STOCK TITAN

[Form 4] Alphabet Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Alphabet director John L. Hennessy reported multiple transactions on 09/15/2025 involving Class C Capital Stock and Google Stock Units (GSUs). The filing shows several sales of Class C shares executed under a Rule 10b5-1 trading plan, with individual weighted-average prices reported between roughly $245.4 and $252.16, reducing beneficial Class C holdings from 6,286 to 5,716 shares in successive sales. The report also records vesting and accrual of GSUs and dividend equivalent units (DEUs), which convert to Class C shares as they vest, increasing reported GSUs/DEUs balances across multiple grants. All sales were effected pursuant to a trading plan adopted November 5, 2024.

Il direttore di Alphabet, John L. Hennessy, ha riferito multiple transazioni il 15/09/2025 riguardanti azioni di Classe C e Google Stock Units (GSUs). La nota riporta diverse vendite di azioni Classe C effettuate tramite un piano di trading Rule 10b5-1, con prezzi medi ponderati riportati tra circa 245,4 e 252,16 dollari, riducendo le partecipazioni privilegiate di Classe C da 6.286 a 5.716 azioni in vendite successive. Il rapporto registra anche maturazione e accrual di GSUs e unità equivalenti ai dividendi (DEUs), che si convertono in azioni Classe C al vesting, aumentando i saldi GSUs/DEUs riportati su più grant. Tutte le vendite sono state effettuate ai sensi di un piano di trading adottato il 5 novembre 2024.
El director de Alphabet, John L. Hennessy, informó múltiples operaciones el 15/09/2025 que involucraron acciones de Clase C y Google Stock Units (GSUs). El informe muestra varias ventas de acciones Clase C efectuadas bajo un plan de trading Rule 10b5-1, con precios medios ponderados entre aproximadamente $245,4 y $252,16, reduciendo las participaciones beneficiosas de Clase C de 6.286 a 5.716 acciones en ventas sucesivas. El informe también registra la adquisición por vesting y la acumulación de GSUs y unidades equivalentes a dividendos (DEUs), que se convierten en acciones Clase C al vesting, aumentando los saldos reportados de GSUs/DEUs en múltiples asignaciones. Todas las ventas se realizaron conforme a un plan de trading adoptado el 5 de noviembre de 2024.
Alphabet 이사 John L. Hennessy가 2025년 9월 15일 Class C 자본주식과 Google 주식유닛(GSUs)과 관련된 여러 거래를 보고했습니다. 공시는 Rule 10b5-1 거래 계획에 따라 수행된 Class C 주식 매도가 다수 있었고, 가중평균 매매가가 약 245.4에서 252.16 달러 사이로 보고되어, 연속 매도에서 유리 Class C 보유가 6,286주에서 5,716주로 감소했습니다. 보고서는 또한 GSUs 및 배당 등가 유닛(DEUs)의 취득 및 적립을 기록하며, vesting 시 이들이 Class C 주식으로 전환되어 여러 보조금에서 보고된 GSUs/DEU 잔액이 증가합니다. 모든 매매는 2024년 11월 5일에 채택된 거래 계획에 따라 이루어졌습니다.
Le directeur d’Alphabet, John L. Hennessy, a déclaré plusieurs transactions le 15/09/2025 impliquant des actions de Classe C et des Google Stock Units (GSUs). Le dépôt montre plusieurs ventes d’actions de Classe C exécutées dans le cadre d’un plan de trading Rule 10b5-1, avec des prix moyens pondérés individuels compris entre environ 245,4 et 252,16 $, réduisant les participations bénéficiaires de Classe C de 6 286 à 5 716 actions lors de ventes successives. Le rapport enregistre également des droits acquis et l’accrual de GSUs et d’unités équivalentes de dividendes (DEUs), qui se convertissent en actions Classe C à mesure qu’elles se vestent, augmentant les soldes de GSUs/DEUs signalés à travers plusieurs subventions. Toutes les ventes ont été effectuées conformément à un plan de trading adopté le 5 novembre 2024.
Der Alphabet-Direktor John L. Hennessy meldete am 15.09.2025 mehrere Transaktionen, die Class-C-Aktien und Google Stock Units (GSUs) betrafen. Die Einreichung zeigt mehrere Verkäufe von Class-C-Aktien, die im Rahmen eines Rule-10b5-1-Handelsplans durchgeführt wurden, wobei die einzelnen gewichteten Durchschnittspreise zwischen ca. 245,4 und 252,16 USD lagen und die verantwortlichen Class-C-Bestände in aufeinanderfolgenden Verkäufen von 6.286 auf 5.716 Aktien reduzierten. Der Bericht vermerkt auch das Vesting und die Ansammlung von GSUs und Dividendenäquivalenten (DEUs), die beim Vesting in Class-C-Aktien umgewandelt werden, wodurch die berichteten GSUs/DEU-Bestände über mehrere Zuwendungen hinweg zunehmen. Alle Verkäufe erfolgten gemäß einem am 5. November 2024 verabschiedeten Handelsplan.
أفاد مدير Alphabet جون ل. هينيسي بإجراء عدة معاملات في 15/09/2025 تتعلق بأسهم من فئة C ووحدات أسهم جوجل (GSUs). يظهر الملف عدة مبيعات لأسهم من فئة C نفذت بموجب خطة تداول Rule 10b5-1، مع أسعار متوسطة مرجحة فردية تتراوح تقريباً بين 245.4 و252.16 دولار، مما قلل الحيازات المستفيدة من فئة C من 6,286 إلى 5,716 سهماً في مبيعات متتالية. يسجل التقرير أيضاً vesting وتراكم GSUs ووحدات معادلة الأرباح (DEUs)، التي تتحول إلى أسهم فئة C مع vesting، مما يزيد أرصد GSUs/DEUs المعلنة عبر منح متعددة. جميع المبيعات تمت بموجب خطة التداول التي اعتمدت في 5 نوفمبر 2024.
Alphabet 董事 John L. Hennessy 于 2025-09-15 报告了涉及 C 类普通股和 Google 股票单位 (GSUs) 的多笔交易。备案显示在 Rule 10b5-1 交易计划下执行的多笔 C 类股票出售,个别加权平均价格约为 245.4 至 252.16 美元,将受益人 C 类持股从 6,286 股缩减至 5,716 股。报告还记录了 GSUs 与股息等价单位(DEUs)的归属与累计,在 vesting 时转换为 C 类股票,导致多项授予的 GSUs/DEUs 余额增加。所有出售均依据于 2024 年 11 月 5 日通过的交易计划进行。
Positive
  • Sales executed under a Rule 10b5-1 trading plan, indicating pre-arranged, compliant disposition of shares
  • Multiple GSU grants and DEUs recorded, which convert to Class C stock as they vest, maintaining ongoing equity alignment
Negative
  • Series of Class C share sales reduced reported beneficial Class C holdings across the transactions
  • Reported holdings decreased from 6,286 to 5,716 Class C shares through the listed sales

Insights

TL;DR: Significant programmed sales reduced direct Class C holdings while non-cash GSUs and DEUs increased stake over time.

The Form 4 documents scheduled sales executed under a pre-existing Rule 10b5-1 plan, which typically indicates pre-set disposition rather than ad-hoc trading. Reported weighted-average sale prices span approximately $245 to $252, and reported beneficial ownership in Class C shares declines across the listed transactions. Concurrently, multiple GSU grants and accrued DEUs were recorded as vested or vesting according to plan schedules, increasing the number of equity units subject to future conversion to Class C stock. For investors, the filing reflects portfolio rebalancing by a director with continued equity-linked compensation exposure.

TL;DR: Director used a 10b5-1 plan for routine sales while retaining vested equity compensation that vests over time.

The report explicitly states all sales were effected pursuant to a Rule 10b5-1 trading plan adopted by a related trust, which is a common compliance mechanism for insiders to avoid trading-window issues. The filing details multiple GSU grants and DEUs with specified vesting schedules, showing the director maintains continuing equity incentives tied to future vesting. The combination of scheduled sales and ongoing vesting is consistent with standard governance practices for board members receiving equity compensation; no regulatory exceptions or disclosures beyond the transactions and vesting terms are noted in the filing.

Il direttore di Alphabet, John L. Hennessy, ha riferito multiple transazioni il 15/09/2025 riguardanti azioni di Classe C e Google Stock Units (GSUs). La nota riporta diverse vendite di azioni Classe C effettuate tramite un piano di trading Rule 10b5-1, con prezzi medi ponderati riportati tra circa 245,4 e 252,16 dollari, riducendo le partecipazioni privilegiate di Classe C da 6.286 a 5.716 azioni in vendite successive. Il rapporto registra anche maturazione e accrual di GSUs e unità equivalenti ai dividendi (DEUs), che si convertono in azioni Classe C al vesting, aumentando i saldi GSUs/DEUs riportati su più grant. Tutte le vendite sono state effettuate ai sensi di un piano di trading adottato il 5 novembre 2024.
El director de Alphabet, John L. Hennessy, informó múltiples operaciones el 15/09/2025 que involucraron acciones de Clase C y Google Stock Units (GSUs). El informe muestra varias ventas de acciones Clase C efectuadas bajo un plan de trading Rule 10b5-1, con precios medios ponderados entre aproximadamente $245,4 y $252,16, reduciendo las participaciones beneficiosas de Clase C de 6.286 a 5.716 acciones en ventas sucesivas. El informe también registra la adquisición por vesting y la acumulación de GSUs y unidades equivalentes a dividendos (DEUs), que se convierten en acciones Clase C al vesting, aumentando los saldos reportados de GSUs/DEUs en múltiples asignaciones. Todas las ventas se realizaron conforme a un plan de trading adoptado el 5 de noviembre de 2024.
Alphabet 이사 John L. Hennessy가 2025년 9월 15일 Class C 자본주식과 Google 주식유닛(GSUs)과 관련된 여러 거래를 보고했습니다. 공시는 Rule 10b5-1 거래 계획에 따라 수행된 Class C 주식 매도가 다수 있었고, 가중평균 매매가가 약 245.4에서 252.16 달러 사이로 보고되어, 연속 매도에서 유리 Class C 보유가 6,286주에서 5,716주로 감소했습니다. 보고서는 또한 GSUs 및 배당 등가 유닛(DEUs)의 취득 및 적립을 기록하며, vesting 시 이들이 Class C 주식으로 전환되어 여러 보조금에서 보고된 GSUs/DEU 잔액이 증가합니다. 모든 매매는 2024년 11월 5일에 채택된 거래 계획에 따라 이루어졌습니다.
Le directeur d’Alphabet, John L. Hennessy, a déclaré plusieurs transactions le 15/09/2025 impliquant des actions de Classe C et des Google Stock Units (GSUs). Le dépôt montre plusieurs ventes d’actions de Classe C exécutées dans le cadre d’un plan de trading Rule 10b5-1, avec des prix moyens pondérés individuels compris entre environ 245,4 et 252,16 $, réduisant les participations bénéficiaires de Classe C de 6 286 à 5 716 actions lors de ventes successives. Le rapport enregistre également des droits acquis et l’accrual de GSUs et d’unités équivalentes de dividendes (DEUs), qui se convertissent en actions Classe C à mesure qu’elles se vestent, augmentant les soldes de GSUs/DEUs signalés à travers plusieurs subventions. Toutes les ventes ont été effectuées conformément à un plan de trading adopté le 5 novembre 2024.
Der Alphabet-Direktor John L. Hennessy meldete am 15.09.2025 mehrere Transaktionen, die Class-C-Aktien und Google Stock Units (GSUs) betrafen. Die Einreichung zeigt mehrere Verkäufe von Class-C-Aktien, die im Rahmen eines Rule-10b5-1-Handelsplans durchgeführt wurden, wobei die einzelnen gewichteten Durchschnittspreise zwischen ca. 245,4 und 252,16 USD lagen und die verantwortlichen Class-C-Bestände in aufeinanderfolgenden Verkäufen von 6.286 auf 5.716 Aktien reduzierten. Der Bericht vermerkt auch das Vesting und die Ansammlung von GSUs und Dividendenäquivalenten (DEUs), die beim Vesting in Class-C-Aktien umgewandelt werden, wodurch die berichteten GSUs/DEU-Bestände über mehrere Zuwendungen hinweg zunehmen. Alle Verkäufe erfolgten gemäß einem am 5. November 2024 verabschiedeten Handelsplan.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Hennessy John L.

(Last) (First) (Middle)
C/O ALPHABET INC.
1600 AMPHITHEATRE PKWY

(Street)
MOUNTAIN VIEW CA 94043

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Alphabet Inc. [ GOOGL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class C Capital Stock 09/15/2025 S 30 D $245.4 6,286 I By Trust
Class C Capital Stock 09/15/2025 S 240 D $248.89(1) 6,046 I By Trust
Class C Capital Stock 09/15/2025 S 240 D $249.79(2) 5,806 I By Trust
Class C Capital Stock 09/15/2025 S 60 D $250.88(3) 5,746 I By Trust
Class C Capital Stock 09/15/2025 S 30 D $252.16 5,716 I By Trust
Class C Google Stock Units(4) 09/15/2025 A 1(5) A $0 946(6) D
Class C Google Stock Units(7) 09/15/2025 A 2(5) A $0 1,872(8) D
Class C Google Stock Units(9) 09/15/2025 A 2(5) A $0 1,988(10) D
Class C Google Stock Units(11) 09/15/2025 A 2(5) A $0 2,762(12) D
Class A Common Stock 21,824 I By Trust
Class C Capital Stock 0.55 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248.45 to $249.34, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) and (3) to this Form 4.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.47 to $250.20, inclusive.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.86 to $250.91, inclusive.
4. The Class C Google Stock Units (GSU) entitle the Reporting Person to receive one share of Alphabet Inc. Class C Capital Stock for each share underlying the GSU as GSU vest. 1/48th of GSUs vested on July 25, 2022 and an additional 1/48th of GSUs vests on the 25th day of each month thereafter, subject to continued service on the Board on the applicable vesting dates.
5. Represents the dividend equivalent units (DEUs) that accrued on the Reporting Person's GSUs held as of September 8, 2025, in connection with the cash dividend that was declared by the Issuer and distributed on September 15, 2025. These DEUs will vest on the same schedule as the GSUs on which the DEUs accrued. Each DEU entitles the Reporting Person to receive one share of Alphabet Inc. Class C capital stock for each share underlying the DEU as each DEU vests.
6. Consists of 6 DEU and 940 GSUs.
7. /48th of GSU grant vested on July 25, 2023 and an additional 1/48th vests monthly on the 25th day of each month thereafter, subject to continued service on the Board on the applicable vesting dates.
8. Consists of 12 DEU and 1860 GSUs.
9. 1/48 of GSUs will vest on the 25th day of each month following the grant date for 31 months and on the 1st day of each month for the following 17 months, subject to continued employment on such vesting dates
10. Consists of 11 DEU and 1,977 GSUs.
11. 1/48 of GSUs will vest on the 25th day of each month following the grant date for 19 months and on the 1st day of each month for the following 29 months, subject to continued service on the Board on the applicable vesting dates.
12. Consists of 2 DEU and 2,760 GSUs.
Remarks:
All sale transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the John L. Hennessy and Andrea J. Hennessy Revocable Trust UAD 10/22/93 on November 5, 2024.
s/ Fadillah Badar, as Attorney-in-Fact for John L. Hennessy 09/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did John L. Hennessy report for Alphabet Inc. (GOOG)?

The Form 4 reports multiple sales of Class C Capital Stock on 09/15/2025 and several grants/vestings of Google Stock Units (GSUs) and dividend equivalent units (DEUs).

Were the reported sales by John L. Hennessy part of a pre-arranged plan?

Yes. The filing states all sale transactions were effected pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2024.

What prices were reported for the Class C share sales?

The filing shows weighted-average prices reported in ranges with examples of $245.4, $248.89, $249.79, $250.88, and $252.16 for different sale tranches.

How did the sales affect Hennessy’s beneficial ownership?

The report lists successive reductions in beneficial Class C holdings, for example showing decreases from 6,286 to 5,716 shares across the reported transactions.

What are GSUs and DEUs as reported in the Form 4?

According to the filing, GSUs entitle the holder to one Class C share per unit as they vest; DEUs are dividend equivalent units that accrue on GSUs and vest on the same schedule.
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MOUNTAIN VIEW