GoPro and Freeride World Tour Partner to Deliver New YouTube Series
GoPro (NASDAQ: GPRO) and the Freeride World Tour launched "Off the Record", a YouTube mini-series providing behind-the-scenes access to the Freeride World Tour 2026 season.
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Rhea-AI Summary
GoPro (NASDAQ: GPRO) and the Freeride World Tour launched "Off the Record", a YouTube mini-series providing behind-the-scenes access to the Freeride World Tour 2026 season. Episodes are shot on HERO13 Black Ultra Wide Edition and GoPro MAX2 360 cameras and show athletes' preparation, travel, and emotional moments.
The first two episodes cover Baqueira Beret and Val Thorens, with weekly drops on the GoPro Snow YouTube channel following each FWT stop.
Details
News Market Reaction – GPRO
On Feb 10, the day this news came out, GPRO closed 1.96% above the previous close.
Data tracked by StockTitan Argus for the Feb 10 session.
Key Figures
- Vanguard ownership
- 6,551,530 shares (4.9%)
- Schedule 13G/A filing, reported Jan 30, 2026
- Q3 2025 revenue
- $162.9 million
- vs $258.9 million a year ago (424B3)
- Q3 2025 net loss
- $21.3 million
- Quarter ended Sep 30, 2025 (424B3)
- Q3 2025 cash balance
- $152.8 million
- Cash, cash equivalents and restricted cash at period end
- Short-term debt
- $138.5 million
- As of Sep 30, 2025 (424B3)
- Second-lien term loan
- $50.0 million
- Added August 2025 (424B3)
- Subscription revenue
- $26.6 million (16.3%)
- Q3 2025 subscription and service revenue share of total
- Private placement
- 1,129,944 shares for ~$2,000,000
- Woodman Family Trust subscription at $1.77 per share (8-K/A)
Historical Context
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Scheduled release of Q4 and full-year 2025 results and webcast details.
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Named to USA Today’s America’s Best Customer Service 2026 list.
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Launch of ASUS ProArt GoPro Edition laptop targeting high-resolution video editing.
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Subscribers contributing 300,000+ hours of video to GoPro’s AI training program.
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MAX2 360 camera wins major industry awards and highlighted features and pricing.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New "Off the Record" Video Series Provides Raw, Unfiltered Access to Freeride Skiing's Ultimate Competition
SAN MATEO, Calif., Feb. 10, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) and the Freeride World Tour today announced a new mini-series titled "Off the Record" offering fans a behind-the-scenes look at the Freeride World Tour 2026 season. GoPro is the official camera of the Freeride World Tour (FWT) and has served as the tour's exclusive camera partner for more than a decade.
Shot on HERO13 Black Ultra Wide Edition and GoPro MAX2 360 cameras, Off the Record takes fans behind the scenes to experience the athletes' tension before their runs, the bonds and emotional support the athletes provide one another and the authentic moments that shape the sport few get to see.
"After more than a decade of partnership, GoPro continues to push how freeride is experienced by fans around the world," said Nicolas Hale-Woods, Founder & CEO of the Freeride World Tour. "Off the Record showcases the raw emotion, creativity and commitment that make the Freeride World Tour so special."
Each episode places the athletes at the center of the story, showcasing the preparation, pressure, and passion required to compete at freeride skiing's highest level. Shot from the athletes' point of view, the series brings viewers inside the live experience of freeride. With rare behind-the-scenes access, viewers get to see what usually stays off camera: the travel, the training and the immersed dynamics within the team.
Featured athletes include:
- Justine Dufour-Lapointe, competing in FWT's Ski Women for
Canada . As a gold and silver medalist mogul skier turned freeride powerhouse, Justine is chasing a FWT threepeat after taking the titles in 2024 and 2025. - Marcus Goguen, representing
Canada in FWT's Ski Men and the 2025 FWT Champion. Known as a fearless young gun, Marcus brings an aggressive style and a willingness to throw big tricks, all in the pursuit of the podium. - Max Hitzig, representing
Germany in FWT's Ski Men. With his creative line choices, the 2024 FWT Champion is redefining what it means to ride with passion and creativity at the highest level of freeride skiing.
"Our athletes live and breathe this sport every day, not just during their runs," said Rick Loughery, Senior Vice President of Global Marketing and Digital Commerce at GoPro. "Off the Record captures the human side of freeride skiing, and GoPro's cameras put fans right there with them—on the mountain, behind the scenes and inside the moments that define a season."
Watch the first two episodes of Off the Record featuring the Baqueira Beret and Val Thorens tour stops and catch every episode on the GoPro Snow YouTube channel, with new episodes dropping each week after every FWT stop. Subscribe to GoPro Snow on YouTube and follow GoPro Snow on Instagram to learn when each episode drops.
About GoPro, Inc.
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
About FWT
FWT Management SA is based in Verbier,
View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-and-freeride-world-tour-partner-to-deliver-new-youtube-series-302683706.html
SOURCE GoPro, Inc.
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