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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (NASDAQ: FRPT) insider eyes multi-million-dollar stock sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) insider William B. Cyr has filed a notice of proposed sale of restricted shares under Rule 144. The filing covers 41,028 shares of common stock, with an indicated aggregate market value of $3,018,840.24, to be sold through Fidelity Brokerage Services LLC on or after 08/19/2026 on NASDAQ. The shares are listed as being acquired via a stock option exercise from the issuer for cash. The notice also lists multiple prior sales of Freshpet common stock over the last three months by Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts.

Positive

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Shares to be sold 41,028 shares Common stock proposed for sale under Rule 144
Aggregate market value of proposed sale $3,018,840.24 Value of 41,028 shares of Freshpet common stock
Earliest sale date 08/19/2026 Date on or after which the 41,028 shares may be sold
Single sale example 42,907 shares for $2,056,139.02 William B. Cyr sale of common stock on 05/20/2026
Additional sale example 41,203 shares for $2,987,294.86 William B. Cyr sale of common stock on 08/14/2026
Spousal account sale example 999 shares for $47,472.48 Linda W. Cyr sale of common stock on 05/20/2026
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
stock option exercise financial
"Common | 08/19/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
aggregate market value financial
"Common | Fidelity Brokerage... | 41028 | 3018840.24 | 48058074"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.
Irrevocable Trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
attorney-in-fact regulatory
"as attorney-in-fact for William B. Cyr"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What does the Form 144 filing for Freshpet, Inc. (FRPT) disclose?
The filing discloses that William B. Cyr plans to sell 41,028 FRPT common shares under Rule 144. The shares, valued at $3,018,840.24, are to be sold through Fidelity Brokerage Services LLC on NASDAQ on or after 08/19/2026.

How many Freshpet (FRPT) shares are proposed to be sold under this Form 144?
The notice covers a proposed sale of 41,028 shares of Freshpet common stock. These shares have an indicated aggregate market value of $3,018,840.24 and are expected to be sold on or after 08/19/2026 through Fidelity Brokerage Services LLC.

How were the Freshpet (FRPT) shares to be sold by William B. Cyr acquired?
The 41,028 shares listed for sale were acquired through a stock option exercise from Freshpet. The Securities To Be Sold section identifies the acquisition method as “Stock Option Exercise,” with the transaction dated 08/19/2026 and consideration described as cash.

What prior sales of Freshpet (FRPT) shares are reported for the past three months?
The filing lists multiple sales of Freshpet common stock between 05/20/2026 and 08/17/2026 by William B. Cyr, Linda W. Cyr, and related 2020 irrevocable trusts. Individual transactions include, for example, 42,907 shares sold for $2,056,139.02 on 05/20/2026.

Through which broker will the Freshpet (FRPT) shares be sold under this Form 144?
The proposed Rule 144 sale will be executed through Fidelity Brokerage Services LLC. The broker is identified with its Smithfield, Rhode Island address in the securities information section, with the shares indicated for sale on NASDAQ.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR