[Form 4] Alphabet Inc. Insider Trading Activity
Alphabet director John L. Hennessy reported multiple transactions on 09/15/2025 involving Class C Capital Stock and Google Stock Units (GSUs). The filing shows several sales of Class C shares executed under a Rule 10b5-1 trading plan, with individual weighted-average prices reported between roughly $245.4 and $252.16, reducing beneficial Class C holdings from 6,286 to 5,716 shares in successive sales. The report also records vesting and accrual of GSUs and dividend equivalent units (DEUs), which convert to Class C shares as they vest, increasing reported GSUs/DEUs balances across multiple grants. All sales were effected pursuant to a trading plan adopted November 5, 2024.
- Sales executed under a Rule 10b5-1 trading plan, indicating pre-arranged, compliant disposition of shares
- Multiple GSU grants and DEUs recorded, which convert to Class C stock as they vest, maintaining ongoing equity alignment
- Series of Class C share sales reduced reported beneficial Class C holdings across the transactions
- Reported holdings decreased from 6,286 to 5,716 Class C shares through the listed sales
Insights
TL;DR: Significant programmed sales reduced direct Class C holdings while non-cash GSUs and DEUs increased stake over time.
The Form 4 documents scheduled sales executed under a pre-existing Rule 10b5-1 plan, which typically indicates pre-set disposition rather than ad-hoc trading. Reported weighted-average sale prices span approximately $245 to $252, and reported beneficial ownership in Class C shares declines across the listed transactions. Concurrently, multiple GSU grants and accrued DEUs were recorded as vested or vesting according to plan schedules, increasing the number of equity units subject to future conversion to Class C stock. For investors, the filing reflects portfolio rebalancing by a director with continued equity-linked compensation exposure.
TL;DR: Director used a 10b5-1 plan for routine sales while retaining vested equity compensation that vests over time.
The report explicitly states all sales were effected pursuant to a Rule 10b5-1 trading plan adopted by a related trust, which is a common compliance mechanism for insiders to avoid trading-window issues. The filing details multiple GSU grants and DEUs with specified vesting schedules, showing the director maintains continuing equity incentives tied to future vesting. The combination of scheduled sales and ongoing vesting is consistent with standard governance practices for board members receiving equity compensation; no regulatory exceptions or disclosures beyond the transactions and vesting terms are noted in the filing.