Freshpet insider plans $3.0M stock sale after options

Freshpet, Inc. (FRPT) insider William B. Cyr has filed a notice of proposed sale of restricted shares under Rule 144.

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) insider William B. Cyr has filed a notice of proposed sale of restricted shares under Rule 144. The filing covers 41,028 shares of common stock, with an indicated aggregate market value of $3,018,840.24, to be sold through Fidelity Brokerage Services LLC on or after 08/19/2026 on NASDAQ. The shares are listed as being acquired via a stock option exercise from the issuer for cash. The notice also lists multiple prior sales of Freshpet common stock over the last three months by Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts.

Key Figures

Shares to be sold: 41,028 shares Aggregate market value of proposed sale: $3,018,840.24 Earliest sale date: 08/19/2026 +3 more

6 metrics

Shares to be sold 41,028 shares Common stock proposed for sale under Rule 144

Aggregate market value of proposed sale $3,018,840.24 Value of 41,028 shares of Freshpet common stock

Earliest sale date 08/19/2026 Date on or after which the 41,028 shares may be sold

Single sale example 42,907 shares for $2,056,139.02 William B. Cyr sale of common stock on 05/20/2026

Additional sale example 41,203 shares for $2,987,294.86 William B. Cyr sale of common stock on 08/14/2026

Spousal account sale example 999 shares for $47,472.48 Linda W. Cyr sale of common stock on 05/20/2026

Key Terms

Rule 144, stock option exercise, aggregate market value, Irrevocable Trust, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

stock option exercise financial

"Common | 08/19/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

aggregate market value financial

"Common | Fidelity Brokerage... | 41028 | 3018840.24 | 48058074"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Irrevocable Trust financial

"The William B Cyr 2020 Irrevocable Spousal Trust"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

attorney-in-fact regulatory

"as attorney-in-fact for William B. Cyr"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for Freshpet, Inc. (FRPT) disclose?

The filing discloses that William B. Cyr plans to sell 41,028 FRPT common shares under Rule 144. The shares, valued at $3,018,840.24, are to be sold through Fidelity Brokerage Services LLC on NASDAQ on or after 08/19/2026.

How many Freshpet (FRPT) shares are proposed to be sold under this Form 144?

The notice covers a proposed sale of 41,028 shares of Freshpet common stock. These shares have an indicated aggregate market value of $3,018,840.24 and are expected to be sold on or after 08/19/2026 through Fidelity Brokerage Services LLC.

How were the Freshpet (FRPT) shares to be sold by William B. Cyr acquired?

The 41,028 shares listed for sale were acquired through a stock option exercise from Freshpet. The Securities To Be Sold section identifies the acquisition method as “Stock Option Exercise,” with the transaction dated 08/19/2026 and consideration described as cash.

What prior sales of Freshpet (FRPT) shares are reported for the past three months?

The filing lists multiple sales of Freshpet common stock between 05/20/2026 and 08/17/2026 by William B. Cyr, Linda W. Cyr, and related 2020 irrevocable trusts. Individual transactions include, for example, 42,907 shares sold for $2,056,139.02 on 05/20/2026.

Who is included in the aggregated sales related to William B. Cyr’s Freshpet (FRPT) holdings?

The remarks state that sales include accounts of Linda W. Cyr (spouse of William B. Cyr), The William B Cyr 2020 Irrevocable Spousal Trust, and The Linda W Cyr 2020 Irrevocable Trust For Descendants, whose sales are aggregated as required under Rule 144.

Through which broker will the Freshpet (FRPT) shares be sold under this Form 144?

The proposed Rule 144 sale will be executed through Fidelity Brokerage Services LLC. The broker is identified with its Smithfield, Rhode Island address in the securities information section, with the shares indicated for sale on NASDAQ.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/19/2026 - 12:50 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001680803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Freshpet, Inc.
SEC File Number	001-36729
Address of Issuer	1450 US-206 BEDMINSTER NEW JERSEY 07921
Phone	201-520-4000
Name of Person for Whose Account the Securities are To Be Sold	Cyr William B.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	41028	3018840.24	48058074	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2026	Stock Option Exercise	Issuer			41028	08/19/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	42907	2056139.02
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	999	47472.48
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1951	92711.52
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/20/2026	1725	81972.00
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	42495	2168388.94
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	923	47239.14
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1803	92277.54
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	05/22/2026	1593	81529.74
William B. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	41203	2987294.86
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	651	47405.82
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1271	92554.22
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/14/2026	1124	81849.68
Willaim B Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	41022	2988722.65
Linda W. Cyr 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	651	47138.91
The William B Cyr 2020 Irrevocable Spousal Trust 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1271	92033.11
The Linda W Cyr 2020 Irrevocable Trust For Descendants 1450 US-206 Bedminster NJ 07921	Common	08/17/2026	1125	81316.43

144: Remarks and Signature

Remarks	Sales in the past 3 months include sales from account of Linda W. Cyr who is the spouse of William B. Cyr (an officer and director of the company), The William B Cyr 2020 Irrevocable Spousal Trust account of which Linda W Cyr is a trustee and an account stake holder, and The Linda W Cyr 2020 Irrevocable Trust For Descendants of which William B. Cyr Jr is a trustee, account stakeholder, and the relative of William B. Cyr.
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William B. Cyr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)