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Jones family group (NASDAQ: GSHD) discloses 35.1% stake and voting bloc

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Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

Goosehead Insurance’s founding family group has reaffirmed its large ownership and voting control over the company. The Schedule 13D/A shows that Mark E. Jones is deemed to beneficially own 12,957,869 shares of Class A common stock, representing 35.1% of the class, through a combination of direct holdings and extensive family and trust structures.

The filing lists dozens of related trusts and family members, each with smaller stakes, that are party to joint filing and voting arrangements. Under a series of Voting Agreements, all of these holders have agreed to vote their Class A and Class B shares together and in accordance with instructions from Mark E. Jones, or, if he cannot act, in a defined succession led by Robyn Jones and then Ryan Langston and Mark E. Jones, Jr. The group also retains exchange rights to swap Class B shares and LLC units in Goosehead Financial for Class A shares on a one-for-one basis, plus related registration and tax receivable agreements tied to the IPO-era reorganization.

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Insights

Filing details concentrated family ownership and coordinated voting control at Goosehead.

The Schedule 13D/A shows Mark E. Jones and related parties collectively reporting 12,957,869 Class A shares, or 35.1% of the class. This reflects a tightly held ownership base centered on the founder and his family trusts.

Voting Agreements mean numerous family members and trusts vote as a single bloc, with an irrevocable proxy first to Mark E. Jones, then to Robyn Jones, then jointly to Ryan Langston and Mark E. Jones, Jr. This structure can significantly influence outcomes on matters submitted to stockholders.

The filing also reiterates exchange mechanics allowing Class B shares and Goosehead Financial LLC units to be swapped one-for-one into Class A shares, as well as registration rights and a tax receivable agreement. Subsequent company disclosures may provide more context on how often these rights are used.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

Who is the primary controlling stockholder identified in this Goosehead Insurance (GSHD) Schedule 13D/A?

Mark E. Jones, Executive Chairman and Director, is the primary reporting person. He is deemed to beneficially own 12,957,869 Class A shares, or 35.1% of the class, through direct holdings and coordinated positions with family members and related trusts.

What voting agreements affect Goosehead Insurance (GSHD) shares held by the Jones group?

The Reporting Persons are party to Voting Agreements under which they vote all Class A and Class B shares together, following instructions from Mark E. Jones. If he cannot act, voting directions shift to Robyn Jones, then jointly to Ryan Langston and Mark E. Jones, Jr.

How can Goosehead Insurance Class B shares held by the Jones group be converted?

Under the Goosehead Financial LLC Agreement, Reporting Persons may exchange each share of Class B common stock plus one LLC unit for one Class A share. The exchanged Class B share is redeemed at par value and canceled, and cannot be reissued by the company.

Does the Jones group have registration rights for Goosehead Insurance (GSHD) shares?

Yes. A registration rights agreement allows certain Class B holders to require registration of Class A shares received upon exchange, after a lock-up period and subject to limits. The agreement also provides customary piggyback registration rights for additional resale flexibility.

What tax receivable arrangement is disclosed for Goosehead Insurance (GSHD)?

A tax receivable agreement provides that pre-IPO members of Goosehead Financial receive 85% of tax benefits the company realizes from basis increases and related items tied to purchases or exchanges of Goosehead Financial membership units, following the IPO reorganization.





If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).






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Mark E. Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones
Date:02/25/2026
Robyn Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Mark & Robyn Jones Descendants Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Lanni Elaine Romney Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Lindy Jean Langston Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Camille LaVaun Peterson Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Desiree Robyn Coleman Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Adrienne Morgan Jones Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The Mark Evan Jones, Jr. Family Trust 2014
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Serena Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Lanni Romney
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Lindy Langston
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Camille Peterson
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Desiree Coleman
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Adrienne Jones
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Mark E. Jones, Jr.
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
P. Ryan Langston
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
SLJ Dynasty Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Jones 2020 Irrevocable Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Lindy Langston Spousal Lifetime Access Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Lanni Romney Spousal Lifetime Access Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Nathan Scott Romney
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Nathan Romney 2021 Family Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Ryan Langston 2021 Family Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
The CP Descendants' Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Chick & The Bear Irrevocable Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
SLJ 2023 Grantor Retained Annuity Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
SLJ 2025 Grantor Retained Annuity Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Alexandra Nicole Rogers Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Benjamin Douglas Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Brendan Scot Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Emily Marie Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026
Joshua Thomas Jones Trust
Signature:/s/ Mark E. Jones
Name/Title:Mark E. Jones, Attorney-in-Fact
Date:02/25/2026