Honest Co. officer may sell 26,578 HNST shares

The Honest Company, Inc. (HNST) received a Rule 144 notice relating to proposed sales of its common stock by officer Brendan Sheehey.

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) received a Rule 144 notice relating to proposed sales of its common stock by officer Brendan Sheehey. The notice covers the potential sale of 26,578 shares of common stock on or after 08/19/2026, with the shares acquired upon vesting of Restricted Stock Units under the company’s 2021 Equity Incentive Plan. A prior sale of 9,784 shares in the last three months for $30,721.76 is also disclosed. The filer notes that all sales reported were effected solely to cover required taxes and fees due upon RSU vesting and settlement.

Key Figures

Shares of common stock outstanding: 107,284,379 shares Shares proposed to be sold under Rule 144: 26,578 shares Shares sold in past 3 months: 9,784 shares +5 more

8 metrics

Shares of common stock outstanding 107,284,379 shares Total Honest Company common shares outstanding referenced in the Form 144

Shares proposed to be sold under Rule 144 26,578 shares Common stock to be sold by Brendan Sheehey with earliest sale date 08/19/2026

Shares sold in past 3 months 9,784 shares Common stock sold on 08/20/2026 reported in the 3‑month sales section

Aggregate proceeds from past 3‑month sale $30,721.76 Total value of 9,784 HNST shares sold on 08/20/2026

Broker-account share figure 9,538 shares Share amount listed with E*Trade Securities LLC in the securities information section

Aggregate market value in broker section $47,308.48 Market value associated with the 9,538-share line for E*Trade Securities LLC

Earliest proposed sale date 08/19/2026 Date from which the 26,578 shares may be sold under the Form 144 notice

Date of Notice 08/20/2026 Filing date shown in the Form 144 remarks and signature section

Key Terms

Rule 144, Restricted Stock Units, 2021 Equity Incentive Plan, equity compensation, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

2021 Equity Incentive Plan financial

"Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan."

equity compensation financial

"Equity compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Attorney-in-Fact regulatory

"Signature | /s/ Brendan Sheehey, Attorney-in-Fact"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for Honest Company, Inc. (HNST)?

The Form 144 gives notice that officer Brendan Sheehey may sell up to 26,578 shares of HNST common stock under Rule 144, with the shares coming from vested Restricted Stock Units under the 2021 Equity Incentive Plan.

How many Honest Company (HNST) shares are covered by this Form 144?

The filing covers a proposed sale of 26,578 shares of Honest Company common stock, with an earliest sale date of 08/19/2026. These shares were acquired upon RSU vesting under the company’s 2021 Equity Incentive Plan.

What prior Honest Company (HNST) share sales does Brendan Sheehey report?

Over the past three months, Brendan Sheehey reports selling 9,784 shares of Honest Company common stock on 08/20/2026 for aggregate proceeds of $30,721.76, as disclosed in the Form 144 securities sold section.

Why were the reported Honest Company (HNST) share sales made?

The filer states that all sales listed on the Form 144 were made solely to cover required taxes and fees due upon the vesting and settlement of Restricted Stock Units awarded under Honest Company’s 2021 Equity Incentive Plan.

How many Honest Company (HNST) shares are outstanding according to this filing?

The Form 144 states that Honest Company has 107,284,379 shares of common stock outstanding. This number is provided as the total outstanding share count, not as the amount proposed to be sold under Rule 144.

Which broker is involved in the proposed Honest Company (HNST) share sale?

The Form 144 lists E*Trade Securities LLC as the broker for the Honest Company common stock, with the account associated with 9,538 shares and an aggregate market value shown as $47,308.48 in the securities information section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 08/20/2026 - 04:16 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001858823
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Brendan Sheehey
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	9538	47308.48	107284379	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			26578	08/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Brendan Sheehey 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	08/20/2026	9784	30721.76

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	08/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)