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New CFO Ying Tian joins iQIYI (Nasdaq: IQ) executive leadership

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

iQIYI, Inc. announced a change in its finance leadership, appointing Mr. Ying Tian as Chief Financial Officer, effective immediately. Ms. Ying Zeng will step down as Interim CFO and return to her prior role as Senior Vice President of Finance.

Mr. Tian brings extensive experience from senior finance roles at Baidu AI Cloud Group, Baidu Intelligent Driving Group and Huawei Technologies, as well as board and audit committee service at Kunlunxin Technology Co., Ltd. The company highlights his track record in driving business performance and operational excellence to support iQIYI’s next phase of growth.

Positive

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Insights

iQIYI formalizes its finance leadership with an experienced external CFO hire.

iQIYI is moving from an interim to a permanent Chief Financial Officer by appointing Ying Tian. The filing emphasizes his background leading finance functions at Baidu AI Cloud Group and Baidu Intelligent Driving Group, plus extensive roles at Huawei.

This strengthens the senior management bench with someone familiar with large-scale technology operations and complex businesses. The prior Interim CFO, Ying Zeng, remains in a senior finance role, which supports continuity in financial management and reporting.

Overall, this looks like an orderly leadership transition rather than a disruption. Future filings may shed light on how Tian’s experience in AI cloud and intelligent driving finance influences iQIYI’s cost management, investment priorities and broader strategic positioning in online entertainment.

Baidu AI Cloud Group CFO tenure July 2023 to June 2026 Period Ying Tian served as chief financial officer and head of finance
Baidu Intelligent Driving Group CFO tenure October 2022 to July 2023 Period Ying Tian served as chief financial officer and head of finance
Kunlunxin non-executive director tenure December 2025 to June 2026 Period Ying Tian served as non-executive director and audit committee member
CMA credential year 2025 Year Ying Tian obtained Certified Management Accountant credential
Form type Form 6-K Report of foreign private issuer
Chief Financial Officer financial
"announced the appointment of Mr. Ying Tian as Chief Financial Officer of the Company"
A Chief Financial Officer (CFO) is the person in charge of a company's money and financial planning. They decide how to spend, save, and invest funds to help the company grow and stay stable. Their role is important because good financial decisions keep the company healthy and successful.
Interim Chief Financial Officer financial
"Ms. Ying Zeng will step down from her position as Interim Chief Financial Officer"
An interim chief financial officer is a temporary leader responsible for managing a company's financial activities, such as budgeting, financial planning, and reporting, during a transitional period. Think of it as filling in for a key manager until a permanent replacement is found. For investors, this role is important because it ensures financial stability and clear guidance during times of change or uncertainty.
non-executive director financial
"Mr. Tian served as a non-executive director and a member of the audit committee of Kunlunxin Technology Co., Ltd."
A non-executive director is a member of a company’s board who does not work for the company day-to-day but provides independent oversight, strategic guidance and checks on management. For investors, they matter because they act like an impartial referee or outside advisor, helping ensure decisions protect shareholder interests, reduce risks of poor governance, and add credibility to financial reporting and long-term strategy.
audit committee financial
"non-executive director and a member of the audit committee of Kunlunxin Technology Co., Ltd."
A company's audit committee is a small group of board members who act like independent inspectors for the firm's finances, overseeing how financial reports are prepared, monitoring internal controls, and managing the relationship with external auditors. Investors care because a strong audit committee reduces the risk of accounting errors, fraud, or misleading statements, making financial statements more trustworthy and helping protect shareholder value.
Certified Management Accountant (CMA) financial
"He obtained the Certified Management Accountant (CMA) credential in 2025."
A certified management accountant (CMA) is a professional credential for accountants who specialize in a company’s internal finance functions—budgeting, cost control, performance measurement and strategic planning—after passing exams and meeting experience requirements. Investors care because a CMA on a company’s finance team signals disciplined financial management and clearer forecasting, similar to having a certified navigator guiding a ship: it reduces uncertainty about how well the company allocates resources and manages profit drivers.
online entertainment video services other
"a leading provider of online entertainment video services in China"
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Form 6-K: How Foreign Companies Report to the SEC →
 
 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of July 2026

Commission File Number: 001-38431

 

 

iQIYI, Inc.

 

 

4/F, iQIYI Youth Center Yoolee Plaza,

No. 21, North Road of Workers’ Stadium, Chaoyang District Beijing, 100027,

People’s Republic of China

Tel: +86 10 6267-7171

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒   Form 40-F ☐

 

 
 

Exhibit Index

Exhibit 99.1 — Press Release — iQIYI Announces Change in Executive Leadership

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

iQIYI, Inc.
By:  

/s/ Ying Tian

Name:   Ying Tian
Title:   Chief Financial Officer

Date: July 2, 2026

Exhibit 99.1

iQIYI Announces Change in Executive Leadership

iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”), a leading provider of online entertainment video services in China, today announced the appointment of Mr. Ying Tian as Chief Financial Officer of the Company, effective today. Concurrently, Ms. Ying Zeng will step down from her position as Interim Chief Financial Officer and resume the role of Senior Vice President of Finance.

“We are pleased to have Mr. Ying Tian join our management team. He brings solid track record in driving business performance and operational excellence. We look forward to working with him and are confident that his expertise will contribute to iQIYI’s next phase of growth. We would also like to thank Ms. Ying Zeng for her dedicated contributions,” said Dr. Yu Gong, Director and Chief Executive Officer of the Company.

Prior to joining iQIYI, Mr. Ying Tian served as the chief financial officer and head of finance of Baidu AI Cloud Group from July 2023 to June 2026 and the chief financial officer and head of finance of Baidu Intelligent Driving Group from October 2022 to July 2023. Prior to that, Mr. Tian served at Huawei Technologies in a number of finance and business management roles, including chief financial officer of Huawei Enterprise Business Group China, regional chief financial officer and finance expert in Shanghai, and delivery, service and regional management roles in Huawei Latin America. From December 2025 to June 2026, Mr. Tian served as a non-executive director and a member of the audit committee of Kunlunxin Technology Co., Ltd. Mr. Tian received a master’s degree in project management and a bachelor’s degree in structural engineering from the Wuhan University of Technology. He obtained the Certified Management Accountant (CMA) credential in 2025.

About iQIYI, Inc.

iQIYI, Inc. is a leading provider of online entertainment video services in China. It combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. It produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. iQIYI distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. Over time, iQIYI has built a massive user base and developed a diversified monetization model including membership services, online advertising services, content distribution, online games, talent agency, experience business, etc.

For more information, please contact:

Investor Relations

iQIYI, Inc.

ir@qiyi.com

Source: View Original Filing on SEC EDGAR

FAQ

What executive leadership change did iQIYI (IQ) announce in this 6-K?

iQIYI announced that Mr. Ying Tian has been appointed as its new Chief Financial Officer, effective immediately. Ms. Ying Zeng will step down as Interim CFO and resume her role as Senior Vice President of Finance, maintaining senior continuity in the finance team.

Who is iQIYI’s new Chief Financial Officer and when is the appointment effective?

iQIYI’s new Chief Financial Officer is Mr. Ying Tian, and his appointment is effective on the announcement date. The company highlights his track record in driving business performance and operational excellence as a key reason for his selection.

What is the professional background of iQIYI’s new CFO, Ying Tian?

Mr. Ying Tian previously served as chief financial officer and head of finance at Baidu AI Cloud Group and Baidu Intelligent Driving Group, and held multiple finance and management roles at Huawei Technologies. He also served as a non-executive director and audit committee member at Kunlunxin Technology Co., Ltd.

What role will former Interim CFO Ying Zeng hold at iQIYI (IQ) after this change?

Following the appointment of Mr. Ying Tian as Chief Financial Officer, Ms. Ying Zeng will step down from the Interim CFO position. She will resume her previous role as Senior Vice President of Finance, continuing to contribute to the company’s finance function.

What qualifications does iQIYI’s new CFO Ying Tian have?

Mr. Ying Tian holds a master’s degree in project management and a bachelor’s degree in structural engineering from Wuhan University of Technology. He also obtained the Certified Management Accountant (CMA) credential in 2025, underscoring his formal finance expertise.

How does iQIYI describe its business in this 6-K filing?

iQIYI describes itself as a leading provider of online entertainment video services in China, combining creative talent with technology. It produces, aggregates and distributes professionally produced and other video content, supported by an advanced AI-powered technology platform and diversified monetization including memberships and advertising.

Filing Exhibits & Attachments

1 document

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