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Ethos Technologies (NASDAQ: LIFE) CAO sells in 10b5-1 and tax-cover trades

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) reported that its Chief Accounting Officer, Brandt Walter Kucharski, executed multiple sales of Class A Common Stock. On August 14, 2026, he sold 73,665 shares at a weighted average price of $34.90 and 3,771 shares at a weighted average price of $35.44, under a Rule 10b5-1 trading plan adopted on May 15, 2026, with prices occurring in the disclosed ranges. On August 17, 2026, he sold 4,144 shares at a weighted average price of $34.18 and 1,467 shares at a weighted average price of $34.49 solely to satisfy tax withholding obligations via mandated “sell to cover” transactions under the company’s equity incentive plan. Footnotes state that the reported holdings include shares issuable on settlement of RSUs.

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Insider Kucharski Brandt Walter
Role Chief Accounting Officer
Sold 83,047 shs ($2.90M)
Type Security Shares Price Value
Sale Class A Common Stock F5, F6, F3 4,144 $34.18 $142K
Sale Class A Common Stock F5, F7, F3 1,467 $34.49 $51K
Sale Class A Common Stock F1, F2, F3 73,665 $34.90 $2.57M
Sale Class A Common Stock F1, F4, F3 3,771 $35.44 $134K
Holdings After Transaction: Class A Common Stock — 100,383 shares (Direct)
Footnotes (7)
  1. F1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
  2. F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.33 to $35.32 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3. Includes shares issuable on settlement of RSUs.
  4. F4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.36 to $35.515 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  5. F5. The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.
  6. F6. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.40 to $34.375 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  7. F7. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.40 to $34.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Total shares sold 83,047 shares Aggregate sell transactions reported for August 14 and 17, 2026
Shares sold 2026-08-14 (block 1) 73,665 shares Class A Common Stock sold at a weighted average price of $34.90
Shares sold 2026-08-14 (block 2) 3,771 shares Class A Common Stock sold at a weighted average price of $35.44
Shares sold 2026-08-17 (tax withholding block 1) 4,144 shares Sell-to-cover transaction at a weighted average price of $34.18
Shares sold 2026-08-17 (tax withholding block 2) 1,467 shares Sell-to-cover transaction at a weighted average price of $34.49
10b5-1 plan adoption date May 15, 2026 Date the Rule 10b5-1 trading plan governing August 14 sales was adopted
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"arising from the vesting and settlement of restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
sell to cover financial
"mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover""
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
weighted average price financial
"The price reported is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

FAQ

What insider transactions did LIFE (Ethos Technologies Inc.) disclose for its Chief Accounting Officer?
Ethos Technologies Inc. disclosed that its Chief Accounting Officer, Brandt Walter Kucharski, sold 83,047 shares of Class A Common Stock in four transactions on August 14 and 17, 2026, as detailed by amounts, prices, and trading-plan or tax-withholding footnotes.

Were the recent LIFE insider sales made under a Rule 10b5-1 trading plan?
Yes. Footnotes state that the August 14, 2026 sales by LIFE’s Chief Accounting Officer were made pursuant to a Rule 10b5-1 trading plan adopted on May 15, 2026, occurring under pre-established terms rather than discretionary timing or pricing decisions.

How many LIFE shares were sold to cover tax withholding obligations?
On August 17, 2026, the officer sold 4,144 and 1,467 LIFE Class A shares in transactions described as solely to satisfy tax withholding from RSU vesting, mandated as “sell to cover” under the company’s equity incentive plan, not discretionary trading.

What price ranges applied to the recent LIFE insider stock sales?
The filing reports weighted average prices with ranges: on August 14, 2026, prices ranged from $34.33–$35.32 and $35.36–$35.515; on August 17, 2026, from $33.40–$34.375 and $34.40–$34.84, with full breakdowns available on request.

Do the LIFE insider holdings include RSUs after these transactions?
A footnote states that the reported position for the LIFE officer includes shares issuable on settlement of RSUs. The exact post-transaction share balance is not specified in the data, but RSU-related shares are included in the reported total holdings figure in the form.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kucharski Brandt Walter
(Last)(First)(Middle)
C/O ETHOS TECHNOLOGIES INC.
1606 HEADWAY CIRCLE #9013
(Street)
AUSTIN TEXAS 78754
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Accounting Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/14/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/14/2026S(1)73,665D$34.9(2)109,765(3)D
Class A Common Stock08/14/2026S(1)3,771D$35.44(4)105,994(3)D
Class A Common Stock08/17/2026S(5)4,144D$34.18(6)101,850(3)D
Class A Common Stock08/17/2026S(5)1,467D$34.49(7)100,383(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.33 to $35.32 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Includes shares issuable on settlement of RSUs.
4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.36 to $35.515 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.
6. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.40 to $34.375 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
7. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.40 to $34.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Charlie York, Attorney-in-Fact08/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR