Honest Company (HNST) SVP Mayle sells 79,000 shares at $5.22 average
Rhea-AI Filing Summary
Honest Company, Inc. insider Jonathan Mayle, SVP, Customer Sales, reported selling 79,000 shares of common stock on 2026-08-10 in an open-market or private transaction at a weighted average price of $5.22 per share, with individual sale prices ranging from $5.19 to $5.27. Following this transaction, he reports 370,155 shares of direct ownership, which includes 369,282 restricted stock units payable in an equivalent number of shares.
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Insider Trade Summary
Net Seller: 79,000 shares
Net Sell
1 txn
Insider
Mayle Jonathan
Role
SVP, Customer Sales
Sold
79,000 shs ($412K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 79,000 | $5.22 | $412K |
Holdings After Transaction:
Common Stock — 370,155 shares (Direct)
Footnotes (2)
- F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.19 to $5.27, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.
- F2. Includes 369,282 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.
Key Figures
Shares sold: 79,000 shares
Weighted average sale price: $5.22 per share
Sale price range: $5.19–$5.27 per share
+3 more
6 metrics
Shares sold
79,000 shares
Common Stock sale on 2026-08-10 by SVP, Customer Sales
Weighted average sale price
$5.22 per share
Weighted average price across multiple sale transactions
Sale price range
$5.19–$5.27 per share
Range of individual transaction prices for the 79,000 shares
Approximate transaction value
$412,380
79,000 shares sold at a $5.22 weighted average price
Shares held after transaction
370,155 shares
Direct ownership reported following the sale
Restricted stock units included
369,282 RSUs
RSUs payable in an equivalent number of common shares
Key Terms
weighted average price, restricted stock units, open market or private transaction
3 terms
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"Includes 369,282 restricted stock units which are payable in an equivalent number"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
open market or private transaction financial
"Sale in open market or private transaction"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Honest Company (HNST) report for Jonathan Mayle?
Honest Company reported that Jonathan Mayle, SVP, Customer Sales, sold 79,000 shares of common stock on 2026-08-10 at a weighted average price of $5.22 per share in an open-market or private transaction.
What type of security did Jonathan Mayle sell in the HNST Form 4?
The transaction involves Common Stock of Honest Company, Inc. The Form 4 reports the sale of 79,000 shares of common stock in an open-market or private transaction, with remaining holdings including a large restricted stock unit position.