Freshpet (NASDAQ: FRPT) CEO sells 44K shares, exercises 84K options
Rhea-AI Filing Summary
Freshpet, Inc. (FRPT) CEO William B. Cyr reported option exercises and related share sales. He exercised options for 84,000 shares of common stock at an exercise price of $10.23 per share (directly and through spouse-related trusts) and sold a net 44,078 shares, including 41,028 direct shares at a weighted average price around $74.80. The sales were effected under a Rule 10b5-1 trading plan adopted on November 5, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
12 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
44,078 shs ($3.29M)
Approx. gross sale proceeds
$3.29M
Approx. exercise cost
$859K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock F4 | 62,369 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 4,620 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 9,030 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock F4 | 7,981 | $0.00 | $0.00 |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock F1, F2, F3 | 41,028 | $74.80 | $3.07M |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock F1 | 652 | $73.58 | $48K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock F1 | 1,273 | $73.58 | $94K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock F1 | 1,125 | $73.58 | $83K |
Holdings After Transaction:
Options to purchase common stock — 181,179 shares (Direct);
Options to purchase common stock — 13,420 shares (Indirect, By Spouse);
Options to purchase common stock — 26,230 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Options to purchase common stock — 23,171 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants);
Common Stock — 288,493 shares (Direct);
Common Stock — 37,471 shares (Indirect, By Spouse);
Common Stock — 83,907 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Common Stock — 76,692 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants)
Footnotes (4)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.804 to $74.806.
- F3. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
- F4. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Total shares sold: 44,078 shares
Direct shares sold: 41,028 shares
Indirect shares sold: 3,050 shares
+5 more
8 metrics
Total shares sold
44,078 shares
Net shares sold across direct and indirect transactions reported in this Form 4
Direct shares sold
41,028 shares
Common stock sold directly by William B. Cyr at weighted average price around $74.80
Indirect shares sold
3,050 shares
Common stock sold indirectly by spouse and related trusts at $73.58 per share
Options exercised
84,000 shares
Total underlying shares from option exercises across direct and spouse-related entities
Option exercise price
$10.23 per share
Exercise price for options to purchase Freshpet common stock
Direct sale weighted average price range
$74.804–$74.806 per share
Price range for multiple direct sale transactions included in the weighted average
Indirect sale price
$73.58 per share
Per-share sale price for indirect sales by spouse and related trusts
Rule 10b5-1 plan adoption date
November 5, 2025
Adoption date of the trading plan under which the sales were effected
Key Terms
Rule 10b5-1 trading plan, weighted average price, Omnibus Incentive Plan, Irrevocable Trust
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan."
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
Irrevocable Trust financial
"By Irrevocable Spousal Trust for Linda W. Cyr"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
FAQ
What did FRPT CEO William B. Cyr report in this Form 4?
He reported exercising options for 84,000 shares of Freshpet common stock at $10.23 per share and selling a net 44,078 shares, including 41,028 direct shares at a weighted average price around $74.80, plus smaller indirect sales through spouse-related trusts.
Were the FRPT insider sales under a Rule 10b5-1 plan?
Yes. The filing states that the sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by William B. Cyr on November 5, 2025.
What plan governed the options exercised by the FRPT CEO?
The options exercised, covering in total 84,000 shares of Freshpet common stock, were issued under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020.
AI-generated analysis. How Rhea-AI works. Not financial advice.
