Gaia director buys 11,100 shares for about $13.6K

GAIA, INC (GAIA) reported that director Paul Howard Sutherland purchased a total of 11,100 shares of Class A common stock on September 14, 2026.

Available on EDGAR 09/16/2026 - 09:40 AM EDT Accepted by SEC EDGAR 09/16/2026 - 09:40 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

GAIA, INC (GAIA) reported that director Paul Howard Sutherland purchased a total of 11,100 shares of Class A common stock on September 14, 2026. The purchases were open-market or private transactions at per-share prices of $1.2294 for 11,000 shares and $1.2450 for 100 shares. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Net Buyer: 11,100 shares

Net Buy 2 txns

Insider Sutherland Paul Howard

Role Director

Bought 11,100 shs ($14K)

Increase in Position 2.5%

Type	Security	Shares	Price	Value
Purchase	Class A Common Stock	11,000	$1.2294	$14K
Purchase	Class A Common Stock	100	$1.245	$124.50

Holdings After Transaction: Class A Common Stock — 462,173 shares (Direct)

Holdings Before and After: Class A Common Stock, 451,073 to 462,173 shares (Direct)

Key Figures

Shares purchased (lot 1): 11,000 shares Price per share (lot 1): $1.2294 per share Shares purchased (lot 2): 100 shares +3 more

6 metrics

Shares purchased (lot 1) 11,000 shares Class A Common Stock purchased on September 14, 2026 at $1.2294 per share

Price per share (lot 1) $1.2294 per share Purchase of 11,000 GAIA Class A shares on September 14, 2026

Shares purchased (lot 2) 100 shares Class A Common Stock purchased on September 14, 2026 at $1.2450 per share

Price per share (lot 2) $1.2450 per share Purchase of 100 GAIA Class A shares on September 14, 2026

Total shares purchased 11,100 shares Aggregate of both Class A Common Stock purchase transactions on September 14, 2026

Approximate total purchase value $13,647.90 Combined consideration for 11,100 GAIA Class A shares based on reported per-share prices

Key Terms

Class A Common Stock, open market or private transaction, Rule 10b5-1

3 terms

Class A Common Stock financial

"Purchase of 11,100 shares of class A common stock."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open market or private transaction financial

"Purchase in open market or private transaction"

Rule 10b5-1 regulatory

"No Rule 10b5-1 trading plan is reported"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did GAIA report in this Form 4?

GAIA reported that director Paul Howard Sutherland purchased 11,100 shares of its Class A common stock on September 14, 2026 in open-market or private transactions.

How many GAIA (GAIA) shares did Paul Howard Sutherland buy and at what prices?

Paul Howard Sutherland purchased 11,000 shares at $1.2294 per share and 100 shares at $1.2450 per share of GAIA Class A common stock.

What was the total dollar amount of GAIA shares purchased by the director?

Based on the reported prices, Paul Howard Sutherland bought GAIA shares for a total of approximately $13,647.90 (11,000 × $1.2294 plus 100 × $1.2450).

Were the GAIA insider purchases made under a Rule 10b5-1 trading plan?

No. The Form 4 indicates the Rule 10b5-1 checkbox is not selected, so these GAIA share purchases were not reported as being made under a Rule 10b5-1 trading plan.

What type of security did the GAIA director purchase?

The GAIA director purchased Class A Common Stock, which is the company’s Class A common equity security.

Does the Form 4 show Paul Howard Sutherland’s total GAIA holdings after these purchases?

No. The Form 4 transactions list the purchased shares, but the field for shares owned following the transactions is not populated, so total post-transaction holdings are not shown.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sutherland Paul Howard

(Last) (First) (Middle)

833 W. SOUTH BOULDER ROAD

(Street)

LOUISVILLE COLORADO 80027

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GAIA, INC [ GAIA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/14/2026		P		11,000	A	$1.2294	462,073	D
Class A Common Stock	09/14/2026		P		100	A	$1.245	462,173	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

Purchase of 11,100 shares of class A common stock.

	/s/ Ned Preston Attorney-in-Fact for Paul Sutherland	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)