Honest Co. insider plans $30K stock sale

Honest Company, Inc. (HNST) officer Jonathan Mayle filed a notice of proposed sale of common stock under Rule 144.

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) officer Jonathan Mayle filed a notice of proposed sale of common stock under Rule 144. The filing covers up to 6,077 shares of Honest Company common stock, with an aggregate market value of $30,141.92, to be sold through E*Trade Securities LLC on or about August 20, 2026 on NASDAQ.

The shares relate to equity compensation, including Restricted Stock Units that vested on August 19, 2026. In the remarks, the filer states the proposed sale is solely to cover required taxes and fees upon vesting and settlement of RSUs. Over the prior three months, Mayle reported sales of 79,000 shares for $412,380 and 6,236 shares for $19,581.04.

Key Figures

Shares to be sold: 6,077 shares Aggregate market value: $30,141.92 Shares acquired from RSU vesting: 22,631 shares +4 more

7 metrics

Shares to be sold 6,077 shares Common stock covered by the Rule 144 notice

Aggregate market value $30,141.92 Value of the 6,077 shares proposed for sale

Shares acquired from RSU vesting 22,631 shares Shares acquired on 08/19/2026 upon RSU vesting

Prior sale 1 79,000 shares for $412,380 Sale of common stock on 08/10/2026

Prior sale 2 6,236 shares for $19,581.04 Sale of common stock on 05/20/2026

RSU plan 2021 Equity Incentive Plan Plan under which RSUs were awarded and vested

Notice date 08/20/2026 Date of Form 144 notice

Key Terms

Rule 144, Restricted Stock Units, Equity compensation

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Equity compensation financial

"08/19/2026 | Equity compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did HNST insider Jonathan Mayle file in this Form 144?

Jonathan Mayle filed a Rule 144 notice for Honest Company, Inc. common stock, indicating an intent to sell up to 6,077 shares with an aggregate market value of $30,141.92 through E*Trade Securities LLC on or about August 20, 2026.

How many HNST shares are covered by this proposed Rule 144 sale?

The notice covers a proposed sale of up to 6,077 shares of Honest Company, Inc. common stock, with an aggregate market value of $30,141.92 as specified in the Form 144 securities information section.

What is the source of the HNST shares in this Form 144 filing?

The shares are related to Restricted Stock Units awarded under Honest Company’s 2021 Equity Incentive Plan, which vested on August 19, 2026. The remarks state the sale is solely to cover required taxes and fees due upon vesting and settlement.

What prior HNST stock sales by Jonathan Mayle are disclosed in the last 3 months?

The filing lists two prior Honest Company stock sales: 79,000 shares sold on August 10, 2026 for $412,380, and 6,236 shares sold on May 20, 2026 for $19,581.04.

Through which broker and market will the HNST shares be sold under this Form 144?

The proposed sale of Honest Company, Inc. shares is through E*Trade Securities LLC, with trading indicated on NASDAQ, according to the Form 144 securities information section.

What does the Form 144 say about the purpose of the HNST share sale?

The remarks state that the sale “was a sale effected solely to cover required taxes and fees due upon the vesting and settlement of Restricted Stock Units,” indicating a tax- and fee-related purpose tied to equity compensation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/20/2026 - 05:00 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002016592
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Jonathan Mayle
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	6077	30141.92	107284379	08/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			22631	08/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Mayle 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	08/10/2026	79000	412380
Jonathan Mayle 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/20/2026	6236	19581.04

144: Remarks and Signature

Remarks	THE SALE PROPOSED ON THIS FORM WAS A SALE EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	08/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)