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[Form 4] HARLEY-DAVIDSON, INC. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Harley-Davidson, Inc. (HOG) reported an insider stock transaction by its Chief Commercial Officer on a Form 4. On 11/20/2025, the officer sold 11,500 shares of Harley-Davidson common stock in an open-market transaction coded as a sale. The weighted average sale price was $23.2134 per share, with individual trade prices ranging from $22.945 to $23.340 per share. After this transaction, the officer beneficially owns 12,055 shares of common stock directly and 446.2651 shares indirectly through a 401(k) plan.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mansfield Luke Christopher

(Last) (First) (Middle)
HARLEY-DAVIDSON, INC.
3700 WEST JUNEAU AVENUE

(Street)
MILWAUKEE WI 53208

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Commercial Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/20/2025 S 11,500 D $23.2134(1) 12,055 D
Common Stock 446.2651(2) I By 401(k)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.945 to $23.340 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
2. Balance reflects the most current data available with regard to holdings in the 401(k) Plan.
Remarks:
/s/ Paul J. Krause, as Power of Attorney 11/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Harley-Davidson (HOG) report in this Form 4?

The Chief Commercial Officer of Harley-Davidson, Inc. (HOG) reported a sale of 11,500 shares of common stock on 11/20/2025.

At what price were the 11,500 Harley-Davidson (HOG) shares transacted?

The 11,500 shares were sold at a weighted average price of $23.2134 per share, with trade prices ranging from $22.945 to $23.340 per share.

How many Harley-Davidson (HOG) shares does the officer own after the reported sale?

Following the transaction, the officer beneficially owns 12,055 shares of Harley-Davidson common stock directly and 446.2651 shares indirectly through a 401(k) plan.

What is the reporting person’s role at Harley-Davidson (HOG)?

The reporting person is an officer of Harley-Davidson, serving as the company’s Chief Commercial Officer.

Is this Harley-Davidson (HOG) Form 4 filed by multiple insiders?

No. The Form 4 is indicated as being filed by one reporting person, not a group filing.

What type of securities are covered in this Harley-Davidson (HOG) Form 4?

The filing reports transactions and holdings in Harley-Davidson common stock, including both directly held shares and shares held in a 401(k) plan.

Harley Davidson

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2.84B
116.95M
0.94%
92.15%
8.59%
Recreational Vehicles
Motorcycles, Bicycles & Parts
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United States
MILWAUKEE