[8-K] HARLEY-DAVIDSON, INC. Reports Material Event

Rhea-AI Filing Summary

Harley-Davidson, Inc. has appointed Bryan Niketh as Chief Operating Officer of Harley-Davidson Motor Company, effective January 1, 2026. Niketh previously held senior roles at Harley-Davidson, including Senior Vice President of Product and Operations from 2020 to 2022 and Vice President of Product Development from 2017 to 2020, and most recently served as President of White River Marine Group.

Upon joining, he will receive a one-time cash award of $1,000,000, which must be repaid if he voluntarily leaves within two years of his start date. He will be covered under the company’s Executive Severance Plan, will enter into a transition agreement similar to those of other executives, and will receive relocation assistance.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549 

FORM 8-K 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): December 10, 2025

Harley-Davidson, Inc.

(Exact name of registrant as specified in its charter)

Wisconsin

1-9183

39-1382325

(State or other jurisdiction of incorporation)

(Commission      File Number)

(IRS Employer Identification No.)

3700 West Juneau Avenue, Milwaukee, Wisconsin 53208

(Address of principal executive offices, including zip code)

(414) 342-4680

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of exchange on which registered

COMMON STOCK, $0.01 par value per share

HOG

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors of Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Bryan Niketh, age 48, will be joining the Company as Chief Operating Officer of Harley-Davidson Motor Company effective January 1, 2026. Most recently, since February 2025, Mr. Niketh has been serving as President of White River Marine Group, a manufacturer and distributor of fishing and recreational boats. From August 2022 to September 2025, Mr. Niketh served as the Chief Operating Officer at White River Marine Group. Prior to joining White River Marine Group, Mr. Niketh served in several leadership positions at Harley-Davidson Motor Company, including serving as Senior Vice President of Product and Operations from 2020 to 2022, and Vice President, Product Development from 2017 to 2020.

Upon joining the Company, Mr. Niketh will receive a one-time cash award in the amount of $1,000,000. Mr. Niketh is required to repay this cash award should he voluntarily terminate his employment within two years of his start date. Mr. Niketh will be covered under the Company’s Executive Severance Plan and enter into a Transition Agreement similar to the Company’s Transition Agreements with other executives as described in the Company’s Definitive Proxy Statement on Schedule 14A filed with the Securities and Exchange Commission on April 3, 2025. Mr. Niketh will also receive relocation assistance.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

HARLEY-DAVIDSON, INC.

Date: December 10, 2025

/s/ Paul J. Krause

Paul J. Krause

Secretary

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