What is the nature of the 1,600-share award to Ross Lamar at Lamar Advertising (LAMR)?

The 1,600 shares were certified as earned under Lamar’s performance-equity bonus program. The Compensation Committee approved them in February 2026 pursuant to the Lamar 1996 Equity Incentive Plan, indicating they are incentive-based compensation rather than purchased shares.

Executive Ross Lamar granted shares at Lamar Advertising (LAMR), with tax withholding

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Lamar Advertising executive Ross Lamar reported stock-based compensation activity. He acquired 1,600 shares of Class A common stock as a grant or award on February 18, 2026, with no cash price per share, certified under the company’s performance-equity bonus program.

On the same date, 444 shares of Class A common stock were disposed of at $133.73 per share to satisfy a tax liability by delivering securities. After these transactions, his directly owned Class A common stock holdings were 12,819 shares.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Reilly Ross Lamar

Role EVP, President, Outdoor Div

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock	1,600	$0.00	--
Tax Withholding	Class A Common Stock	444	$133.73	$59K

Holdings After Transaction: Class A Common Stock — 13,263 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 02/20/2026 - 04:08 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Reilly Ross Lamar

(Last)

(First)

(Middle)

5321 CORPORATE BOULEVARD

(Street)

BATON ROUGE

70808

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
LAMAR ADVERTISING CO/NEW [ LAMR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP, President, Outdoor Div

3. Date of Earliest Transaction (Month/Day/Year)
02/18/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	02/18/2026		A		1,600⁽¹⁾	A	$0	13,263	D
Class A Common Stock	02/18/2026		F		444	D	$133.73	12,819	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These shares were certified by the Compensation Committee as earned in February 2026 pursuant to the performance-equity bonus program under the Lamar 1996 Equity Incentive Plan, as amended.

	/s/ James McIlwain, as attorney-in-fact	02/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Lamar Advertising (LAMR) report for Ross Lamar?

Ross Lamar reported a stock grant and a related tax share disposition. He received 1,600 Class A shares as a performance-based award and disposed of 444 shares at $133.73 each to cover tax obligations, leaving him with 12,819 directly owned shares.

Was the Lamar Advertising (LAMR) Form 4 transaction a stock purchase or sale?

The Form 4 shows an award and a tax-related disposition, not an open-market trade. Ross Lamar acquired 1,600 Class A shares as a grant and disposed of 444 shares solely to pay tax liabilities by delivering securities, per the filing’s transaction codes.

How many Lamar Advertising (LAMR) shares does Ross Lamar own after this Form 4?

After the reported transactions, Ross Lamar directly owns 12,819 shares of Lamar Advertising Class A common stock. This figure reflects both the 1,600-share award and the 444-share tax-withholding disposition disclosed for February 18, 2026.

Why did Ross Lamar dispose of 444 Lamar Advertising (LAMR) shares in this Form 4?

The 444-share disposition was coded as a tax-withholding transaction. Shares of Class A common stock were delivered at $133.73 per share to satisfy tax liability or exercise price obligations associated with the equity award, rather than representing a market sale.

What plan governs Ross Lamar’s equity award reported by Lamar Advertising (LAMR)?

The equity award is governed by the Lamar 1996 Equity Incentive Plan, as amended. The Compensation Committee certified the 1,600 shares as earned in February 2026 under the company’s performance-equity bonus program established within that plan framework.