Welcome to our dedicated page for Honest Company SEC filings (Ticker: HNST), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
The Honest Company, Inc. (NASDAQ: HNST) files a range of documents with the U.S. Securities and Exchange Commission that provide detailed insight into its operations as a personal care and baby care company focused on cleanly-formulated and sustainably-designed products. These SEC filings are central resources for understanding the company’s financial condition, strategy and risk profile.
On this page, you can review periodic reports such as annual reports on Form 10-K and quarterly reports on Form 10-Q, which typically include information on revenue by category, gross margin, operating expenses, net income or loss, cash position and key risk factors. For The Honest Company, these filings also elaborate on its Transformation Pillars—Brand Maximization, Margin Enhancement and Operating Discipline—and how these principles influence spending, pricing, sourcing and channel decisions.
Current reports on Form 8-K are particularly relevant for tracking material events. In 2025, Honest filed Form 8-Ks to furnish earnings press releases for its quarterly results and to describe the launch of its Transformation 2.0: Powering Honest Growth program. That filing outlines expected restructuring costs, projected annualized benefits, the decision to exit certain lower margin, non-strategic categories and channels, and the anticipated timing of these actions.
Investors interested in capital structure, equity compensation and governance can also use SEC filings to review details such as inducement equity grants made under the company’s 2023 Inducement Plan, as disclosed in press releases and supported by related filings. Insider ownership changes, when reported on Forms 3, 4 and 5, offer additional context on transactions by directors and officers.
Stock Titan enhances access to these documents by pairing real-time updates from the SEC’s EDGAR system with AI-powered summaries. These summaries are designed to help readers quickly understand the main points of lengthy filings—such as what is driving changes in profitability, how restructuring programs like Powering Honest Growth are expected to affect costs and revenue, and which risks management highlights—while still allowing direct access to the original forms for deeper analysis.
Honest Company, Inc. reported that Chief People Officer Dorria L. Ball acquired 184,770 shares of Common Stock on February 24, 2026 through a grant of Restricted Stock Units (RSUs) at a price of $0.00 per share.
The RSUs vest over four years, with 25% vesting on February 19, 2027 and the remaining 75% vesting in 12 equal quarterly installments on February 19, May 19, August 19 and November 19 thereafter, subject to her continuous service. After this award, her direct holdings total 447,394 shares, including 391,796 RSUs payable in an equivalent number of common shares.
Vernon Carla reported acquisition or exercise transactions in this Form 4 filing.
Honest Company, Inc. director and Chief Executive Officer Carla Vernon reported an equity award of 1,293,393 shares of common stock in the form of Restricted Stock Units (RSUs) granted at no cash cost per share. These RSUs vest over four years, with 25% vesting on February 19, 2027 and the remaining 75% vesting in 12 equal quarterly installments each February 19, May 19, August 19 and November 19 thereafter, subject to her continuous service. After this award, she reports beneficial ownership of 4,194,881 shares, including 3,165,660 RSUs that are each payable in one share of Honest Company common stock.
Mayle Jonathan reported acquisition or exercise transactions in this Form 4 filing.
Honest Company, Inc. senior vice president of customer sales Jonathan Mayle reported an equity award of 174,692 shares of common stock in the form of restricted stock units (RSUs). The award was recorded at a price of $0.00 per share, reflecting a compensation grant rather than an open-market purchase.
The RSUs vest over four years, with 25% vesting on February 19, 2027, and the remaining 75% vesting in 12 equal quarterly installments on February 19, May 19, August 19, and November 19 thereafter, subject to his continuous service. After this grant, he directly holds 468,116 shares, including 430,426 RSUs that will be settled in an equivalent number of Honest Company common shares as they vest.
Sheehey Brendan reported acquisition or exercise transactions in this Form 4 filing.
Honest Company, Inc. reported that General Counsel Brendan Sheehey received a grant of 191,489 shares of common stock in the form of Restricted Stock Units (RSUs) at no cash cost. These RSUs vest over four years, with 25% vesting on February 19, 2027 and the rest in 12 equal quarterly installments, subject to his continuous service. Following this award, he reports beneficial ownership of 748,228 shares of common stock, including 439,449 RSUs that will be settled in an equivalent number of shares when they vest.
Honest Company, Inc. reported that Chief Financial Officer Bruce Curtiss James III acquired 335,946 shares of common stock through a grant of Restricted Stock Units (RSUs) at a price of
The RSUs vest over four years, with 25% vesting on
Honest Company, Inc. senior vice president Thomas Sternweis reported an equity award tied to the company’s common stock. On February 24, 2026, he acquired 196,528 restricted stock units (RSUs) at no cost as a grant or award. These RSUs are scheduled to vest over four years, with 25% vesting on February 19, 2027 and the remainder in 12 equal quarterly installments through future February 19, May 19, August 19 and November 19 dates, subject to his continued service. Following this grant, Sternweis held 482,336 shares of common stock, including 384,281 RSUs that are payable in an equivalent number of Honest Company shares.
Honest Company, Inc. reported that SVP, Supply Chain von Kunssberg Etienne acquired 205,767 restricted stock units (RSUs) of common stock on February 24, 2026 as an equity award. These RSUs vest over four years, with 25% vesting on February 19, 2027 and the rest in 12 equal quarterly installments on February 19, May 19, August 19 and November 19, subject to continued service. Following this grant, the executive holds a total of 320,889 RSUs, each payable in one share of Honest Company common stock.
Honest Company, Inc. reported that Chief Innovation Officer Stephen Winchell acquired an equity award representing 191,489 shares of common stock at $0.00 per share, classified as a grant or award. These Restricted Stock Units vest over four years, with 25% vesting on February 19, 2027 and the rest in 12 equal quarterly installments, subject to continued service. Following this grant, Winchell beneficially owns 591,151 shares, including 444,422 RSUs payable in an equivalent number of shares.
The Honest Company, Inc. files its annual report describing a clean-focused personal care business spanning wipes, personal care, diapers and beauty, sold mainly through retailers like Amazon, Target and Walmart. The company positions itself as a single operating segment built around clean formulations, sustainability and design.
Honest outlines its Transformation Initiative and Transformation 2.0: Powering Honest Growth, aimed at simplifying the portfolio, exiting lower-margin channels such as Honest.com fulfillment, apparel and Canadian retail, and improving margins and operating discipline. Management expects annual revenue growth of 4% to 6% and continued Adjusted EBITDA margin expansion, with most distribution to be served from a single Nevada warehouse after mid‑2026.
The filing highlights strong point-of-sale growth in wipes and baby personal care in 2025, contrasted with declines in diapers, and details extensive risk factors, including retailer concentration, macroeconomic pressures, competition from large CPG brands and private labels, inventory management challenges, and execution risk around cost-reduction and restructuring programs.
The Honest Company reported 2025 revenue of
The company ended 2025 with
For 2026, management guides reported revenue to