The Honest Company (NASDAQ: HNST) Rule 144 notice for 228,797 shares

Rhea-AI Filing Summary

The Honest Company, Inc. submitted a Rule 144 notice regarding 228,797 shares of Common Stock acquired upon vesting of Restricted Stock Units under its 2023 Inducement Plan and 2021 Equity Incentive Plan, dated 05/19/2026. The filing also discloses a prior sale of 129,335 shares on 03/05/2026 by Carla Vernon. Shares outstanding are listed as 109,568,852 as of 05/20/2026.

Insights

Equity Compensation Analyst

Rule 144 notice lists vested RSUs and a planned resale of 228,797 shares.

The filing states the 228,797 shares were acquired upon vesting of Restricted Stock Units under the 2023 Inducement Plan and the 2021 Equity Incentive Plan on 05/19/2026

Timing and trading method for resale are not detailed in the excerpt; subsequent filings or broker disclosures will clarify sale mechanics and any lockup or volume limits.

Key Figures

Shares to be sold (Rule 144): 228,797 shares Recent sale reported: 129,335 shares Shares outstanding: 109,568,852 shares +1 more

4 metrics

Shares to be sold (Rule 144) 228,797 shares acquired upon vesting of RSUs on 05/19/2026

Recent sale reported 129,335 shares sold by Carla Vernon on 03/05/2026

Shares outstanding 109,568,852 shares as of 05/20/2026

Proceeds shown for recent sale $368,604.75 proceeds for 129,335-share sale on 03/05/2026

Key Terms

Restricted Stock Units, Rule 144, Inducement Plan

3 terms

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 144 regulatory

"Filer Information | Securities To Be Sold | Common Stock | 05/19/2026"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Inducement Plan financial

"awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan"

An inducement plan is a program a company creates to encourage employees or new hires to stay or join by offering special benefits or rewards. It’s like a company giving extra bonuses or perks to persuade someone to choose their job over others, helping the company attract and keep talented workers.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	116413	374849.86	109568852	05/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	05/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.	The Honest Company, Inc.			228797	05/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Carla Vernon 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	03/05/2026	129335	368604.75

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does HNST's Rule 144 filing disclose about the shares to be sold?

The filing discloses 228,797 shares of Common Stock acquired upon vesting of RSUs under the 2023 Inducement Plan and 2021 Equity Incentive Plan on 05/19/2026. It lists the shares as equity compensation.

Who sold shares recently according to the HNST excerpt?

Carla Vernon is listed as selling 129,335 shares on 03/05/2026, with the filing showing proceeds of $368,604.75 for that transaction in the provided excerpt.

How many HNST shares were outstanding as reported in the excerpt?

The excerpt lists 109,568,852 shares outstanding as of 05/20/2026. This figure is presented as a baseline count in the filing extract and provides context for the scale of the shares mentioned.

Were the 228,797 shares issued as compensation or purchased on market for HNST?

The shares were acquired upon vesting of Restricted Stock Units, indicating they were issued as equity compensation under the company's 2023 Inducement Plan and 2021 Equity Incentive Plan on 05/19/2026.