[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) submitted a Form 144 reporting a proposed sale of 29,433 shares of common stock through E*Trade Securities, with an aggregate market value of $107,430.45 and an approximate sale date of 08/20/2025 on NASDAQ. The securities were acquired on 08/19/2025 upon vesting of 62,558 restricted stock units under the companys 2021 Equity Incentive Plan and were issued as equity compensation. The filer also reported two recent sales by the same person in the past three months: 21,389 shares sold on 05/21/2025 for $113,789.48 and 6,176 shares sold on 08/11/2025 for $24,024.64. The filing includes the standard attestation that the seller does not possess undisclosed material adverse information.

Positive

• Transparent regulatory disclosure filed under Rule 144 detailing number of shares, market value, broker, and acquisition source
• Origin of shares clearly stated as RSUs vested under the 2021 Equity Incentive Plan, and payment type noted as equity compensation

Negative

• Insider sale disclosed: proposed disposition of 29,433 shares valued at $107,430.45, plus two recent sales of 21,389 and 6,176 shares in 2025

Insights

Securities Analyst

TL;DR: Insider filed to sell recently vested equity: 29,433 shares (~$107k) after receiving 62,558 RSUs, with two recent dispositions earlier in 2025.

The Form 144 documents a routine compliance notice for the proposed sale of vested restricted stock units via a broker on the Nasdaq. The filing quantifies the shares to be sold and recent dispositions, enabling market participants to see the timing and scale of insider liquidity. There is no accompanying financial performance data or indication of undisclosed information in the filing itself. The transaction appears to be an execution of compensation-originated shares rather than a purchase financing or debt-related sale.

Corporate Governance Expert

TL;DR: The filer fulfilled regulatory disclosure obligations by reporting sales of equity derived from RSU vesting and prior purchases within the three-month lookback.

The notice indicates adherence to Rule 144 disclosure requirements and includes the standard seller representation regarding material information. It identifies the grant source (2021 Equity Incentive Plan) and payment nature (equity compensation), which clarifies the origin of the securities. The filing does not include any statements about trading plans or Rule 10b5-1 adoption dates, and it does not reveal any corporate governance actions or changes in management responsibilities.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	29433	107430.45	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			62558	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Katherine Barton 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	21389	113789.48
Katherine Barton 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	08/11/2025	6176	24024.64

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does HNST Form 144 report on the proposed sale?

The filing reports a proposed sale of 29,433 shares of common stock through E*Trade with aggregate market value of $107,430.45 and an approximate sale date of 08/20/2025.

How were the securities acquired that are being sold?

The securities were acquired on 08/19/2025 upon vesting of 62,558 restricted stock units awarded under the issuer's 2021 Equity Incentive Plan.

Has the seller recently sold other HNST shares?

Yes. The filing lists sales by the same person of 21,389 shares on 05/21/2025 for $113,789.48 and 6,176 shares on 08/11/2025 for $24,024.64.

Which broker is handling the proposed sale?

The broker named is E*Trade Securities LLC, PO Box 484, Jersey City, NJ; the sale is to occur on NASDAQ.

Does the filing indicate any undisclosed material information?

The filer signs the standard representation that they do not know of any material adverse information about the issuer that has not been publicly disclosed.