GoPro CFO McGee sells 59,509 shares under plan

GoPro, Inc. executive Brian McGee, its EVP, CFO and COO, reported an open-market sale of 59,509 shares of Class A common stock.

Accepted by SEC EDGAR 02/24/2026 - 04:23 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

GoPro, Inc. executive Brian McGee, its EVP, CFO and COO, reported an open-market sale of 59,509 shares of Class A common stock. The shares were sold on February 20, 2026 at a weighted average price of $0.7921 per share under a pre-arranged Rule 10b5-1 trading plan adopted on May 19, 2025.

After this sale, McGee directly held 688,646 shares of Class A common stock. An additional 276 shares were reported as indirectly owned through his spouse.

Insider Trade Summary

Net Seller: 59,509 shares

Net Sell 1 txn

Insider MCGEE BRIAN

Role EVP, CFO and COO

Sold 59,509 shs ($47K)

Share of Position Sold 8.0%

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	59,509	$0.7921	$47K
Holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 688,646 shares (Direct); Class A Common Stock — 276 shares (Indirect, By Spouse)

Holdings Before and After: Class A Common Stock, 748,155 to 688,646 shares (Direct)

Other Insiders: 1 other insider reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (2)

1. F1. The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025.
2. F2. The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $0.786 to $0.821 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did GoPro (GPRO) report for Brian McGee?

GoPro reported that EVP, CFO and COO Brian McGee sold 59,509 shares of Class A common stock. The sale occurred on February 20, 2026, as an open-market transaction executed under a pre-arranged Rule 10b5-1 trading plan.

At what price did Brian McGee sell GoPro (GPRO) shares in this Form 4?

Brian McGee sold 59,509 GoPro Class A shares at a weighted average price of $0.7921 per share. Individual trades occurred at prices ranging from $0.786 to $0.821 per share, according to the Form 4 footnote disclosure.

Was Brian McGee’s GoPro (GPRO) stock sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the sale was effected under a Rule 10b5-1 trading plan. This plan was previously adopted by Brian McGee on May 19, 2025, providing a pre-arranged schedule for selling his GoPro shares.

How many GoPro (GPRO) shares does Brian McGee own after this transaction?

After the reported sale, Brian McGee directly owns 688,646 shares of GoPro Class A common stock. The filing also reports 276 additional shares as indirectly owned, held by his spouse, reflecting both direct and indirect positions.

What role does Brian McGee hold at GoPro (GPRO) in this Form 4 filing?

Brian McGee is identified as GoPro’s EVP, CFO and COO in the Form 4. This means he serves as the company’s Executive Vice President, Chief Financial Officer, and Chief Operating Officer while reporting his personal share transactions.

How many GoPro (GPRO) shares did Brian McGee sell according to this Form 4?

Brian McGee sold 59,509 shares of GoPro Class A common stock in this reported transaction. All shares were sold on February 20, 2026, as part of an open-market sale under his Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MCGEE BRIAN

(Last) (First) (Middle)

3025 CLEARVIEW WAY

(Street)

SAN MATEO CA 94402

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GoPro, Inc. [ GPRO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CFO and COO

3. Date of Earliest Transaction (Month/Day/Year)
02/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	02/20/2026		S(1)		59,509	D	$0.7921(2)	688,646	D
Class A Common Stock								276	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025.

2. The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $0.786 to $0.821 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4.

Remarks:

	/s/ Tyler Gee, Attorney-in-Fact for Brian McGee	02/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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