Freshpet insider plans $82K stock sale after options

Freshpet, Inc. (FRPT) received a notice under Rule 144 indicating that shares associated with officer and director William B. Cyr may be sold.

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) received a notice under Rule 144 indicating that shares associated with officer and director William B. Cyr may be sold. The notice covers a planned sale of 1,125 common shares on 08/19/2026 following a stock option exercise, with sales to be executed through Fidelity Brokerage Services LLC on NASDAQ.

The filing also lists multiple sales of Freshpet common stock during the prior three months by William B. Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts. These include large individual transactions such as 42,907 shares sold for $2,056,139.02 on 05/20/2026, 42,495 shares for $2,168,388.94 on 05/22/2026, 41,203 shares for $2,987,294.86 on 08/14/2026, and 41,022 shares for $2,988,722.65 on 08/17/2026. The remarks state these transactions occurred in accounts and trusts for Linda W. Cyr and in the Linda W. Cyr and William B. Cyr 2020 irrevocable trusts, where William B. Cyr Jr. or Linda W. Cyr act as trustees and account stakeholders.

Key Figures

Planned shares to be sold: 1,125 shares Planned sale value: $82,777.50 Block sale 05/20/2026 (Cyr): 42,907 shares; $2,056,139.02 +5 more

8 metrics

Planned shares to be sold 1,125 shares Common stock to be sold on 08/19/2026 following stock option exercise

Planned sale value $82,777.50 Value field associated with 1,125 common shares in the securities information section

Block sale 05/20/2026 (Cyr) 42,907 shares; $2,056,139.02 Common shares sold by William B. Cyr on 05/20/2026

Block sale 05/22/2026 (Cyr) 42,495 shares; $2,168,388.94 Common shares sold by William B. Cyr on 05/22/2026

Block sale 08/14/2026 (Cyr) 41,203 shares; $2,987,294.86 Common shares sold by William B. Cyr on 08/14/2026

Block sale 08/17/2026 (Cyr) 41,022 shares; $2,988,722.65 Common shares sold by William B. Cyr on 08/17/2026

Trust sale 05/20/2026 (Linda W Cyr Trust) 1,725 shares; $81,972.00 Common shares sold by The Linda W Cyr 2020 Irrevocable Trust For Descendants on 05/20/2026

Spousal trust sale 08/14/2026 1,271 shares; $92,554.22 Common shares sold by The William B Cyr 2020 Irrevocable Spousal Trust on 08/14/2026

Key Terms

Rule 144, irrevocable trust, stock option exercise, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

irrevocable trust financial

"The Linda W Cyr 2020 Irrevocable Trust For Descendants"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

stock option exercise financial

"Common | 08/19/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

attorney-in-fact regulatory

"as attorney-in-fact for William B. Cyr"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for Freshpet, Inc. (FRPT)?

The Form 144 indicates that affiliates of Freshpet’s officer and director William B. Cyr have sold, and may sell, Freshpet common stock under Rule 144. It is a resale notice by existing holders, not a new share issuance by Freshpet.

How many FRPT shares are planned to be sold in the new Rule 144 notice?

The notice covers a planned sale of 1,125 Freshpet common shares on 08/19/2026. These shares are indicated as arising from a stock option exercise, with the issuer listed as the source of the shares.

What were some of the largest recent FRPT share sales disclosed?

The filing lists significant sales including 42,907 shares for $2,056,139.02 on 05/20/2026 and 42,495 shares for $2,168,388.94 on 05/22/2026. Additional large blocks of 41,203 and 41,022 shares were sold in August 2026.

Who are the selling security holders related to FRPT in this Form 144?

The sales involve William B. Cyr, Linda W. Cyr, The Linda W Cyr 2020 Irrevocable Trust For Descendants, and The William B Cyr 2020 Irrevocable Spousal Trust. The remarks state these are accounts and trusts where family members act as trustees and account stakeholders.

On which market are the FRPT shares in this notice to be sold?

The securities information section identifies the planned sale of 1,125 FRPT common shares as being through Fidelity Brokerage Services LLC, with the trading venue listed as NASDAQ on the Form 144.

Is Freshpet, Inc. issuing new shares in connection with this Form 144?

The Form 144 describes resales of existing common shares by William B. Cyr, family members, and related trusts under Rule 144. It does not describe a public offering or issuance of new shares by Freshpet, Inc..

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/19/2026 - 12:39 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001680803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Freshpet, Inc.
SEC File Number	001-36729
Address of Issuer	1450 US-206 BEDMINSTER NEW JERSEY 07921
Phone	201-520-4000
Name of Person for Whose Account the Securities are To Be Sold	Cyr William B.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Member of immediate family of any of the foregoing

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	1125	82777.50	48058074	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2026	Stock Option Exercise	Issuer			1125	08/19/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1725	81972.00
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	999	47472.48
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1951	92711.52
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	42907	2056139.02
The Linda W Cyr 2020 Irrevocable Trust For Decendants 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1593	81529.74
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1803	92277.54
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	923	47239.14
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	42495	2168388.94
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	41203	2987294.86
Linsa W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	651	47139.91
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1271	92554.22
The Linda W Cyr 2020 Irrevocable Trust For Decendants 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1124	81849.68
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	41022	2988722.65
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	651	47138.91
The William B Cyr 2020 Irrevocable Trust 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1271	92033.11
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1123	81316.43

144: Remarks and Signature

Remarks	Today's sale and sales in the past 3 months occurred in The Linda W Cyr 2020 Irrevocable Trust For Descendants of which William B. Cyr Jr is a trustee, account stakeholder, and the relative of William B. Cyr (an officer and director of the company). Sales in the past 3 months also include sales from the account of Linda W. Cyr (spouse of William B. Cyr) and The William B Cyr 2020 Irrevocable Spousal Trust of which Linda W. Cyr is a trustee and account stakeholder.
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William B. Cyr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)