GoPro COO sells 130,631 shares under 10b5-1 plan

GoPro, Inc. President and COO Brian McGee sold Class A shares in a pre-planned transaction and remains a large shareholder.

Rhea-AI Filing Summary

GoPro, Inc. President and COO Brian McGee sold Class A shares in a pre-planned transaction and remains a large shareholder. He sold 130,631 shares of Class A Common Stock on May 20, 2026 at a weighted average price of about $0.9729 per share in an open-market sale executed under a previously adopted Rule 10b5-1 trading plan dated May 19, 2025. After this sale, he directly holds 947,123 Class A shares and has indirect beneficial ownership of 276 additional shares held by his spouse.

Insights

Equity compensation and insider-trading analyst

Planned sale of 130,631 GoPro shares; executive still holds a sizable stake.

Brian McGee, President and COO of GoPro, Inc., executed an open-market sale of 130,631 shares of Class A Common Stock at a weighted average price of about $0.9729 per share. The transaction is coded as an S-type sale, indicating a straightforward market disposition.

The filing states the sale was carried out under a previously adopted Rule 10b5-1 trading plan dated May 19, 2025. Such plans automate trades and reduce the signaling value of timing, suggesting this is routine portfolio management rather than an opportunistic move.

After the sale, McGee still directly owns 947,123 Class A shares and has indirect beneficial ownership of 276 shares held by his spouse. With no derivative positions shown, the key takeaway is a planned reduction that leaves a substantial remaining equity stake.

Insider Trade Summary 10b5-1

Net Seller: 130,631 shares

Net Sell 2 txns

Insider MCGEE BRIAN

Role President and COO

Sold 130,631 shs ($127K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	130,631	$0.9729	$127K
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 947,123 shares (Direct); Class A Common Stock — 276 shares (Indirect, By Spouse)

Footnotes (2)

1. F1. The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025.
2. F2. The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $0.951 to $1.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4.

Key Figures

Shares sold: 130,631 shares Weighted average sale price: $0.9729 per share Price range of sales: $0.951–$1.02 per share +2 more

5 metrics

Shares sold 130,631 shares Class A Common Stock sold on May 20, 2026

Weighted average sale price $0.9729 per share Open-market sale of Class A shares

Price range of sales $0.951–$1.02 per share Multiple transactions included in reported sale

Direct holdings after sale 947,123 shares Class A Common Stock directly owned post-transaction

Indirect spouse holdings 276 shares Class A Common Stock held by spouse as indirect ownership

Key Terms

Rule 10b5-1 trading plan, weighted average price, Class A Common Stock, open-market sale

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The reported price in Column 4 of Table I is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did GoPro (GPRO) executive Brian McGee report in this Form 4 filing?

Brian McGee reported an open-market sale of 130,631 GoPro Class A shares. The transaction was executed at a weighted average price of about $0.9729 per share, under a previously adopted Rule 10b5-1 trading plan, and updated his post-sale share ownership.

How many GoPro (GPRO) shares did Brian McGee sell and at what price?

Brian McGee sold 130,631 shares of GoPro Class A Common Stock. The filing shows a weighted average sale price of approximately $0.9729 per share, with individual trade prices ranging from $0.951 to $1.02 per share across multiple transactions included in the reported total.

How many GoPro (GPRO) shares does Brian McGee hold after the reported sale?

After the sale, Brian McGee directly holds 947,123 GoPro Class A shares. The filing also shows indirect beneficial ownership of 276 additional shares held by his spouse, reflecting both his primary equity position and a smaller family-related holding following this transaction.

Was Brian McGee’s GoPro (GPRO) share sale made under a Rule 10b5-1 plan?

Yes. The filing states the sale was effected under a Rule 10b5-1 trading plan adopted on May 19, 2025. These pre-arranged plans automate trades, meaning the timing reflects the plan’s terms rather than a discretionary market-timing decision by the executive.

What does the weighted average price in Brian McGee’s GoPro (GPRO) sale mean?

The weighted average price of about $0.9729 per share blends several individual trades. Shares were sold in multiple transactions at prices ranging from $0.951 to $1.02, and the average reflects the combined proceeds divided by total shares sold in this reported sale.

Does Brian McGee have any indirect GoPro (GPRO) holdings reported in this Form 4?

Yes. The Form 4 shows indirect ownership of 276 GoPro Class A shares held by his spouse. This entry is listed as a holding rather than a new transaction, updating the record of shares beneficially owned through a related party alongside his direct position.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/22/2026 - 05:03 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MCGEE BRIAN

(Last) (First) (Middle)

3025 CLEARVIEW WAY

(Street)

SAN MATEO CALIFORNIA 94402

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GoPro, Inc. [ GPRO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	05/20/2026		S(1)		130,631	D	$0.9729(2)	947,123	D
Class A Common Stock								276	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025.

2. The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $0.951 to $1.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4.

Remarks:

	/s/ Tyler Gee, Attorney-in-Fact for Brian McGee	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)