Ethos Technologies holder plans $635K stock sale

Ethos Technologies Inc. (LIFE) has a notice of proposed sale of restricted shares filed on behalf of SPELUNKER CHANNEL HOLDINGS LLC under Rule 144.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) has a notice of proposed sale of restricted shares filed on behalf of SPELUNKER CHANNEL HOLDINGS LLC under Rule 144. The holder plans to sell 19,349 shares of common stock through Morgan Stanley Smith Barney LLC. These shares were acquired on 01/29/2026 via a private acquisition from the issuer or an affiliate for cash. The filing lists an aggregate market value of $635,063.20 for the shares and notes total common shares outstanding of 31,554,807 as of 08/19/2026 on Nasdaq.

Key Figures

Shares to be sold: 19,349 shares Aggregate market value of shares to be sold: $635,063.20 Shares outstanding: 31,554,807 shares +2 more

5 metrics

Shares to be sold 19,349 shares Common stock proposed for sale by SPELUNKER CHANNEL HOLDINGS LLC under Rule 144

Aggregate market value of shares to be sold $635,063.20 Market value associated with the 19,349 shares of common stock

Shares outstanding 31,554,807 shares Common shares outstanding as of 08/19/2026

Acquisition date of shares 01/29/2026 Date the 19,349 shares were acquired via Private Acquisition from Issuer/Affiliate

Issuer phone number (415) 915-0665 Contact phone for Ethos Technologies Inc.

Key Terms

Rule 144, Private Acquisition from Issuer/Affiliate, aggregate market value, NASDAQ

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Private Acquisition from Issuer/Affiliate financial

"01/29/2026 | Private Acquisition from Issuer/Affiliate | Issuer"

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC ... | 19349 | 635063.20 | 31554807"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

NASDAQ market

"31554807 | 08/19/2026 | NASDAQ"

The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What Rule 144 sale was filed for Ethos Technologies Inc. (LIFE)?

A Rule 144 notice covers a proposed sale of 19,349 shares of Ethos Technologies Inc. common stock by SPELUNKER CHANNEL HOLDINGS LLC through Morgan Stanley Smith Barney LLC, with an aggregate market value of $635,063.20.

Who is selling LIFE shares under this Rule 144 notice and through which broker?

The seller is SPELUNKER CHANNEL HOLDINGS LLC, and the broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services located at 1 New York Plaza, New York, NY, handling the proposed sale of the common stock.

How many Ethos Technologies Inc. (LIFE) shares are outstanding as of the filing?

The filing states that 31,554,807 shares of Ethos Technologies Inc. common stock were outstanding as of 08/19/2026, providing a baseline for comparing the 19,349 shares proposed to be sold under Rule 144.

When and how did the seller acquire the LIFE shares to be sold?

The 19,349 shares of Ethos Technologies Inc. common stock were acquired on 01/29/2026 via a Private Acquisition from Issuer/Affiliate for cash, as indicated in the acquisition details section of the notice.

What is the stated market value of the LIFE shares in this Rule 144 filing?

The filing lists an aggregate market value of $635,063.20 for the 19,349 Ethos Technologies Inc. common shares proposed to be sold, providing an estimate of the transaction’s size relative to the company’s outstanding equity.

On which exchange is Ethos Technologies Inc. (LIFE) common stock listed in this filing?

The common stock of Ethos Technologies Inc. referenced in this Rule 144 notice is listed on NASDAQ, as indicated in the securities information section alongside the share count and aggregate market value details.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/19/2026 - 04:41 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002064798
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ETHOS TECHNOLOGIES INC.
SEC File Number	001-43065
Address of Issuer	90 New Montgomery Street, Suite 1500 San Francisco CALIFORNIA 94105
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	SPELUNKER CHANNEL HOLDINGS LLC
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	19349	635063.20	31554807	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/29/2026	Private Acquisition from Issuer/Affiliate	Issuer			19349	01/29/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/19/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jacquie Kush
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)