GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop

Rhea-AI Summary

GoPro (NASDAQ: GPRO) and ASUS launched the co-branded ASUS ProArt GoPro Edition laptop, a 13-inch, 360° convertible touch-screen device built for on-the-go editing of high-resolution and 360° footage.

Key features include a 1.39 kg ultra-portable chassis, reusable packaging that converts to a carrying case, local AI acceleration for faster editing and generative video workflows, and StoryCube, a Windows app that integrates GoPro Cloud, AI sorting, and one-tap GoPro Player access. Global availability begins in Q1 2026, with U.S. retail availability in Spring 2026.

Key Figures

Screen size 13-inch Display size of ProArt GoPro Edition laptop

Chassis rotation 360° Convertible chassis for tent, tablet, or laptop modes

Thickness 15.8mm Laptop thickness emphasizing portability

Weight 1.39 kg Laptop weight for go-anywhere use

Market Reality Check

$1.48 Last Close

Volume Volume 2,068,701 vs 20-day average 2,716,402; relative volume 0.76 indicates lighter trading. normal

Technical Price 1.5 is trading above the 200-day MA at 1.3.

Peers on Argus 2 Up

GPRO gained 2.74% with mixed peer moves: ZEPP +5.68%, SONO +1.51%, WTO +3.85%, UEIC +0.27%, while VUZI fell -6.54%. Momentum scanner only flagged WTO and BOXL moving up, suggesting today’s action in GPRO is more stock-specific than a broad sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 11	AI initiative	Positive	-1.1%	Expanded AI training program leveraging >300,000 hours of subscriber video.
Dec 03	Product awards	Positive	+8.8%	MAX2 360 camera wins top media awards and GoPro’s third Emmy.
Nov 19	Product update	Positive	-2.5%	Firmware and Quik app updates add pro features and 360 tools.
Nov 18	Recognition ranking	Positive	+1.9%	Named to Newsweek’s World’s Most Trustworthy Companies list at #5.
Nov 17	Marketing partnership	Positive	-2.5%	Exclusive Action Camera Partner role at Red Bull Rampage event.

Pattern Detected

Recent news has been mostly positive, but price reactions are mixed, with three instances of negative moves following upbeat announcements and two positive reactions.

Recent Company History

Over the last few months, GoPro has highlighted AI initiatives, product innovation, and brand strength. On Dec 11, 2025, it reported over 300,000 hours of subscriber video for AI training and more than 2.42 million subscribers. Earlier in December, the MAX2 360 camera earned major industry awards and GoPro’s third Emmy. November brought firmware and software upgrades for MAX2, recognition on Newsweek’s “World’s Most Trustworthy Companies” list, and visibility as Exclusive Action Camera Partner at Red Bull Rampage. Today’s ASUS partnership extends this creator-focused, workflow-centric strategy.

Market Pulse Summary

This announcement extends GoPro’s creator-centric strategy by pairing its ecosystem with ASUS’s ProArt laptop line, emphasizing AI-accelerated editing and tighter integration of capture, cloud, and workflow tools. It follows recent AI training, product innovation, and branding milestones. Investors may watch for evidence that this co-branded device broadens GoPro’s creator base, deepens engagement, and complements the company’s subscription and software-driven initiatives highlighted in prior regulatory filings.

Key Terms

ai acceleration technical

"With local AI acceleration, creators can preview, edit, and enhance..."

AI acceleration is the process of speeding up how artificial intelligence models are developed, trained, and run by using faster hardware, optimized software, or more efficient data handling so systems deliver results quicker and cheaper. Investors care because AI acceleration can act like a turbocharger for a business — boosting productivity, enabling new products and higher margins, but it also often requires upfront investment and changes competitive and regulatory risks.

generative video technical

"...workflows for generative video creation and fast-turnaround content..."

Generative video is video content created or heavily altered by artificial intelligence that can invent scenes, animate characters, or synthesize realistic footage from text prompts or inputs—like a virtual film crew and editor that can produce new clips on demand. It matters to investors because it can dramatically cut production costs, enable new products and services, and open revenue opportunities, while also creating legal, ethical and regulatory risks that can affect a company’s value.

360° footage technical

"...edit, and enhance high-resolution and 360° GoPro footage smoothly."

360° footage is video that captures the entire surroundings at once so viewers can look around as if standing in the scene, like turning your head in real life. Investors care because it can boost customer engagement and sales when used for product demonstrations, virtual tours, or immersive marketing, and its adoption can signal a company’s investment in modern content, user experience, and potential new revenue channels.

AI-generated analysis. Not financial advice.

 ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro Creators

SAN MATEO, Calif., Jan. 6, 2026 /PRNewswire/ --GoPro, Inc. (NASDAQ: GPRO) and ASUS today unveiled the ASUS ProArt GoPro Edition laptop, a groundbreaking co-branded laptop designed specifically for modern content creators. This partnership goes beyond simple branding, delivering a device that reflects how GoPro creators work—streamlining the journey from action capture to on-the-go editing without changing tools or setups.

The new touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360° convertible chassis for tent, tablet, or laptop modes—perfect for monitoring, sketching, or editing on the go. At just 15.8mm thick and 1.39 kg, it's ultra-portable and comes with a protective sleeve for added durability. Further, the ProArt GoPro Edition packaging was designed to be reused as a carrying case for additional GoPro cameras and accessories, giving creators the gear they need and allowing them to more easily go wherever their stories take them. 

"GoPro creators are always on the move, and they need tools that keep up. Teaming up with ASUS means we're giving them a laptop that's fast, flexible, and built for the way they work—whether that's organizing clips posted up at a campsite or editing 360° footage on a plane. It's all about making the creative process easier so they can focus on their passions and share their stories," remarked Rick Loughery, SVP, Global Marketing and Digital Commerce, GoPro.

AI-powered Performance Removes Editing Friction 
With local AI acceleration, creators can preview, edit, and enhance high-resolution and 360° GoPro footage smoothly. Building on GoPro MAX2's AI-powered 360° footage classification, this laptop ensures fast, responsive workflows for generative video creation and fast-turnaround content, allowing creators to focus on storytelling instead of waiting on rendering or processing.

Integrated GoPro Workflow with One-Tap Access
The laptop introduces StoryCube, the first Windows app to unify GoPro Cloud access with 360° video management. StoryCube automates syncing, AI-powered sorting, and media organization. A dedicated GoPro hotkey launches GoPro Player instantly, enabling basic editing of standard and 360° footage. Together, hardware and software create a central hub that eliminates manual steps between shooting and publishing.

A New Era for Creator-Centric Computing
By merging capture, cloud, and AI-assisted editing into one platform, the ASUS × GoPro laptop represents a new generation of tools that adapt to creative thinking—not the other way around.

Looking Ahead
This collaboration sets the stage for future creator-driven initiatives. ASUS and GoPro plan to deliver new opportunities for the creator community, empowering users to "Be the Hero of Your Story" and unlock authentic storytelling across multiple mediums.

The ProArt GoPro Edition will be available globally starting in Q1 and in the U.S. at select retailers in the Spring of 2026. Discover more about the partnership here and explore the technical details of the new ProArt GoPro Edition here.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from those anticipated due to factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, which is on file with the SEC, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. GoPro undertakes no obligation to update any forward-looking statement.

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SOURCE GoPro, Inc.

FAQ

When will the ASUS ProArt GoPro Edition laptop be available for purchase (GPRO)?

The laptop will be available globally starting in Q1 2026 and at select U.S. retailers in Spring 2026.

What are the main hardware specs of the ProArt GoPro Edition laptop (GPRO)?

It is a 13-inch, 360° convertible touch-screen laptop at 1.39 kg and 15.8mm thin with an exclusive black metal finish and included protective sleeve.

How does the ProArt GoPro Edition speed up editing for GoPro creators (GPRO)?

Local AI acceleration enables faster previewing, editing, and enhancement of high-resolution and 360° footage to reduce rendering and processing time.

What is StoryCube and how does it work with GoPro Cloud (GPRO)?

StoryCube is a Windows app that unifies GoPro Cloud access with AI-powered syncing, sorting, and media organization plus a GoPro hotkey to launch GoPro Player.

Will the ProArt GoPro Edition support 360° video editing and GoPro MAX2 workflows (GPRO)?

Yes. The laptop is designed to handle high-resolution and 360° footage and builds on GoPro MAX2's AI classification for responsive 360° workflows.

Is the ProArt GoPro Edition designed for travel and field use by creators (GPRO)?

Yes. It is ultra-portable, comes with a protective sleeve, and features packaging that can be reused as a carrying case for cameras and accessories.