[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) Form 144 reports a proposed sale of common stock by an insider following a recent vesting of restricted stock units. The filing shows 4,856 shares scheduled for sale on NASDAQ with an aggregate market value of $17,724.40, out of roughly 111.27 million shares outstanding, indicating the sale represents a very small fraction of the company's equity. The shares were acquired on 08/19/2025 upon vesting of RSUs under the 2021 Equity Incentive Plan and were granted as equity compensation. The filer previously sold 4,836 shares on 05/21/2025 for gross proceeds of $25,727.52. The filing includes the standard insider representation about not possessing undisclosed material information.

Positive

• Shares were acquired as equity compensation via RSU vesting, which aligns insider interests with shareholder value
• Disclosure is timely and complete for Rule 144 purposes, including broker, amount, and acquisition details

Negative

• None.

Insights

Securities Analyst

TL;DR: Modest insider sale following RSU vesting; size is immaterial relative to outstanding shares and unlikely to move the stock.

The notice documents a routine transaction: 4,856 shares slated for sale after RSU vesting, valued at $17,724.40, versus approximately 111.27 million shares outstanding. Such sales are common when equity-based awards vest and are typically for liquidity or tax obligations. Given the small magnitude relative to market capitalization, this filing appears operationally routine and provides limited new information about the company’s fundamentals.

Corporate Governance Expert

TL;DR: Transaction aligns with standard equity compensation workflows; repeated small sales may reflect personal liquidity needs, not governance concerns.

The record shows RSU vesting under the 2021 Equity Incentive Plan and subsequent planned sale through a broker. A prior sale of 4,836 shares in May suggests the insider has engaged in small, periodic disposals. There is no indication of accelerations, exceptions, or unusual trading plan disclosures in the filing. From a governance perspective, the filing meets disclosure requirements and raises no immediate red flags.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	4856	17724.4	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			13047	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Dorria Ball 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	4836	25727.52

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for HNST disclose?

The filing discloses a proposed sale of 4,856 shares of HNST common stock on NASDAQ with aggregate market value $17,724.40, acquired via RSU vesting on 08/19/2025.

How large is the proposed sale relative to HNST's outstanding shares?

The 4,856 shares represent a very small fraction of the approximately 111,269,491 shares outstanding reported in the filing.

Was there any recent sale of HNST stock by the same person?

Yes. The filer sold 4,836 shares on 05/21/2025 for gross proceeds of $25,727.52, as reported in the filing.

How were the shares acquired that are being sold?

The shares were acquired upon vesting of Restricted Stock Units awarded under The Honest Company, Inc.'s 2021 Equity Incentive Plan on 08/19/2025 and are classified as equity compensation.

Through which broker will the shares be sold?

The broker named in the filing is E*Trade Securities LLC.