[Form 4] The Honest Company, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Jonathan Mayle, SVP Customer Sales at Honest Company (HNST), reported a sale of 4,806 shares of common stock on 08/20/2025 under a preapproved sell-to-cover plan to satisfy tax withholding on vested Restricted Stock Units (RSUs). The shares were sold at a weighted average price of $3.65, with transaction prices ranging $3.63–$3.65. After the sale, Mayle beneficially owns 298,146 shares, which include 273,069 outstanding RSUs payable in common stock. The Form 4 was executed by an attorney-in-fact on 08/21/2025 and notes the sale was solely to cover tax liabilities from vesting.

Insights

Securities Analyst

TL;DR: Insider sold a small number of shares to cover RSU taxes; substantial RSU holding remains.

The reported disposition is routine: 4,806 shares were sold solely to satisfy tax obligations from RSU vesting under an approved plan, at a weighted average of $3.65. The filing discloses a meaningful remaining position of 298,146 shares, including 273,069 RSUs payable in stock, indicating continued alignment with equity compensation rather than a directional liquidity event. No derivative transactions or other dispositions are reported.

Corporate Governance Expert

TL;DR: Transaction follows standard sell-to-cover procedures and raises no governance concerns based on disclosed facts.

The Form 4 explicitly states the sale occurred pursuant to an approved sell-to-cover plan by the Compensation Committee and was limited to tax withholding on vested awards. The disclosure includes price range and remaining beneficial ownership, and it was timely executed by an authorized representative. From a governance perspective, the filing is a routine compensation-related disclosure with no indications of noncompliance or extraordinary insider liquidity in the document.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mayle Jonathan

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Customer Sales

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/20/2025		S(1)		4,806	D	$3.65(2)	298,146(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.63 to $3.65, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.

3. Includes 273,069 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Honest Company (HNST) insider Jonathan Mayle report on Form 4?

The Form 4 reports Jonathan Mayle sold 4,806 shares on 08/20/2025 to cover tax liabilities from vested RSUs.

At what price were the shares sold by the HNST insider?

The shares were sold at a weighted average price of $3.65, with individual sale prices ranging from $3.63 to $3.65.

How many shares does Jonathan Mayle beneficially own after the reported transaction?

Following the sale, Mayle beneficially owns 298,146 shares, which include 273,069 RSUs payable in common stock.

Why were the shares sold according to the Form 4?

The filing states the shares were sold solely to cover associated tax liability upon vesting of previously granted RSUs under a Compensation Committee-approved plan.

When was the Form 4 signed and filed?

The signature by attorney-in-fact appears dated 08/21/2025 on the Form 4.