Honest Company files Rule 144 notice on insider shares

The Honest Company, Inc. submitted a Rule 144 notice reporting equity compensation activity and a recent sale by an affiliate.

Rhea-AI Filing Summary

The Honest Company, Inc. submitted a Rule 144 notice reporting equity compensation activity and a recent sale by an affiliate. The filing states 18,647 shares were acquired upon vesting of Restricted Stock Units on 05/19/2026, and lists a sale of 15,099 shares by Dorria Ball on 03/05/2026. Shares outstanding are shown as 109,568,852 as of 05/20/2026.

Insights

Corporate Governance Analyst

Routine Rule 144 notice showing vested RSUs and a prior affiliate sale; no new proceeds treatment disclosed.

The filing records 18,647 shares acquired upon RSU vesting under the issuer's 2023 and 2021 equity plans on 05/19/2026. It also lists a prior disposition of 15,099 shares by Dorria Ball on 03/05/2026.

Cash‑flow treatment and distribution mechanisms are not detailed in the excerpt; subsequent filings or broker confirmations may provide sale method and proceeds allocation.

Key Figures

RSUs vested: 18,647 shares Affiliate sale: 15,099 shares Shares outstanding: 109,568,852

3 metrics

RSUs vested 18,647 shares acquired upon vesting under 2023 Inducement Plan and 2021 Equity Incentive Plan on 05/19/2026

Affiliate sale 15,099 shares sold by Dorria Ball on 03/05/2026

Shares outstanding 109,568,852 outstanding as of 05/20/2026

Key Terms

Rule 144, Restricted Stock Units, Inducement Plan

3 terms

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Inducement Plan financial

"2023 Inducement Plan and 2021 Equity Incentive Plan"

An inducement plan is a program a company creates to encourage employees or new hires to stay or join by offering special benefits or rewards. It’s like a company giving extra bonuses or perks to persuade someone to choose their job over others, helping the company attract and keep talented workers.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does HNST's Form 144 report show?

It reports 18,647 shares acquired upon RSU vesting on 05/19/2026 and a sale of 15,099 shares by Dorria Ball on 03/05/2026. The filing lists outstanding shares of 109,568,852 as of 05/20/2026.

Who acquired shares under The Honest Company equity plans?

The filing states RSUs vested under the company's 2023 Inducement Plan and 2021 Equity Incentive Plan, resulting in 18,647 shares issued on 05/19/2026. Specific recipient names are not shown in the excerpt.

How many shares did Dorria Ball sell recently for HNST?

The notice lists a prior sale of 15,099 shares by Dorria Ball dated 03/05/2026. The excerpt does not state sale price or proceeds allocation in this section.

Does the filing state how proceeds are treated?

The provided excerpt does not specify who received sale proceeds or how proceeds were applied. The Form 144 lines show transactions and counts but not proceeds recipients or uses.

What is the company's outstanding share count in the excerpt?

The excerpt shows 109,568,852 shares outstanding with a date of 05/20/2026. This figure appears on the filing cover lines and is presented as an outstanding share count.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/20/2026 - 09:18 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002007998
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Dorria L. Ball
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	6816	21947.52	109568852	05/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	05/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.	The Honest Company, Inc.			18647	05/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Dorria Ball 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	03/05/2026	15099	43032.15

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM, INCLUDING THOSE LISTED ON TABLE II, WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	05/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)