Welcome to our dedicated page for Lamar Advertising Co SEC filings (Ticker: LAMR), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Lamar Advertising Company filings document the regulatory record of an outdoor advertising REIT with Class A common stock listed on Nasdaq. Its 8-K reports cover operating results, dividend declarations, repurchase programs, material agreements, and financing activity connected to Lamar Media Corp., its wholly owned subsidiary.
The company’s proxy materials address board governance, shareholder voting matters, and executive compensation. Other disclosures describe Class A and Class B common stock, senior notes, credit agreement amendments, subsidiary obligations, risk factors, and capital-allocation actions related to dividends, stock repurchases, and debt repurchases.
Lamar Advertising EVP Ross Lamar Reilly exercised stock options for 9,000 shares of Class A Common Stock at $65.82 per share. On the same day, he sold 5,969 shares at $128.65 per share to cover tax withholding obligations and the option exercise price. After these transactions, he directly holds 15,850 shares of Class A Common Stock.
Lamar Advertising Company executive Ross Lamar Reilly received a grant of 24,000 LTIP Units tied to future performance. These LTIP Units were issued under Lamar’s 1996 Equity Incentive Plan and are a class of units in Lamar Advertising Limited Partnership, the operating partnership.
After certain events and upon vesting, the LTIP Units automatically convert into an equal number of common partnership units, which the holder may redeem for cash or Class A common stock on a one-for-one basis at Lamar’s election. The 24,000 units represent the maximum award, corresponding to achievement of 120% of financial performance targets for 2026 and will vest only if those goals are met, results are certified (expected in February 2027), and the executive remains employed, subject to Compensation Committee discretion.
Lamar Advertising Company awarded CFO, Treasurer and EVP Jay LeCoryelle Johnson 33,600 LTIP Units on Class A common stock at an exercise price of $0.0000 per unit. These LTIP Units are the maximum amount tied to achievement of 120% of target 2026 financial performance goals.
The units are subject to forfeiture and will vest only after Lamar’s 2026 results are certified, expected in February 2027, contingent on continued employment and Compensation Committee discretion. Upon certain events and vesting, LTIP Units convert into operating partnership units that are redeemable for cash or Class A common stock on a one-for-one basis at Lamar’s election.
Lamar Advertising Company reported that Chief Executive Officer Sean E. Reilly received a grant of 60,000 LTIP Units in Lamar Advertising Limited Partnership under the 1996 Equity Incentive Plan. These LTIP Units can automatically convert into an equivalent number of partnership units and ultimately Class A common stock, at the company’s election, after certain conditions are met.
The award is performance-based and subject to forfeiture depending on Lamar’s financial results. It will vest after certification of 2026 financial performance, expected in February 2027, assuming continued employment and Compensation Committee discretion. Following this grant and prior awards, Reilly holds LTIP Units tied to 165,035 underlying Class A common shares. This filing reflects a compensation award, not an open-market stock purchase or sale.
Lamar Advertising Executive Chairman Kevin P. Reilly Jr. received a grant of 26,400 LTIP Units on March 10, 2026 as equity compensation.
These LTIP Units may convert into an equal number of Class A common shares through partnership units, but only after vesting. Vesting depends on Lamar achieving specified 2026 financial performance goals, with certification expected in February 2027, continued employment, and Compensation Committee discretion. The 26,400 units represent the maximum payout level at 120% of target, and following this grant he holds LTIP Units tied to 76,576 underlying Class A shares.
Lamar Advertising executive Jay LeCoryelle Johnson, who serves as CFO, Treasurer and EVP, reported insider activity involving Class A Common Stock. An entity associated with him, Westview Capital Partners, LLC, sold 1,260 shares on March 5, 2026 in an open-market transaction at an average price of $137.56 per share, leaving that entity with no remaining reported indirect holdings.
Following these transactions, Johnson is reported as holding 10,000 shares of Class A Common Stock directly in his own name.
Lamar Advertising executive Jay LeCoryelle Johnson, the company’s CFO, Treasurer and EVP, reported indirect equity changes tied to long-term incentive awards. An entity associated with him, Westview Capital Partners, LLC, exercised 1,260 LTIP Units of Lamar Advertising Limited Partnership into 1,260 Common Units, which were then redeemed for 1,260 shares of Lamar’s Class A Common Stock at a stated price of $0.00 per share as a derivative conversion. The filing also updates indirect LTIP Unit holdings through Brawley Capital Partners, L.L.C. and Blair Road, L.L.C., and shows 10,000 shares of Class A Common Stock held directly by Johnson.
Lamar Advertising Company declared a quarterly cash dividend of $1.60 per share, payable on March 31, 2026, to stockholders of record on March 16, 2026, for both its Class A and Class B common stock. The company expects aggregate quarterly distributions to stockholders in 2026, including this payment, to total at least $6.40 per common share.
The board also extended its capital return programs. The stock repurchase program allows repurchases of up to an additional $250 million of Class A common stock, while a debt repurchase program authorizes Lamar Media Corp. to repurchase up to $250 million of its senior notes and other indebtedness. These programs, previously expiring March 31, 2026, now run through September 30, 2027 and may be extended, suspended or discontinued at any time. Lamar has already repurchased $150 million under the stock program, which was increased to an overall size of $400 million, leaving $250 million available.