GoPro Insider Filing: 10.85M Shares Directly Held by William Brumder

Rhea-AI Filing Summary

William George Brumder II filed an initial Form 3 reporting beneficial ownership of 10,850,000 shares of GoPro, Inc. (GPRO) Class A common stock held directly. He also holds call options exercisable on 10/17/2025 (788,400 shares total) and 01/16/2026 (1,560,200 shares total) covering 2,348,600 underlying shares at exercise prices ranging from $1.00 to $4.00. The event date is 09/19/2025 and the form is signed 09/26/2025.

Positive

• Clear disclosure of direct ownership of 10,850,000 Class A shares
• Detailed listing of call options with exercise dates and strike prices, aiding transparency

Negative

• None.

Insights

Financial Analyst

TL;DR: Significant direct stake plus low-strike options increases potential economic exposure to GPRO shares.

The filing shows Mr. Brumder holds 10.85 million Class A shares directly and options for 2.35 million additional shares exercisable in October 2025 and January 2026 with strikes between $1 and $4. For a public company, this represents a notable concentrated position and potential near-term increase in share holdings if options are exercised. The disclosure is routine for an insider establishing initial Section 16 reporting.

Corporate Governance Expert

TL;DR: Form 3 properly discloses initial beneficial ownership and derivative positions; no governance actions disclosed.

The Form 3 is an initial statement indicating director status and reports direct ownership and call options. The filing identifies exercise dates and prices for all listed options, complying with Section 16 disclosure requirements. There are no amendments, group filings, or indicia of indirect ownership disclosed that would raise governance flags.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Brumder William George

(Last) (First) (Middle)

55 E. 52ND STREET, 28TH FLOOR

(Street)

NEW YORK NY 10055

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
09/19/2025

3. Issuer Name and Ticker or Trading Symbol
GoPro, Inc. [ GPRO ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A common stock	10,850,000	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Call Option (right to buy)	(1)	10/17/2025	Class A common stock	300,000	$1.5	D
Call Option (right to buy)	(1)	10/17/2025	Class A common stock	488,400	$1	D
Call Option (right to buy)	(1)	01/16/2026	Class A common stock	50,000	$4	D
Call Option (right to buy)	(1)	01/16/2026	Class A common stock	50,000	$2	D
Call Option (right to buy)	(1)	01/16/2026	Class A common stock	90,000	$1.5	D
Call Option (right to buy)	(1)	01/16/2026	Class A common stock	1,370,200	$1	D

Explanation of Responses:

1. The holder of the option may exercise it at any time.

	/s/ William George Brumder II	09/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did William George Brumder II report on Form 3 for GPRO?

He reported direct ownership of 10,850,000 Class A shares and call options covering 2,348,600 underlying shares.

When were the option exercise dates and what are the strike prices?

Options are exercisable on 10/17/2025 and 01/16/2026 with strike prices of $1.00, $1.50, $2.00 and $4.00 as listed.

What are the total shares potentially exercisable from the reported options?

The options cover a total of 2,348,600 underlying Class A shares.

What are the relevant dates on the Form 3?

The event date requiring the statement is 09/19/2025 and the form was signed on 09/26/2025.

Does the Form 3 indicate indirect ownership or group filing?

No. The filing indicates direct (D) ownership for all reported securities and the form was filed by one reporting person.