GoPro and ASUS Co-Branded ProArt Laptop Available Globally
Rhea-AI Summary
GoPro (NASDAQ: GPRO) and ASUS announced global availability of the ProArt GoPro Limited Edition (PX13) convertible laptop on Feb. 25, 2026. The U.S. will get exclusive Best Buy retail availability at $2,999. The CES Innovation Award-winning laptop is built to integrate with the GoPro ecosystem and includes a rugged sleeve, special packaging, ASUS Pen 3.0, and a one-year GoPro Premium+ subscription. It is powered by an AMD Ryzen AI Max+ 395 processor and 128GB unified memory, and features a dedicated GoPro hotkey and StoryCube AI app for GoPro Cloud and 360° video workflows.
Positive
- U.S. retail exclusivity with Best Buy at $2,999
- Bundled one-year GoPro Premium+ subscription included
- High-end hardware: AMD Ryzen AI Max+ 395 and 128GB unified memory
- CES Innovation Award recognition for design and integration
Negative
- None.
News Market Reaction – GPRO
In the Feb 25 session, GPRO gained 6.26%, reflecting a notable positive market reaction. Argus tracked a peak move of +9.8% during that session. Our momentum scanner triggered 16 alerts that day, indicating notable trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Content partnership | Positive | +2.0% | Launch of Freeride World Tour behind-the-scenes YouTube mini-series. |
| Feb 05 | Earnings scheduling | Neutral | -6.8% | Announcement of date and time for Q4 and full-year 2025 results. |
| Jan 28 | Customer service award | Positive | -5.4% | Recognition on USA Today’s America’s Best Customer Service 2026 list. |
| Jan 06 | ASUS laptop launch | Positive | -1.3% | Initial launch of ASUS ProArt GoPro Edition laptop with Q1 2026 rollout. |
| Dec 11 | AI data licensing | Positive | -1.1% | Disclosure of >300,000 hours of subscriber video contributed for AI training. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive branding and partnership announcements often saw negative next-day moves, while neutral scheduling news had mixed impact. The stock sometimes sold off after upbeat creator-focused initiatives.
In the last few months, GoPro announced several creator- and brand-focused updates, including an ASUS laptop collaboration on Jan 6, 2026, an AI data licensing milestone on Dec 11, 2025, and a Freeride World Tour YouTube series on Feb 10, 2026. It also scheduled its Q4 and full-year 2025 earnings webcast for Mar 5, 2026. Despite generally positive narratives, three of these five items were followed by negative price reactions, highlighting a tendency for the stock to weaken after upbeat news.
Key Terms
unified memory technical
360° video technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
CES Innovation Award-winning ProArt GoPro Edition laptop is available exclusively at Best Buy in
The ProArt GoPro Edition is built to integrate directly into the GoPro ecosystem, ensuring it always keeps up with content creators on the move. A dedicated GoPro hotkey launches GoPro Player instantly, while StoryCube—the first Windows AI app with GoPro Cloud and 360 video integration—uses AI to automatically organize your GoPro footage, making it easier for creators to find their best shots. Powered by the AMD Ryzen™ AI Max+ 395 processor and 128GB of unified memory, ProArt GoPro Edition effortlessly handles ultra high-quality HERO13 Black 5.3K and MAX2 True 8K 360° video editing workflows.
ProArt GoPro Limited Edition is available starting today globally and will be sold exclusively in
GoPro and ASUS are excited to continue innovating as part of a long-term partnership focused on creator-first tools that help people capture, organize, edit, and share their stories more easily.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "continue", "innovate" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from those anticipated due to factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, which is on file with the SEC, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. GoPro undertakes no obligation to update any forward-looking statement.
View original content to download multimedia:https://www.prnewswire.com/news-releases/gopro-and-asus-co-branded-proart-laptop-available-globally-302696768.html
SOURCE GoPro, Inc.