Honest Company (NASDAQ: HNST) officer signals potential tax-cover sale

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) reports that officer Curtiss Bruce filed a notice of proposed sale of common stock under Rule 144. The notice covers up to 3,088 shares of common stock, with an aggregate market value of $15,316.48, to be sold through E*Trade Securities LLC on NASDAQ.

The shares relate to awards under Honest Company, Inc.'s 2023 Inducement Plan, with 12,680 shares acquired on 08/19/2026 upon vesting of Restricted Stock Units. Bruce previously sold 12,669 shares on 05/20/2026 for $39,780.66. The filing states that all sales were effected solely to cover required taxes and fees due upon RSU vesting and settlement.

Key Figures

Shares to be sold under Rule 144: 3,088 shares Aggregate market value of proposed sale: $15,316.48 Shares of common stock outstanding: 107,284,379 shares +3 more

6 metrics

Shares to be sold under Rule 144 3,088 shares Proposed sale of Honest Company, Inc. common stock through E*Trade Securities LLC

Aggregate market value of proposed sale $15,316.48 Value of the 3,088 shares covered by the Rule 144 notice

Shares of common stock outstanding 107,284,379 shares Outstanding Honest Company, Inc. common shares referenced in the Form 144

Shares acquired on RSU vesting 12,680 shares Common stock acquired 08/19/2026 upon vesting of Restricted Stock Units

Shares sold in past 3 months 12,669 shares Sale on 05/20/2026 reported in the three‑month sales section

Proceeds from past 3‑month sale $39,780.66 Total proceeds from 12,669 shares sold on 05/20/2026

Key Terms

Rule 144, Restricted Stock Units, 2023 Inducement Plan, Attorney-in-Fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

2023 Inducement Plan financial

"Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan."

Attorney-in-Fact regulatory

"Signature | /s/ Brendan Sheehey, Attorney-in-Fact"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

What does the Form 144 filing by Curtiss Bruce mean for Honest Company, Inc. (HNST)?

The filing states that officer Curtiss Bruce may sell up to 3,088 shares of Honest Company, Inc. common stock under Rule 144, related to vested RSUs. It is a notice of a potential sale and indicates the shares are to cover required taxes and fees on RSU vesting.

How many HNST shares is Curtiss Bruce planning to sell under this Form 144?

The notice covers up to 3,088 shares of Honest Company, Inc. common stock, with an aggregate market value of $15,316.48, to be sold through E*Trade Securities LLC on NASDAQ.

What HNST stock transactions has Curtiss Bruce made in the last three months?

In the past three months, Curtiss Bruce sold 12,669 shares of Honest Company, Inc. common stock on 05/20/2026 for total proceeds of $39,780.66, according to the filing’s three‑month sales disclosure.

Why are the HNST shares being sold according to the filing?

The remarks state that all sales listed were effected solely to cover required taxes and fees due upon the vesting and settlement of Restricted Stock Units awarded under Honest Company, Inc.’s 2023 Inducement Plan.

When did the RSUs related to this HNST Form 144 vest?

The securities to be sold section states that the shares were acquired on 08/19/2026 upon vesting of Restricted Stock Units awarded under Honest Company, Inc.’s 2023 Inducement Plan.

How many HNST shares were acquired upon RSU vesting for this Form 144?

The filing reports that 12,680 shares of Honest Company, Inc. common stock were acquired on 08/19/2026 upon the vesting of Restricted Stock Units awarded under the company’s 2023 Inducement Plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/20/2026 - 04:31 PM Accepted by SEC EDGAR 08/20/2026 - 04:30 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002072401
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Curtiss Bruce
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	3088	15316.48	107284379	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.	The Honest Company, Inc.			12680	08/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Curtiss Bruce 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/20/2026	12669	39780.66

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	08/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)