STOCK TITAN

Goosehead Insurance (GSHD) trust converts units, sells 5,000 Class A shares

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Chick & The Bear Irrevocable Trust and Adrienne Kebodeaux, members of a 10% owner group of Goosehead Insurance, Inc., reported equity conversions and a sale on July 28, 2026. Entities associated with Kebodeaux converted 5,000 LLC Units and corresponding Class B shares into 5,000 shares of Class A Common Stock, then sold 5,000 Class A shares in a transaction reported at a weighted average price of $65.03 per share. Holdings associated with Kebodeaux continue to include LLC Units exchangeable into 280,027 shares of Class A Common Stock.

Positive

  • None.

Negative

  • None.
Insider Chick & The Bear Irrevocable Trust, KEBODEAUX ADRIENNE
Role 10% Owner | 10% Owner
Sold 5,000 shs ($325K)
Approx. gross sale proceeds $325K
Approx. exercise cost $0.00
Approx. pre-tax spread $325K
Type Security Shares Price Value
Conversion LLC Units in Goosehead Financial, LLC F4, F1 5,000 $0.00 $0.00
Conversion Class B Common Stock F1 5,000 $0.00 $0.00
Conversion Class A Common Stock F1 5,000 $0.00 $0.00
Sale Class A Common Stock F2, F1 5,000 $65.03 $325K
holding LLC Units in Goosehead Financial, LLC F4, F3 -- -- --
holding Class B Common Stock F3 -- -- --
Holdings After Transaction: LLC Units in Goosehead Financial, LLC — 338,557 shares (Direct); Class B Common Stock — 338,557 shares (Direct); Class A Common Stock — 0 shares (Direct)
Footnotes (4)
  1. F1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Chick & The Bear Irrevocable Trust and (b) indirectly by Adrienne Kebodeaux, who serves as trustee of the Chick & The Bear Irrevocable Trust and whose immediate family members are beneficiaries of the Chick & The Bear Irrevocable Trust.
  2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.01 to $65.13, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
  3. F3. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Adrienne Kebodeaux.
  4. F4. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Shares converted 5,000 shares LLC Units and Class B Common Stock converted into Class A Common Stock on July 28, 2026
Shares sold 5,000 shares Class A Common Stock sold in a reported sale in open market or private transactions
Weighted average sale price $65.03 per share Average price for the 5,000 Class A shares sold
Sale price range $65.01–$65.13 per share Range of individual trade prices for the 5,000 Class A shares sold
Exchangeable underlying shares 280,027 shares Class A shares underlying LLC Units held directly by Adrienne Kebodeaux
LLC Units financial
"Each LLC Unit, together with a share of Class B Common Stock, may be converted"
LLC units are ownership stakes in a limited liability company, similar to shares in a corporation; each unit represents a portion of the company’s profits, losses and often voting power. For investors, LLC units matter because they determine how much money and control someone gets, how easily an interest can be sold, and how income is taxed and reported — think of owning slices of a pie that also decide how the pie is cut and shared.
Class B Common Stock financial
"Each LLC Unit, together with a share of Class B Common Stock, may be converted"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
10% owner group financial
"Reporting person is described as a Member of 10% owner group"

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FAQ

What insider transaction did Chick & The Bear Irrevocable Trust report for GSHD?

The trust and Adrienne Kebodeaux reported converting 5,000 LLC Units and 5,000 Class B shares into 5,000 Class A shares, then selling 5,000 Class A shares. The sale was reported as a sale in open market or private transactions.

How many Goosehead Insurance (GSHD) shares were sold in this Form 4?

Entities associated with Adrienne Kebodeaux sold 5,000 shares of Goosehead Insurance Class A Common Stock. The transaction occurred on July 28, 2026, following a conversion of 5,000 LLC Units and related Class B shares into the same number of Class A shares.

What price did the GSHD insider receive for the 5,000 Class A shares sold?

The 5,000 Class A shares were sold at a weighted average price of $65.03 per share. According to the filing, individual trades occurred at prices ranging from $65.01 to $65.13, and detailed trade breakdowns are available on request.

What remains of Adrienne Kebodeaux’s Goosehead Insurance (GSHD) interests after this transaction?

Holdings associated with Adrienne Kebodeaux include LLC Units that are exchangeable into 280,027 shares of Class A Common Stock. These positions are reported as held directly by Kebodeaux and remain outstanding after the reported conversion and 5,000-share sale.

Were the Goosehead Insurance (GSHD) insider trades under a Rule 10b5-1 plan?

The document-level Rule 10b5-1 checkbox is unchecked, and the footnotes do not reference any trading plan. Based on this disclosure, the reported conversion and 5,000-share sale are not identified as occurring under a Rule 10b5-1 trading arrangement.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Chick & The Bear Irrevocable Trust

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/28/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class B Common Stock07/28/2026C5,000D$058,530D(1)
Class A Common Stock07/28/2026C5,000A$05,000D(1)
Class A Common Stock07/28/2026S5,000D$65.03(2)0D(1)
Class B Common Stock280,027D(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
LLC Units in Goosehead Financial, LLC$007/28/2026C5,000 (4) (4)Class A Common Stock5,000$058,530D(1)
LLC Units in Goosehead Financial, LLC$0 (4) (4)Class A Common Stock280,027280,027D(3)
1. Name and Address of Reporting Person*
Chick & The Bear Irrevocable Trust

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
KEBODEAUX ADRIENNE

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)XOther (specify below)
Member of 10% owner group
Explanation of Responses:
1. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Chick & The Bear Irrevocable Trust and (b) indirectly by Adrienne Kebodeaux, who serves as trustee of the Chick & The Bear Irrevocable Trust and whose immediate family members are beneficiaries of the Chick & The Bear Irrevocable Trust.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.01 to $65.13, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
3. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Adrienne Kebodeaux.
4. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Remarks:
/s/ Martin Thornthwaite, as Attorney-in-Fact for Chick & The Bear Irrevocable Trust07/30/2026
/s/ Martin Thornthwaite, as Attorney-in-Fact for Adrienne Kebodeaux07/30/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)