Honest Co. officer plans $12.8K stock sale

The Honest Company, Inc. (HNST) received a Rule 144 notice stating that officer Etienne von Kunssberg plans to sell 2,582 shares of common stock through E*Trade Securities LLC.

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) received a Rule 144 notice stating that officer Etienne von Kunssberg plans to sell 2,582 shares of common stock through E*Trade Securities LLC. The shares relate to restricted stock units that vested on August 19, 2026 under the company’s 2023 Inducement Plan.

The filer reports that the proposed sale is intended solely to cover required taxes and fees due upon the vesting and settlement of these RSUs. During the prior three months, von Kunssberg sold 2,651 shares on May 20, 2026 and 4,544 shares on May 22, 2026.

Key Figures

Shares proposed to be sold: 2,582 shares of common stock Aggregate market value of proposed sale: $12,806.72 Shares acquired upon RSU vesting: 7,195 shares of common stock +4 more

7 metrics

Shares proposed to be sold 2,582 shares of common stock Proposed Rule 144 sale by Etienne von Kunssberg

Aggregate market value of proposed sale $12,806.72 Value associated with 2,582 shares in the Rule 144 notice

Shares acquired upon RSU vesting 7,195 shares of common stock Acquired on 08/19/2026 from restricted stock units under 2023 Inducement Plan

Shares sold on 05/20/2026 2,651 shares of common stock Prior three-month sale by Etienne von Kunssberg

Proceeds from 05/20/2026 sale $8,324.14 Sale of 2,651 shares of common stock

Shares sold on 05/22/2026 4,544 shares of common stock Prior three-month sale by Etienne von Kunssberg

Proceeds from 05/22/2026 sale $15,176.96 Sale of 4,544 shares of common stock

Key Terms

Rule 144, Restricted Stock Units, 2023 Inducement Plan, equity compensation

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

2023 Inducement Plan financial

"awarded under the Issuer's 2023 Inducement Plan."

equity compensation financial

"08/19/2026 | Equity compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does HNST’s latest Form 144 filing disclose?

It discloses that officer Etienne von Kunssberg intends to sell 2,582 shares of The Honest Company, Inc. common stock under Rule 144, related to the vesting of restricted stock units under the 2023 Inducement Plan.

How many HNST shares are proposed to be sold by Etienne von Kunssberg?

The notice states that 2,582 shares of The Honest Company, Inc. common stock are proposed to be sold through E*Trade Securities LLC under Rule 144.

Why is Etienne von Kunssberg selling HNST shares according to the filing?

The filing states that the sale “was a sale effected solely to cover required taxes and fees due upon the vesting and settlement of restricted stock units.”

What RSU activity in HNST stock is disclosed in this Form 144?

The filing notes that 7,195 shares of HNST common stock were acquired on August 19, 2026 upon vesting of restricted stock units awarded under The Honest Company, Inc.’s 2023 Inducement Plan.

What HNST share sales has Etienne von Kunssberg made in the past three months?

The notice lists two prior sales: 2,651 shares of HNST common stock on May 20, 2026 for $8,324.14, and 4,544 shares on May 22, 2026 for $15,176.96.

Which broker is handling the proposed HNST share sale?

The proposed sale of 2,582 shares of The Honest Company, Inc. common stock is to be executed through E*Trade Securities LLC, as stated in the Form 144 notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/20/2026 - 04:49 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002058480
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Etienne von Kunssberg
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	2582	12806.72	107284379	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.	The Honest Company, Inc.			7195	08/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Etienne von Kunssberg 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/20/2026	2651	8324.14
Etienne von Kunssberg 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/22/2026	4544	15176.96

144: Remarks and Signature

Remarks	THE SALE PROPOSED ON THIS FORM WAS A SALE EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	08/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)