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Honest Company (NASDAQ: HNST) officer to sell shares to cover RSU taxes

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) received a Rule 144 notice stating that officer Etienne von Kunssberg plans to sell 2,582 shares of common stock through E*Trade Securities LLC. The shares relate to restricted stock units that vested on August 19, 2026 under the company’s 2023 Inducement Plan.

The filer reports that the proposed sale is intended solely to cover required taxes and fees due upon the vesting and settlement of these RSUs. During the prior three months, von Kunssberg sold 2,651 shares on May 20, 2026 and 4,544 shares on May 22, 2026.

Positive

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Shares proposed to be sold 2,582 shares of common stock Proposed Rule 144 sale by Etienne von Kunssberg
Aggregate market value of proposed sale $12,806.72 Value associated with 2,582 shares in the Rule 144 notice
Shares acquired upon RSU vesting 7,195 shares of common stock Acquired on 08/19/2026 from restricted stock units under 2023 Inducement Plan
Shares sold on 05/20/2026 2,651 shares of common stock Prior three-month sale by Etienne von Kunssberg
Proceeds from 05/20/2026 sale $8,324.14 Sale of 2,651 shares of common stock
Shares sold on 05/22/2026 4,544 shares of common stock Prior three-month sale by Etienne von Kunssberg
Proceeds from 05/22/2026 sale $15,176.96 Sale of 4,544 shares of common stock
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Restricted Stock Units financial
"Shares acquired upon vesting of Restricted Stock Units awarded"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
2023 Inducement Plan financial
"awarded under the Issuer's 2023 Inducement Plan."
equity compensation financial
"08/19/2026 | Equity compensation"
Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

What does HNST’s latest Form 144 filing disclose?
It discloses that officer Etienne von Kunssberg intends to sell 2,582 shares of The Honest Company, Inc. common stock under Rule 144, related to the vesting of restricted stock units under the 2023 Inducement Plan.

How many HNST shares are proposed to be sold by Etienne von Kunssberg?
The notice states that 2,582 shares of The Honest Company, Inc. common stock are proposed to be sold through E*Trade Securities LLC under Rule 144.

Why is Etienne von Kunssberg selling HNST shares according to the filing?
The filing states that the sale “was a sale effected solely to cover required taxes and fees due upon the vesting and settlement of restricted stock units.”

What RSU activity in HNST stock is disclosed in this Form 144?
The filing notes that 7,195 shares of HNST common stock were acquired on August 19, 2026 upon vesting of restricted stock units awarded under The Honest Company, Inc.’s 2023 Inducement Plan.

What HNST share sales has Etienne von Kunssberg made in the past three months?
The notice lists two prior sales: 2,651 shares of HNST common stock on May 20, 2026 for $8,324.14, and 4,544 shares on May 22, 2026 for $15,176.96.

Which broker is handling the proposed HNST share sale?
The proposed sale of 2,582 shares of The Honest Company, Inc. common stock is to be executed through E*Trade Securities LLC, as stated in the Form 144 notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR