Honest Company, Inc. SEC Filings

Jonathan Mayle, SVP Customer Sales at Honest Company (HNST), reported a sale of 4,806 shares of common stock on 08/20/2025 under a preapproved sell-to-cover plan to satisfy tax withholding on vested Restricted Stock Units (RSUs). The shares were sold at a weighted average price of $3.65, with transaction prices ranging $3.63–$3.65. After the sale, Mayle beneficially owns 298,146 shares, which include 273,069 outstanding RSUs payable in common stock. The Form 4 was executed by an attorney-in-fact on 08/21/2025 and notes the sale was solely to cover tax liabilities from vesting.

Insider transaction summary for Honest Company (HNST)

Carla Vernon, listed as the company's Chief Executive Officer and a director, reported on Form 4 that 99,328 shares of Honest Company common stock were sold on 08/20/2025 at a weighted average price of $3.65 per share under a pre-approved sell-to-cover plan to satisfy tax liabilities from the vesting of previously granted restricted stock units (RSUs). After the sale, Ms. Vernon beneficially owns 2,998,993 shares, which includes 2,061,863 RSUs payable in shares. The filing indicates the sale was executed pursuant to an approved plan and the sale prices ranged from $3.63 to $3.65.

Thomas Sternweis, SVP, Enterprise Development & Strategy at Honest Company, reported a sale of 5,153 shares of common stock on 08/20/2025 under a sell-to-cover arrangement associated with vested Restricted Stock Units (RSUs). The weighted-average price for the shares sold was reported as $3.65 (individual trades ranged from $3.64 to $3.65). After the sale, the reporting person beneficially owned 290,879 shares, which includes 201,700 RSUs payable in common stock. The filing indicates the transaction was executed pursuant to a written plan intended to satisfy Rule 10b5-1 affirmative defense conditions and was reported on Form 4.

The filing shows that Brendan Sheehey, General Counsel of The Honest Company, sold 12,059 shares of common stock on 08/20/2025 under a pre-approved sell-to-cover plan tied to vested Restricted Stock Units (RSUs). The shares were sold at a weighted average price of $3.65 (sales ranged from $3.63 to $3.65). After the transaction, the reporting person beneficially owned 568,588 shares, which includes 280,615 RSUs payable in common stock.

The filing shows that Katherine Barton, Chief Growth Officer of Honest Company, Inc. (HNST), completed routine sell-to-cover transactions tied to vested Restricted Stock Units. On 08/20/2025 she disposed of 29,433 shares at a weighted average price of $3.65 and on 08/21/2025 she disposed of 4,969 shares at $3.63, reducing her direct beneficial ownership to 897,563 and then to 892,594 shares respectively. The sales were made pursuant to an approved sell-to-cover plan adopted by the Compensation Committee to cover tax liabilities on 560,275 RSUs payable in shares. The filing was executed via attorney-in-fact on 08/21/2025.

Stephen Winchell, the Chief Innovation Officer of Honest Company, sold 10,841 shares of common stock on 08/20/2025 under a pre-approved sell-to-cover plan to satisfy tax withholding on vested restricted stock units (RSUs). The weighted-average sale price was $3.65 per share, with transaction prices reported in a range of $3.63 to $3.65. After the sale, the reporting person beneficially owned 410,257 shares, which includes 282,238 RSUs payable in shares.

The Honest Company (HNST) filing reports a proposed insider sale under Rule 144. An individual intends to sell 5,153 shares of common stock on or about 08/20/2025 through E*Trade Securities; the aggregate market value is listed as $18,808.45 against 111,269,491 shares outstanding. The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan, with equity compensation as the payment type. The filer also disclosed a prior sale of 5,138 shares on 05/21/2025 for $27,334.16. The notice includes the required representation that the seller has no undisclosed material adverse information.

The Honest Company, Inc. (HNST) submitted a Form 144 reporting a proposed sale of 29,433 shares of common stock through E*Trade Securities, with an aggregate market value of $107,430.45 and an approximate sale date of 08/20/2025 on NASDAQ. The securities were acquired on 08/19/2025 upon vesting of 62,558 restricted stock units under the companys 2021 Equity Incentive Plan and were issued as equity compensation. The filer also reported two recent sales by the same person in the past three months: 21,389 shares sold on 05/21/2025 for $113,789.48 and 6,176 shares sold on 08/11/2025 for $24,024.64. The filing includes the standard attestation that the seller does not possess undisclosed material adverse information.

The filing notifies proposed sales of The Honest Company, Inc. common stock by an insider. The notice reports an intended sale of 10,785 shares through E*Trade with an aggregate market value of $39,365 and shows those shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units under the issuer's 2021 Equity Incentive Plan. The filing also discloses prior sales by the same person of 10,746 shares on 05/21/2025 for $57,168.72. The document identifies the broker as E*Trade and lists NASDAQ as the exchange for the planned transaction.