Ibotta (NYSE: IBTA) CEO trades 15,142 shares under 10b5-1 plan

Q: What did Ibotta (IBTA) CEO Bryan Leach report in this Form 4?

Bryan Leach reported exercising 15,142 stock options at $3.99 per share and selling an equal number of Class A shares at weighted-average prices around $31–$32 . All transactions were carried out under a pre-established Rule 10b5-1 trading plan .

Q: How many Ibotta (IBTA) shares did Bryan Leach sell, and at what prices?

Leach sold 15,142 Class A shares over July 20–21, 2026. Reported weighted-average prices were $31.4392 , $32.1999 and $31.8282 per share, with individual trade prices ranging from $30.93 to $32.60 per share, as disclosed in the footnotes.

Q: What options did Bryan Leach exercise in Ibotta (IBTA)?

He exercised employee stock options for a total of 15,142 shares of Class A Common Stock at an exercise price of $3.99 per share. The options, expiring on January 16, 2027 , were reported as fully vested and exercisable at the time of exercise.

Q: What RSUs are referenced in the Ibotta (IBTA) Form 4 footnotes?

The footnotes explain that certain reported securities are restricted stock units (RSUs) . Each RSU represents a contingent right to receive one share of Ibotta’s Class A Common Stock, subject to the applicable vesting schedule and other specified conditions.

Q: What is the overall direction of Bryan Leach’s recent Ibotta (IBTA) trading?

The filing shows a net sale position. He exercised options for 15,142 shares and sold the same number of Class A shares, resulting in net-sell shares of 15,142 according to the transaction summary, based on trades dated July 20–21, 2026.

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Ibotta, Inc. CEO, President and 10% owner Bryan Leach exercised employee stock options for 15,142 shares of Class A Common Stock at an exercise price of $3.99 per share on July 20–21, 2026, then sold the same number of shares at weighted-average prices around $31–$32 per share. All trades were executed under a Rule 10b5-1 trading plan established on March 5, 2026, with reported prices reflecting weighted averages across individual sales ranging from $30.93 to $32.60 per share.

Insider Trade Summary 10b5-1

Exercise and Sale: 15,142 shares ($421K approx. pre-tax spread)

Exercise and Sale 7 txns

Insider Leach Bryan

Role CEO AND PRESIDENT

Sold 15,142 shs ($482K)

Approx. gross sale proceeds $482K

Approx. exercise cost $60K

Approx. pre-tax spread $421K

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy) ^{F1, F6}	1,050	$0.00	$0.00
Exercise	Class A Common Stock ^{F1, F2}	1,050	$3.99	$4K
Sale	Class A Common Stock ^{F1, F5, F2}	1,050	$31.8282	$33K
Exercise	Employee Stock Option (right to buy) ^{F1, F6}	14,092	$0.00	$0.00
Exercise	Class A Common Stock ^{F1, F2}	14,092	$3.99	$56K
Sale	Class A Common Stock ^{F1, F3, F2}	7,001	$31.4392	$220K
Sale	Class A Common Stock ^{F1, F4, F2}	7,091	$32.1999	$228K

Holdings After Transaction: Employee Stock Option (right to buy) — 135,341 shares (Direct); Class A Common Stock — 866,484 shares (Direct)

Footnotes (6)

F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.93 to $31.925 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.945 to $32.60 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.36 to $32.34 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6. All of the shares subject to the option are fully vested and exercisable as of the date hereof.

Key Figures

Shares sold: 15,142 shares Shares exercised: 15,142 shares Option exercise price: $3.99 per share +4 more

7 metrics

Shares sold 15,142 shares Aggregate Class A shares sold on July 20–21, 2026

Shares exercised 15,142 shares Shares acquired upon option exercises on July 20–21, 2026

Option exercise price $3.99 per share Strike price of employee stock options exercised

Sale price (lot 1) $31.4392 per share Weighted-average price for 7,001 shares sold on July 20, 2026

Sale price (lot 2) $32.1999 per share Weighted-average price for 7,091 shares sold on July 20, 2026

Sale price (lot 3) $31.8282 per share Weighted-average price for 1,050 shares sold on July 21, 2026

Option expiration date January 16, 2027 Expiration date of exercised employee stock options

Key Terms

Rule 10b5-1 trading plan, restricted stock units ("RSUs"), weighted average price, contingent right

4 terms

Rule 10b5-1 trading plan regulatory

"transactions reflected were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock units ("RSUs") financial

"Certain of these securities are restricted stock units ("RSUs"). Each RSU represents"

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

weighted average price financial

"The reported price in Column 4 is a weighted average price. These shares were sold"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

contingent right financial

"Each RSU represents a contingent right to receive one share of the Issuer's Class A"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/22/2026 - 04:20 PM Accepted by SEC EDGAR 07/22/2026 - 04:20 PM

FAQ

What did Ibotta (IBTA) CEO Bryan Leach report in this Form 4?

Bryan Leach reported exercising 15,142 stock options at $3.99 per share and selling an equal number of Class A shares at weighted-average prices around $31–$32. All transactions were carried out under a pre-established Rule 10b5-1 trading plan.

How many Ibotta (IBTA) shares did Bryan Leach sell, and at what prices?

Leach sold 15,142 Class A shares over July 20–21, 2026. Reported weighted-average prices were $31.4392, $32.1999 and $31.8282 per share, with individual trade prices ranging from $30.93 to $32.60 per share, as disclosed in the footnotes.

What options did Bryan Leach exercise in Ibotta (IBTA)?

He exercised employee stock options for a total of 15,142 shares of Class A Common Stock at an exercise price of $3.99 per share. The options, expiring on January 16, 2027, were reported as fully vested and exercisable at the time of exercise.

Were Bryan Leach’s Ibotta (IBTA) trades made under a Rule 10b5-1 plan?

Yes. A footnote states the transactions were effected under a Rule 10b5-1 trading plan that Leach established on March 5, 2026. The filing’s 10b5‑1 checkbox is also marked, indicating these trades followed a pre-arranged plan rather than ad hoc decisions.

What RSUs are referenced in the Ibotta (IBTA) Form 4 footnotes?

The footnotes explain that certain reported securities are restricted stock units (RSUs). Each RSU represents a contingent right to receive one share of Ibotta’s Class A Common Stock, subject to the applicable vesting schedule and other specified conditions.

What is the overall direction of Bryan Leach’s recent Ibotta (IBTA) trading?

The filing shows a net sale position. He exercised options for 15,142 shares and sold the same number of Class A shares, resulting in net-sell shares of 15,142 according to the transaction summary, based on trades dated July 20–21, 2026.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Leach Bryan

(Last)

(First)

(Middle)

C/O IBOTTA, INC.

1400 16TH STREET, SUITE 600

(Street)

DENVER

COLORADO

80202

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO AND PRESIDENT

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	07/20/2026		M⁽¹⁾		14,092	A	$3.99	880,576⁽²⁾	D
Class A Common Stock	07/20/2026		S⁽¹⁾		7,001	D	$31.4392⁽³⁾	873,575⁽²⁾	D
Class A Common Stock	07/20/2026		S⁽¹⁾		7,091	D	$32.1999⁽⁴⁾	866,484⁽²⁾	D
Class A Common Stock	07/21/2026		M⁽¹⁾		1,050	A	$3.99	867,534⁽²⁾	D
Class A Common Stock	07/21/2026		S⁽¹⁾		1,050	D	$31.8282⁽⁵⁾	866,484⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (right to buy)	$3.99	07/20/2026		M⁽¹⁾			14,092	⁽⁶⁾	01/16/2027	Class A Common Stock	14,092	$0	136,391	D
Employee Stock Option (right to buy)	$3.99	07/21/2026		M⁽¹⁾			1,050	⁽⁶⁾	01/16/2027	Class A Common Stock	1,050	$0	135,341	D

Explanation of Responses:

1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.

2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.93 to $31.925 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.945 to $32.60 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.36 to $32.34 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

6. All of the shares subject to the option are fully vested and exercisable as of the date hereof.

Remarks:

	/s/ David T. Shapiro, by power of attorney	07/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR