94089

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
10/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	10/14/2025		S(1)		5,272	D	$46.1(2)	4,114,631	D
Ordinary Shares	10/14/2025		S(1)		29,728	D	$47.06(3)	4,084,903	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2024.

2. This transaction was executed in multiple trades at prices ranging from $45.632 to $46.59. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $46.66 to $47.31. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	10/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.