Honest Company SVP sells 79,000 shares of stock

Rhea-AI Filing Summary

Honest Company, Inc. insider Jonathan Mayle, SVP, Customer Sales, reported selling 79,000 shares of common stock on 2026-08-10 in an open-market or private transaction at a weighted average price of $5.22 per share, with individual sale prices ranging from $5.19 to $5.27. Following this transaction, he reports 370,155 shares of direct ownership, which includes 369,282 restricted stock units payable in an equivalent number of shares.

Insider Trade Summary

Net Seller: 79,000 shares

Net Sell 1 txn

Insider Mayle Jonathan

Role SVP, Customer Sales

Sold 79,000 shs ($412K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	79,000	$5.22	$412K

Holdings After Transaction: Common Stock — 370,155 shares (Direct)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.19 to $5.27, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.
2. F2. Includes 369,282 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.

Key Figures

Shares sold: 79,000 shares Weighted average sale price: $5.22 per share Sale price range: $5.19–$5.27 per share +3 more

6 metrics

Shares sold 79,000 shares Common Stock sale on 2026-08-10 by SVP, Customer Sales

Weighted average sale price $5.22 per share Weighted average price across multiple sale transactions

Sale price range $5.19–$5.27 per share Range of individual transaction prices for the 79,000 shares

Approximate transaction value $412,380 79,000 shares sold at a $5.22 weighted average price

Shares held after transaction 370,155 shares Direct ownership reported following the sale

Restricted stock units included 369,282 RSUs RSUs payable in an equivalent number of common shares

Key Terms

weighted average price, restricted stock units, open market or private transaction

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

restricted stock units financial

"Includes 369,282 restricted stock units which are payable in an equivalent number"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Honest Company (HNST) report for Jonathan Mayle?

Honest Company reported that Jonathan Mayle, SVP, Customer Sales, sold 79,000 shares of common stock on 2026-08-10 at a weighted average price of $5.22 per share in an open-market or private transaction.

At what prices were the HNST shares sold in Jonathan Mayle’s Form 4 filing?

The Form 4 states the $5.22 price is a weighted average. The 79,000 shares were sold in multiple transactions at prices ranging from $5.19 to $5.27 per share, inclusive.

How many Honest Company (HNST) shares does Jonathan Mayle hold after this sale?

After the reported sale, Jonathan Mayle reports holding 370,155 shares of Honest Company common stock directly, which includes 369,282 restricted stock units that are payable in an equivalent number of shares.

What type of security did Jonathan Mayle sell in the HNST Form 4?

The transaction involves Common Stock of Honest Company, Inc. The Form 4 reports the sale of 79,000 shares of common stock in an open-market or private transaction, with remaining holdings including a large restricted stock unit position.

Was Jonathan Mayle’s HNST share sale under a Rule 10b5-1 trading plan?

The filing’s Rule 10b5-1 checkbox is not marked as affirming a trading plan, and the footnotes do not reference Rule 10b5-1. The sale is therefore not identified in the filing as made under such a plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/11/2026 - 05:30 PM Accepted by SEC EDGAR 08/11/2026 - 05:30 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mayle Jonathan

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

SUITE 500

(Street)

LOS ANGELES CALIFORNIA 90094

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Customer Sales

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/10/2026		S		79,000	D	$5.22(1)	370,155(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.19 to $5.27, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.

2. Includes 369,282 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	08/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)