[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) filer submitted a Form 144 notifying the proposed sale of 4,806 shares of common stock through E*Trade Securities LLC on or about 08/20/2025. The shares were acquired upon vesting of Restricted Stock Units under the company's 2021 Equity Incentive Plan on 08/19/2025, with an aggregate market value reported as $17,541.90. The filing states there are 111,269,491 shares outstanding. The seller previously reported a sale of 4,788 shares on 05/21/2025 generating gross proceeds of $25,472.16. The notice includes the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• Compliance disclosure with Rule 144 requirements is completed, including broker, planned sale date, and aggregate market value
• Source of shares is explicitly stated as RSU vesting under the 2021 Equity Incentive Plan, clarifying acquisition nature
• Prior sales in the past three months are disclosed, showing transparency about recent insider transactions

Negative

• Insider sale reported: the person for whose account the sale is planned intends to sell 4,806 shares (notification may be viewed negatively by some market participants)

Insights

Securities Analyst

TL;DR: Insiders disclosed a small planned sale of vested RSUs, filed under Rule 144, which is a routine compliance notice.

The Form 144 reports a proposed sale of 4,806 common shares acquired via RSU vesting on 08/19/2025 and to be sold through E*Trade on or about 08/20/2025. The filing shows 111,269,491 shares outstanding, placing the notified shares at a de minimis fraction of total equity. A prior sale by the same person of 4,788 shares on 05/21/2025 produced $25,472.16 in gross proceeds. From a market-materiality perspective, these quantities are small relative to outstanding shares, and the filing primarily fulfills disclosure and compliance requirements.

Corporate Governance Expert

TL;DR: The report documents compliance with insider selling rules following RSU vesting; disclosures appear complete.

The notice specifies the nature of acquisition as RSU vesting under the 2021 Equity Incentive Plan and lists the broker, planned sale date, and aggregate market value. It includes the standard representation regarding material nonpublic information. For governance, the filing shows the insider followed Rule 144 procedures and disclosed a prior sale in the past three months, consistent with transparency expectations.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	4806	17541.9	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			17336	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Mayle 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	4788	25472.16

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the HNST Form 144 disclose about the proposed sale?

The Form 144 notifies a proposed sale of 4,806 common shares via E*Trade on or about 08/20/2025, with aggregate market value $17,541.90.

How were the shares acquired that are to be sold according to the filing?

The filing states the shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the issuer's 2021 Equity Incentive Plan.

How many shares does the company have outstanding per the Form 144?

The Form 144 reports 111,269,491 shares outstanding.

Did the filer report any sales of issuer shares in the past three months?

Yes. The filing discloses a sale of 4,788 common shares on 05/21/2025 by Jonathan Mayle for gross proceeds of $25,472.16.

Which broker is named for the planned sale in the HNST Form 144?

The broker listed is E*Trade Securities LLC, PO Box 484, Jersey City, NJ.