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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) insider to sell after recent $2M+ stock trades

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) received a notice under Rule 144 indicating that shares associated with officer and director William B. Cyr may be sold. The notice covers a planned sale of 1,125 common shares on 08/19/2026 following a stock option exercise, with sales to be executed through Fidelity Brokerage Services LLC on NASDAQ.

The filing also lists multiple sales of Freshpet common stock during the prior three months by William B. Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts. These include large individual transactions such as 42,907 shares sold for $2,056,139.02 on 05/20/2026, 42,495 shares for $2,168,388.94 on 05/22/2026, 41,203 shares for $2,987,294.86 on 08/14/2026, and 41,022 shares for $2,988,722.65 on 08/17/2026. The remarks state these transactions occurred in accounts and trusts for Linda W. Cyr and in the Linda W. Cyr and William B. Cyr 2020 irrevocable trusts, where William B. Cyr Jr. or Linda W. Cyr act as trustees and account stakeholders.

Positive

  • None.

Negative

  • None.
Planned shares to be sold 1,125 shares Common stock to be sold on 08/19/2026 following stock option exercise
Planned sale value $82,777.50 Value field associated with 1,125 common shares in the securities information section
Block sale 05/20/2026 (Cyr) 42,907 shares; $2,056,139.02 Common shares sold by William B. Cyr on 05/20/2026
Block sale 05/22/2026 (Cyr) 42,495 shares; $2,168,388.94 Common shares sold by William B. Cyr on 05/22/2026
Block sale 08/14/2026 (Cyr) 41,203 shares; $2,987,294.86 Common shares sold by William B. Cyr on 08/14/2026
Block sale 08/17/2026 (Cyr) 41,022 shares; $2,988,722.65 Common shares sold by William B. Cyr on 08/17/2026
Trust sale 05/20/2026 (Linda W Cyr Trust) 1,725 shares; $81,972.00 Common shares sold by The Linda W Cyr 2020 Irrevocable Trust For Descendants on 05/20/2026
Spousal trust sale 08/14/2026 1,271 shares; $92,554.22 Common shares sold by The William B Cyr 2020 Irrevocable Spousal Trust on 08/14/2026
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
irrevocable trust financial
"The Linda W Cyr 2020 Irrevocable Trust For Descendants"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
stock option exercise financial
"Common | 08/19/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
attorney-in-fact regulatory
"as attorney-in-fact for William B. Cyr"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What does the Form 144 filing mean for Freshpet, Inc. (FRPT)?

The Form 144 indicates that affiliates of Freshpet’s officer and director William B. Cyr have sold, and may sell, Freshpet common stock under Rule 144. It is a resale notice by existing holders, not a new share issuance by Freshpet.

How many FRPT shares are planned to be sold in the new Rule 144 notice?

The notice covers a planned sale of 1,125 Freshpet common shares on 08/19/2026. These shares are indicated as arising from a stock option exercise, with the issuer listed as the source of the shares.

What were some of the largest recent FRPT share sales disclosed?

The filing lists significant sales including 42,907 shares for $2,056,139.02 on 05/20/2026 and 42,495 shares for $2,168,388.94 on 05/22/2026. Additional large blocks of 41,203 and 41,022 shares were sold in August 2026.

On which market are the FRPT shares in this notice to be sold?

The securities information section identifies the planned sale of 1,125 FRPT common shares as being through Fidelity Brokerage Services LLC, with the trading venue listed as NASDAQ on the Form 144.

Is Freshpet, Inc. issuing new shares in connection with this Form 144?

The Form 144 describes resales of existing common shares by William B. Cyr, family members, and related trusts under Rule 144. It does not describe a public offering or issuance of new shares by Freshpet, Inc..

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR