[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The filing notifies proposed sales of The Honest Company, Inc. common stock by an insider. The notice reports an intended sale of 10,785 shares through E*Trade with an aggregate market value of $39,365 and shows those shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units under the issuer's 2021 Equity Incentive Plan. The filing also discloses prior sales by the same person of 10,746 shares on 05/21/2025 for $57,168.72. The document identifies the broker as E*Trade and lists NASDAQ as the exchange for the planned transaction.

Positive

• Vesting of RSUs under the issuer's 2021 Equity Incentive Plan indicates ongoing use of equity compensation to align employee interests with shareholders
• Filing includes broker and exchange details (E*Trade, NASDAQ), providing clear execution routing for the planned sale

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider notice reporting RSU vesting and planned Rule 144 sales that appear procedural rather than company-changing.

The filing documents that 29,206 shares vested as RSUs on 08/19/2025 and that the filer plans to sell 10,785 shares via E*Trade on or about 08/20/2025 under Rule 144. It also records a recent sale of 10,746 shares on 05/21/2025 producing $57,168.72 in gross proceeds. For investors, this is a standard disclosure of insider liquidity and equity-compensation realization; the sizes disclosed are small relative to the company's total shares outstanding of 111,269,491 noted in the form. There is no additional operational or financial information in the filing to suggest material impact on company performance.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 requirements and confirms equity-compensation mechanics and broker routing.

The entry specifies that the vested shares derive from the 2021 Equity Incentive Plan and that payment was by equity compensation, consistent with standard employee/insider practice. The filer represents no undisclosed material adverse information. The filing includes broker details (E*Trade Securities LLC) and the planned exchange (NASDAQ), meeting procedural transparency expectations for insider transactions.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	10785	39365.25	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			29206	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Stephen Winchell 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	10746	57168.72

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did The Honest Company (HNST) Form 144 disclose about insider sales?

The filing reports a planned sale of 10,785 common shares via E*Trade with an aggregate market value of $39,365 and a prior sale of 10,746 shares on 05/21/2025 for $57,168.72.

How were the shares being sold acquired according to the Form 144?

The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under The Honest Company’s 2021 Equity Incentive Plan.

Who is the broker and on which exchange will the sale occur?

The broker is E*Trade Securities LLC and the filing names NASDAQ as the exchange for the approximate date of sale (08/20/2025).

How many shares outstanding does the filing list for the issuer?

The form reports 111,269,491 shares outstanding for The Honest Company.

Does the Form 144 include any statement about undisclosed material information?

The filer represents they do not know any material adverse information about the issuer that has not been publicly disclosed.