[SCHEDULE 13G] GoPro, Inc. SEC Filing
William George Brumder II reported beneficial ownership of 11,153,145 shares of GoPro, Inc. Class A common stock, representing approximately 8.5% of the Class A shares outstanding. The reported amount includes 2,078,600 Class A shares underlying call options exercisable within 60 days. The ownership percentage is calculated using 131,924,549 Class A shares outstanding as disclosed by the issuer as of August 5, 2025. The filing is submitted on Schedule 13G and indicates passive ownership; the filer certifies the shares were not acquired to change or influence control of the issuer.
- Material disclosure of sizeable stake: 11,153,145 shares disclosed representing ~8.5% of Class A shares
- Includes exercisable options: 2,078,600 Class A shares underlying call options exercisable within 60 days are included in the beneficial ownership
- None.
Insights
TL;DR: A disclosed passive stake of 8.5% in GPRO, including in-the-money options, is material to holders of Class A stock.
Mr. Brumder reports beneficial ownership of 11,153,145 Class A shares, including 2,078,600 shares underlying call options exercisable within 60 days. Reporting under Schedule 13G signals passive intent rather than an active control campaign. The disclosed stake represents a material minority position versus the 131.9 million Class A shares used for the percentage calculation and will be visible to other investors and corporate governance observers.
TL;DR: The filing documents a significant passive investor holding; no indication of coordination or control actions.
The Schedule 13G identifies the filer as William George Brumder II and provides his mailing address via counsel. The certification states the securities were not acquired to change or influence control. That characterization and the use of Schedule 13G rather than 13D are important for assessing likely investor behavior and potential board or strategic engagement.