GoPro Named to USA Today's America's Best Customer Service 2026 List

Rhea-AI Summary

GoPro (NASDAQ: GPRO) was named to USA Today’s America's Best Customer Service 2026 list, recognizing its focus on serving creators and customers.

The study screened over 21,000 U.S. companies, narrowed to > 7,100 for evaluation; > 32,000 consumers were surveyed between September and October 2025, and researchers analyzed 3.1 million online reviews across seven service categories.

Jeff Terrell, Senior Director of Customer Support, credited the support team and employees for the recognition.

News Market Reaction – GPRO

-5.43%

1 alert

-5.43% News Effect

On the day this news was published, GPRO declined 5.43%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Companies initially evaluated: more than 21,000 Brands evaluated in-depth: over 7,100 Consumers surveyed: more than 32,000 +2 more

5 metrics

Companies initially evaluated more than 21,000 Initial pool for USA Today America’s Best Customer Service 2026 study

Brands evaluated in-depth over 7,100 Narrowed field for detailed customer service analysis

Consumers surveyed more than 32,000 Survey period between September and October 2025

Service categories rated 7 categories Friendliness, competence, availability, solution orientation, speed, transparency, reliability

Online reviews analyzed 3.1 million Reviews used to complement survey data and prior studies

Market Reality Check

Price: $0.8050 Vol: Volume 2,079,431 is at 0....

normal vol

$0.8050 Last Close

Volume Volume 2,079,431 is at 0.89x the 20-day average, suggesting no unusual trading interest ahead of this recognition. normal

Technical Shares at $1.29 are trading below the $1.36 200-day moving average, indicating a still-pressured longer-term trend despite today’s uptick.

Peers on Argus

GPRO gained 3.2% while peers showed mixed moves: ZEPP -0.86%, SONO -2.12%, VUZI ...

1 Down

GPRO gained 3.2% while peers showed mixed moves: ZEPP -0.86%, SONO -2.12%, VUZI +3.21%, WTO +6.33%, UEIC +0.5%. Momentum scanner only flagged BOXL at -4.03%, reinforcing that today’s action appears stock-specific rather than a broad sector rotation.

Historical Context

5 past events · Latest: Jan 06 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 06	Product collaboration	Positive	-1.3%	Launch of ASUS ProArt GoPro Edition laptop for high-res and 360° editing.
Dec 11	AI data program	Positive	-1.1%	Subscribers contributed over 300,000 hours of video to AI training program.
Dec 03	Product awards	Positive	+8.8%	MAX2 360 camera won multiple top industry awards and an Emmy for 360 tech.
Nov 19	Feature upgrades	Positive	-2.5%	Firmware and Quik app updates added pro-level features to MAX2 ecosystem.
Nov 18	Trust ranking recognition	Positive	+1.9%	Named to Newsweek’s World’s Most Trustworthy Companies, ranking #5 in category.

Pattern Detected

Recent positive product and reputation news has produced mixed price reactions, with two prior events trading up and two trading down within 24 hours.

Recent Company History

Over the past few months, GoPro highlighted several brand- and product-focused milestones. On Nov 18, 2025, it was named one of Newsweek’s World’s Most Trustworthy Companies, and on Dec 3, 2025, its MAX2 360 camera won multiple top industry awards. Firmware and app feature upgrades for MAX2 and an ASUS co-branded creator laptop underscore an ecosystem strategy. Today’s USA Today customer-service recognition continues this pattern of third-party validation of brand, product quality, and user experience.

Market Pulse Summary

The stock moved -5.4% in the session following this news. A negative reaction despite positive reput...

Analysis

The stock moved -5.4% in the session following this news. A negative reaction despite positive reputational news fits GoPro’s mixed pattern, where several upbeat product and brand announcements have coincided with flat or negative 24-hour moves. The market may have focused more on fundamentals already disclosed in recent filings, including revenue declines and net losses, rather than on customer-service recognition. Historically, such sentiment wins have not consistently offset broader concerns about the company’s financial and operating trajectory.

AI-generated analysis. Not financial advice.

SAN MATEO, Calif., Jan. 28, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) has been recognized by USA Today as one of America's Best Customer Service 2026 honorees—an acknowledgment of the company's continued focus on super serving its global community of creators and customers. 

The annual ranking, produced by USA Today in partnership with research firm Plant‑A Insights Group, evaluates companies across dozens of industries to identify those providing standout customer service experiences. For the 2026 list, the study began with more than 21,000 U.S. companies, narrowing that field to over 7,100 brands for in‑depth evaluation. More than 32,000 consumers were surveyed between September and October 2025, with participants rating only companies they had personally interacted with in the past three years.

Customers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency and reliability. To capture a broader view of customer sentiment and consistency over time, researchers also analyzed 3.1 million online customer reviews, combining new survey data with insights from studies conducted in previous years.

"Our customers bring our brand to life and inspire us to innovate and do more. We're grateful for the feedback that helps raise the bar—and for the teams who show up every day to meet it," said Jeff Terrell, Senior Director of Customer Support at GoPro. "This recognition is a testament to the dedication of GoPro's support team and all of our incredibly talented, passionate and committed employees."

Learn more about USA Today's America's Best Customer Service 2026 awards here.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com. 

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-named-to-usa-todays-americas-best-customer-service-2026-list-302672100.html

SOURCE GoPro, Inc.

FAQ

What does GoPro (GPRO) being named to USA Today's America's Best Customer Service 2026 mean for investors?

It signals recognized customer support quality, which can support brand loyalty and retention. According to the company, the award reflects customer feedback and team performance evaluated across surveys and millions of reviews, suggesting durable customer satisfaction though not a direct financial metric.

How was GoPro (GPRO) evaluated for USA Today's America's Best Customer Service 2026 list?

GoPro was assessed through a large consumer survey and online review analysis. According to the company, researchers surveyed >32,000 consumers (Sept–Oct 2025) and examined 3.1 million online reviews across seven service categories.

When did the USA Today customer service survey that included GoPro (GPRO) take place?

The primary consumer survey ran between September and October 2025. According to the company, that survey period collected feedback from over 32,000 consumers who rated companies they interacted with in the prior three years.

What criteria were used to rate GoPro (GPRO) for the 2026 customer service award?

Companies were rated across seven service categories, including friendliness and reliability. According to the company, criteria included friendliness, competence, availability, solution orientation, speed, transparency and reliability.

How selective was the USA Today America's Best Customer Service 2026 list that included GoPro (GPRO)?

The ranking began with more than 21,000 U.S. companies and narrowed to over 7,100 brands for in-depth review. According to the company, this multi-stage selection combined survey responses and analysis of millions of reviews.