GoPro and ASUS Co-Branded ProArt Laptop Available Globally

GoPro (NASDAQ: GPRO) and ASUS announced global availability of the ProArt GoPro Limited Edition (PX13) convertible laptop on Feb. 25, 2026.

Rhea-AI Summary

GoPro (NASDAQ: GPRO) and ASUS announced global availability of the ProArt GoPro Limited Edition (PX13) convertible laptop on Feb. 25, 2026. The U.S. will get exclusive Best Buy retail availability at $2,999. The CES Innovation Award-winning laptop is built to integrate with the GoPro ecosystem and includes a rugged sleeve, special packaging, ASUS Pen 3.0, and a one-year GoPro Premium+ subscription. It is powered by an AMD Ryzen AI Max+ 395 processor and 128GB unified memory, and features a dedicated GoPro hotkey and StoryCube AI app for GoPro Cloud and 360° video workflows.

Positive

• U.S. retail exclusivity with Best Buy at $2,999
• Bundled one-year GoPro Premium+ subscription included
• High-end hardware: AMD Ryzen AI Max+ 395 and 128GB unified memory
• CES Innovation Award recognition for design and integration

Negative

• None.

Argus Feb 25 session

+6.26% close to close Open Argus

Details

News Market Reaction – GPRO

On Feb 25, the day this news came out, GPRO closed 6.26% above the previous close.

Data tracked by StockTitan Argus for the Feb 25 session.

Market Context

On Feb 25, the day this news came out, the stock closed 6.3% above the previous close. A strong posi...

Analysis

On Feb 25, the day this news came out, the stock closed 6.3% above the previous close. A strong positive reaction aligns with GoPro’s ongoing shift toward creator tools, including prior ASUS and AI initiatives. Historically, several upbeat announcements still saw negative moves, so a large gain after this laptop rollout and ecosystem integration might reflect changing expectations. Investors have previously contended with insider selling and leadership changes, factors that could cap follow-through once initial enthusiasm about the co-branded device normalizes.

Key Figures

Laptop price: $2,999 Memory: 128GB unified memory Video resolution: 5.3K +2 more

Laptop price

$2,999

ProArt GoPro Limited Edition U.S. retail price at Best Buy

Memory

128GB unified memory

Hardware specification for ProArt GoPro Edition laptop

Video resolution

5.3K

HERO13 Black video workflow supported by ProArt GoPro Edition

Video resolution

True 8K 360°

MAX2 360° video workflow supported by ProArt GoPro Edition

Subscription term

One year

GoPro Premium+ Subscription included with Limited Edition

Historical Context

5 past events · Latest: Feb 10

5 events

1. Feb 10

   Content partnership

   24h Move

   +2.0%

   Launch of Freeride World Tour behind-the-scenes YouTube mini-series.

2. Feb 05

   Earnings scheduling

   24h Move

   -6.8%

   Announcement of date and time for Q4 and full-year 2025 results.

3. Jan 28

   Customer service award

   24h Move

   -5.4%

   Recognition on USA Today’s America’s Best Customer Service 2026 list.

4. Jan 06

   ASUS laptop launch

   24h Move

   -1.3%

   Initial launch of ASUS ProArt GoPro Edition laptop with Q1 2026 rollout.

5. Dec 11

   AI data licensing

   24h Move

   -1.1%

   Disclosure of >300,000 hours of subscriber video contributed for AI training.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

unified memory, 360° video

2 terms

unified memory technical

"Powered by the AMD Ryzen™ AI Max+ 395 processor and 128GB of unified memory"

Unified memory is a single pool of physical memory shared directly by a computer’s main processor and other processors (for example, graphics or neural processors), so different components can access the same data without copying it between separate memory banks. For investors, unified memory can lead to simpler device designs, lower manufacturing costs, better energy efficiency and faster real-world performance—factors that affect product competitiveness, margins and customer appeal like a shared workspace speeding a team compared with duplicated offices.

360° video technical

"True 8K 360° video editing workflows"

A 360° video is a moving image that captures an entire scene in every direction so viewers can choose where to look, like standing in the center of a room and turning your head to see different angles. For investors it matters because this immersive format can boost user engagement, create new advertising or subscription opportunities, and drive demand for platforms, devices, and services that support richer virtual experiences, affecting revenue and growth potential.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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CES Innovation Award-winning ProArt GoPro Edition laptop is available exclusively at Best Buy in the United States

SAN MATEO, Calif., Feb. 25, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) and ASUS today announced global availability of the ProArt GoPro Limited Edition (PX13) convertible laptop, with U.S. availability exclusively at Best Buy for $2,999. The CES Innovation Award-winning laptop was developed through a close collaboration between GoPro and ASUS to streamline the storytelling journey from capture to edit–combining GoPro's creator-first, go-anywhere DNA with ASUS' powerful, professional-ready hardware.

The ProArt GoPro Edition is built to integrate directly into the GoPro ecosystem, ensuring it always keeps up with content creators on the move. A dedicated GoPro hotkey launches GoPro Player instantly, while StoryCube—the first Windows AI app with GoPro Cloud and 360 video integration—uses AI to automatically organize your GoPro footage, making it easier for creators to find their best shots. Powered by the AMD Ryzen™ AI Max+ 395 processor and 128GB of unified memory, ProArt GoPro Edition effortlessly handles ultra high-quality HERO13 Black 5.3K and MAX2 True 8K 360° video editing workflows.

ProArt GoPro Limited Edition is available starting today globally and will be sold exclusively in the United States through Best Buy for $2,999. This Limited Edition includes a rugged sleeve, special packaging, ASUS Pen 3.0, and a one-year GoPro Premium+ Subscription.

GoPro and ASUS are excited to continue innovating as part of a long-term partnership focused on creator-first tools that help people capture, organize, edit, and share their stories more easily.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.

GoPro, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "continue", "innovate" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from those anticipated due to factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, which is on file with the SEC, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. GoPro undertakes no obligation to update any forward-looking statement.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-and-asus-co-branded-proart-laptop-available-globally-302696768.html

SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will the ProArt GoPro Limited Edition (PX13) be available and where can I buy it (GPRO)?

The ProArt GoPro Limited Edition is available globally starting Feb. 25, 2026, with U.S. retail exclusivity at Best Buy. According to GoPro, the U.S. SKU will be sold exclusively through Best Buy for $2,999, while other markets receive global availability.

What are the key specifications of the ProArt GoPro Edition laptop (GPRO) for video editing?

The laptop is powered by an AMD Ryzen AI Max+ 395 processor and 128GB of unified memory for heavy editing tasks. According to GoPro, this configuration is designed to handle HERO13 Black 5.3K and MAX2 True 8K 360° video workflows smoothly.

Does the ProArt GoPro Edition include GoPro software or cloud features (GPRO)?

Yes. The device includes a dedicated GoPro hotkey, GoPro Player access, and StoryCube AI with GoPro Cloud and 360° video integration. According to GoPro, StoryCube automatically organizes footage to help creators find their best shots faster.

What is included in the ProArt GoPro Limited Edition bundle (GPRO) sold at Best Buy?

The Limited Edition bundle includes a rugged sleeve, special packaging, ASUS Pen 3.0, and a one-year GoPro Premium+ subscription. According to GoPro, these extras accompany the PX13 to support creators from capture through editing and sharing.

How does the ProArt GoPro Edition aim to speed up creators' workflows (GPRO)?

The laptop integrates hardware and software to streamline capture-to-edit workflows, with a GoPro hotkey and StoryCube AI for automatic footage organization. According to GoPro, this combined approach helps creators find and edit high-quality clips more efficiently.

Will the ProArt GoPro Limited Edition handle 8K and 5.3K GoPro footage (GPRO)?

Yes. The PX13 is engineered to manage ultra high-quality HERO13 Black 5.3K and MAX2 True 8K 360° editing workflows. According to GoPro, the AMD Ryzen AI Max+ 395 and 128GB unified memory enable these demanding video-editing tasks.