Honest Company officer plans $33K stock sale

The Honest Company, Inc. (HNST) has a notice of proposed sale of common stock filed under Rule 144 for the account of officer Dorra (Dorria) Ball.

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) has a notice of proposed sale of common stock filed under Rule 144 for the account of officer Dorra (Dorria) Ball. The notice covers the potential sale of 6,724 shares of common stock through E*Trade Securities LLC, with an aggregate market value of $33,351.04 and an approximate sale date of August 20, 2026. The filing states that 107,284,379 shares of common stock are outstanding. The shares relate to equity compensation, including restricted stock units under the company’s 2023 Inducement Plan and 2021 Equity Incentive Plan, and a prior sale of 6,899 shares on May 20, 2026 for $21,662.86 was also reported.

Key Figures

Shares proposed to be sold: 6,724 shares Aggregate market value of proposed sale: $33,351.04 Shares outstanding: 107,284,379 shares +4 more

7 metrics

Shares proposed to be sold 6,724 shares Rule 144 notice for The Honest Company, Inc. common stock

Aggregate market value of proposed sale $33,351.04 Value of 6,724 HNST shares covered by the Form 144

Shares outstanding 107,284,379 shares Common stock of The Honest Company, Inc. reported in the notice

Shares acquired via equity compensation 18,647 shares Shares acquired on 08/19/2026 from RSU vesting under company plans

Shares sold in prior 3 months 6,899 shares Sale on 05/20/2026 reported in the past 3 months section

Proceeds from prior sale $21,662.86 Value of 6,899 HNST shares sold on 05/20/2026

Approximate date of proposed sale 08/20/2026 Date associated with the proposed Rule 144 transaction

Key Terms

Rule 144, Restricted Stock Units, 2023 Inducement Plan, 2021 Equity Incentive Plan, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

2023 Inducement Plan financial

"Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan."

2021 Equity Incentive Plan financial

"Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan."

equity compensation financial

"| 18647 | 08/19/2026 | Equity compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filed for HNST disclose?

The Form 144 for HNST discloses a proposed Rule 144 sale of 6,724 shares of The Honest Company, Inc. common stock by officer Dorra Ball, with an aggregate market value of $33,351.04 and an approximate sale date of August 20, 2026.

How many HNST shares are covered by the proposed Rule 144 sale?

The notice covers a proposed sale of 6,724 shares of The Honest Company, Inc. common stock, to be sold through E*Trade Securities LLC under Rule 144.

What is the aggregate market value of the HNST shares in this Form 144?

The aggregate market value of the shares covered by the Form 144 is $33,351.04, based on the figures reported for the proposed Rule 144 sale of 6,724 shares of The Honest Company, Inc. common stock.

How many HNST shares are outstanding according to this filing?

The filing states that there are 107,284,379 shares of The Honest Company, Inc. common stock outstanding at the time of the notice.

What prior HNST stock sale by Dorra Ball is disclosed in this Form 144?

The filing reports that Dorra Ball sold 6,899 shares of HNST common stock on May 20, 2026 for total proceeds of $21,662.86 during the three months preceding the notice.

What is the source of the HNST shares being sold under this Form 144?

The shares relate to equity compensation. The filing notes shares acquired upon vesting of Restricted Stock Units awarded under The Honest Company, Inc.’s 2023 Inducement Plan and 2021 Equity Incentive Plan.

What reason does the Form 144 give for the HNST stock sales?

The remarks state that all sales listed on the Form 144 were effected solely to cover required taxes and fees due upon the vesting and settlement of restricted stock units.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/20/2026 - 04:39 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002007998
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Dorra Ball
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	6724	33351.04	107284379	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.	The Honest Company, Inc.			18647	08/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Dorria Ball 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/20/2026	6899	21662.86

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	08/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)