Ethos Technologies CEO sells 29K shares for taxes
Ethos Technologies Inc. (LIFE) reported that CEO and Secretary Peter George Colis sold a total of 29,342 shares of Class A Common Stock on August 17, 2026, in two open-market transactions at weighted average prices of $34.00 and $34.46.
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Form Type
4
Rhea-AI Filing Summary
Ethos Technologies Inc. (LIFE) reported that CEO and Secretary Peter George Colis sold a total of 29,342 shares of Class A Common Stock on August 17, 2026, in two open-market transactions at weighted average prices of $34.00 and $34.46. Footnotes state these sales were mandated "sell to cover" transactions to satisfy tax withholding obligations from vesting restricted stock units and were not discretionary trades by the reporting person. In addition, 8,474 shares are reported as indirectly held by the Colis Zhan Family Trust, reflecting securities received via pro rata in-kind distributions for no additional consideration, with Colis serving as a trustee.
Insider Trade Summary
Net Seller: 29,342 shares
Net Sell
3 txns
Insider
Colis Peter George
Role
CEO and Secretary
Sold
29,342 shs ($1.00M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2, F3 | 17,634 | $34.00 | $600K |
| Sale | Class A Common Stock F1, F4, F3 | 11,708 | $34.46 | $403K |
| holding | Class A Common Stock F5, F6 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 1,565,960 shares (Direct);
Class A Common Stock — 8,474 shares (Indirect, By trust)
Footnotes (6)
- F1. The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.34 to $34.335 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Includes shares issuable on settlement of RSUs.
- F4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.34 to $34.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securities by the Reporting Person was not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9.
- F6. The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.
Key Figures
Shares sold (lot 1): 17,634 shares
Shares sold (lot 2): 11,708 shares
Total shares sold: 29,342 shares
+3 more
6 metrics
Shares sold (lot 1)
17,634 shares
Class A Common Stock sold on August 17, 2026 at $34.00 weighted average
Shares sold (lot 2)
11,708 shares
Class A Common Stock sold on August 17, 2026 at $34.46 weighted average
Total shares sold
29,342 shares
Net shares sold by the reporting person on August 17, 2026
Price range lot 1
$33.34–$34.335
Range for weighted average price footnote F2 sales
Price range lot 2
$34.34–$34.86
Range for weighted average price footnote F4 sales
Indirect trust holdings
8,474 shares
Class A Common Stock held indirectly by the Colis Zhan Family Trust
Key Terms
sell to cover, weighted average price, restricted stock units, pro rata distributions in kind, +1 more
5 terms
sell to cover financial
"The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction"
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
weighted average price financial
"The price reported is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"tax withholding obligations arising from the vesting and settlement of restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
pro rata distributions in kind financial
"reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration"
Rule 16a-9 regulatory
"not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did LIFE (Ethos Technologies Inc.) disclose for Peter George Colis?
Ethos Technologies Inc. disclosed that CEO Peter George Colis reported two sales totaling 29,342 shares of Class A Common Stock on August 17, 2026. The sales were tied to tax withholding from RSU vesting under the company’s equity incentive plan.
Were the recent LIFE (Ethos Technologies Inc.) insider sales by the CEO discretionary trades?
The filing states the sales were not discretionary trades. Shares were sold solely to satisfy tax withholding obligations from the vesting and settlement of RSUs, under a mandated "sell to cover" arrangement in the equity incentive plan.
Does the LIFE (Ethos Technologies Inc.) filing mention a Rule 10b5-1 trading plan for these sales?
The document-level Rule 10b5-1 checkbox is not marked as affirmatively relying on a trading plan. Instead, a footnote explains the sales were mandated “sell to cover” transactions under the issuer’s equity incentive plan for tax withholding.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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