HNST Form 144: Insider Notice to Sell 5,153 Shares (~$18.8K)

The Honest Company (HNST) filing reports a proposed insider sale under Rule 144.

Rhea-AI Filing Summary

The Honest Company (HNST) filing reports a proposed insider sale under Rule 144. An individual intends to sell 5,153 shares of common stock on or about 08/20/2025 through E*Trade Securities; the aggregate market value is listed as $18,808.45 against 111,269,491 shares outstanding. The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan, with equity compensation as the payment type. The filer also disclosed a prior sale of 5,138 shares on 05/21/2025 for $27,334.16. The notice includes the required representation that the seller has no undisclosed material adverse information.

Insights

Financial Analyst

TL;DR: Insignificant insider sale in size relative to outstanding shares; routine liquidity event after RSU vesting.

The filing shows a proposed sale of 5,153 shares valued at $18,808.45 compared with 111,269,491 shares outstanding, indicating a de minimis ownership reduction. The shares originated from RSU vesting on 08/19/2025 and are to be sold through E*Trade on or about 08/20/2025, consistent with standard post-vesting disposition. Prior activity includes a 5,138-share sale on 05/21/2025. From a financial-materiality standpoint, the disclosed amounts are negligible relative to the company’s share count and do not, by themselves, signal a material change to capital structure or earnings prospects.

Corporate Governance Expert

TL;DR: Proper Rule 144 disclosure of post-vesting sale; compliance appears satisfied and routine.

The notice documents acquisition via RSU vesting under the 2021 Equity Incentive Plan and provides required sale timing, broker, and past three-month sales history. The seller signs the statutory certification regarding material nonpublic information. The filing meets Rule 144 disclosure elements: security class, broker name, number of shares, acquisition details, and prior recent sales. Given the small scale of the transaction, governance implications are limited to standard insider liquidity practices.

FAQ

What did HNST file in this Form 144?

The filing reports a proposed sale of 5,153 common shares to be executed on or about 08/20/2025 through E*Trade Securities with an aggregate market value of $18,808.45.

How were the shares being sold by the HNST insider acquired?

The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan and payment is described as equity compensation.

Has the seller sold HNST shares recently?

Yes. The filing discloses a prior sale of 5,138 shares on 05/21/2025 for gross proceeds of $27,334.16.

What broker will handle the proposed HNST sale?

The broker listed is E*Trade Securities LLC located in Jersey City, NJ.

How large is the proposed sale relative to HNST's outstanding shares?

The proposed sale of 5,153 shares is against 111,269,491 shares outstanding, indicating a very small percentage of the outstanding share count.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/21/2025 - 07:50 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002016633
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive #500 Los Angeles CALIFORNIA 90094
Phone	8888628818
Name of Person for Whose Account the Securities are To Be Sold	Thomas Sternweis
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	5153	18808.45	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			13948	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Thomas Sternweis 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	5138	27334.16

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM, INCLUDING THOSE LISTED ON TABLE II, WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	08/21/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)