Ethos Technologies CFO sells 26K shares for taxes

Ethos Technologies Inc. (LIFE) reported that its Chief Financial Officer, Christopher M. Capozzi, had Class A common stock sold on his behalf on August 17, 2026, totaling 26,184 shares.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) reported that its Chief Financial Officer, Christopher M. Capozzi, had Class A common stock sold on his behalf on August 17, 2026, totaling 26,184 shares. The shares were sold solely to satisfy tax withholding obligations from vesting restricted stock units under a mandated "sell to cover" mechanism, and are described as non-discretionary transactions over which he had no control regarding timing, price, or amount.

Insider Trade Summary

Net Seller: 26,184 shares

Net Sell 2 txns

Insider Capozzi Christopher M.

Role Chief Financial Officer

Sold 26,184 shs ($894K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1, F2, F3	15,197	$33.92	$515K
Sale	Class A Common Stock F1, F4, F3	10,987	$34.44	$378K

Holdings After Transaction: Class A Common Stock — 639,044 shares (Direct)

Footnotes (4)

1. F1. The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.
2. F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.33 to $34.325 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. Includes shares issuable on settlement of RSUs.
4. F4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.33 to $34.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold (first transaction): 15,197 shares of Class A Common Stock Shares sold (second transaction): 10,987 shares of Class A Common Stock Total shares sold: 26,184 shares of Class A Common Stock +2 more

5 metrics

Shares sold (first transaction) 15,197 shares of Class A Common Stock Sale on August 17, 2026 to satisfy tax withholding; weighted average price $33.92

Shares sold (second transaction) 10,987 shares of Class A Common Stock Sale on August 17, 2026 to satisfy tax withholding; weighted average price $34.44

Total shares sold 26,184 shares of Class A Common Stock Aggregate of two non-discretionary sell-to-cover transactions on August 17, 2026

Price range (first transaction) $33.33 to $34.325 per share Multiple trades underlying the $33.92 weighted average price

Price range (second transaction) $34.33 to $34.84 per share Multiple trades underlying the $34.44 weighted average price

Key Terms

sell to cover, weighted average price, restricted stock units, equity incentive plan

4 terms

sell to cover financial

"mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction"

Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.

weighted average price financial

"The price reported is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

restricted stock units financial

"tax withholding obligations arising from the vesting and settlement of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

equity incentive plan financial

"mandated under the Issuer's equity incentive plan to fund tax withholding"

An equity incentive plan is a program that gives employees, executives or directors the right to receive company stock or options to buy stock as part of their pay. Think of it as offering slices of future company profit to motivate people to boost long‑term performance; for investors it matters because it can align employee goals with shareholder value but also increases the number of shares outstanding, which can dilute existing ownership.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did LIFE (Ethos Technologies Inc.) report for its CFO?

Ethos Technologies Inc. reported that CFO Christopher M. Capozzi had 26,184 Class A shares sold on August 17, 2026. The sales were solely to cover tax withholding from vesting restricted stock units under a mandatory "sell to cover" arrangement.

Were the recent LIFE CFO share sales discretionary trades?

No. The filing states the shares were sold solely to satisfy tax withholding obligations from RSU vesting. The sale was mandated under the company’s equity incentive plan, and the CFO exercised no control over timing, price, or amount of shares sold.

How many LIFE shares were sold in the August 17, 2026 transactions?

Two transactions totaled 26,184 Class A common shares. One trade covered 15,197 shares and the other 10,987 shares, both tied to tax withholding from restricted stock unit vesting and settlement.

At what prices were the LIFE CFO’s shares sold on August 17, 2026?

The reported weighted average prices were $33.92 and $34.44 per share. Footnotes explain the shares were sold in multiple trades within ranges of $33.33–$34.325 and $34.33–$34.84, respectively.

What triggered the LIFE CFO’s sell-to-cover share sales?

The transactions were triggered by vesting and settlement of restricted stock units (RSUs). Under Ethos Technologies’ equity incentive plan, shares were automatically sold to fund tax withholding, rather than being initiated as discretionary market sales.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/18/2026 - 06:00 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Capozzi Christopher M.

(Last) (First) (Middle)

C/O ETHOS TECHNOLOGIES INC.

1606 HEADWAY CIRCLE #9013

(Street)

AUSTIN TEXAS 78754

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/17/2026		S(1)		15,197	D	$33.92(2)	650,031(3)	D
Class A Common Stock	08/17/2026		S(1)		10,987	D	$34.44(4)	639,044(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.

2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.33 to $34.325 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Includes shares issuable on settlement of RSUs.

4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.33 to $34.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Charlie York, Attorney-in-Fact	08/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)