LIFE CEO trades Class A and B shares
Ethos Technologies Inc. CEO and Secretary Peter George Colis reported several equity transactions in Class A and Class B Common Stock.
Rhea-AI Filing Summary
Ethos Technologies Inc. CEO and Secretary Peter George Colis reported several equity transactions in Class A and Class B Common Stock. He converted 55,848 shares of Class B Common Stock into the same number of Class A shares at a 1:1 ratio, then sold a total of 60,035 Class A shares in open-market transactions at weighted average prices in the low‑$20s per share. A portion of these sales was used to satisfy tax withholding obligations related to vesting restricted stock units. Following the transactions, he holds 695,302 shares of Class A Common Stock directly, and continues to have indirect interests through family trusts in Class B shares that are convertible into 214,822 and 128,893 Class A shares.
Positive
- None.
Negative
- None.
Insider Trade Summary
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
Colis Peter George
Role
CEO and Secretary
Sold
60,035 shs ($1.32M)
Approx. gross sale proceeds
$1.32M
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 55,848 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 54,890 | $22.00 | $1.21M |
| Sale | Class A Common Stock | 5,145 | $22.78 | $117K |
| Conversion | Class A Common Stock | 55,848 | $0.00 | $0.00 |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 6,210,529 contracts (Direct);
Class A Common Stock — 695,302 shares (Direct);
Class B Common Stock — 343,715 contracts (Indirect, by trust)
Footnotes (9)
- F1. Represents shares sold to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs").
- F2. The price reported above reflects the weighted average price of the shares sold. The sale price ranged from $21.66 to $22.64 per share, inclusive. Upon request from the SEC staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4.
- F3. Adjusted due to scrivener's error.
- F4. The price reported above reflects the weighted average price of the shares sold. The sale price ranged from $22.685 to $23.06 per share, inclusive. Upon request from the SEC staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4.
- F5. Each share of Class A Common Stock was exchanged at a 1:1 ratio for shares of Class B Common Stock.
- F6. Includes 695,302 shares issuable on settlement of RSUs, each of which represents a contingent right to receive one share of Issuer's Class A Common Stock upon vesting and may be exchanged at a 1:1 ratio for shares of Class B Common Stock.
- F7. Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.
- F8. Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.
- F9. Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.
Key Figures
Class B to Class A conversion: 55,848 shares
Total shares sold: 60,035 shares
Sale price example: $22.78 per share
+5 more
8 metrics
Class B to Class A conversion
55,848 shares
Class B Common Stock converted into Class A on derivative conversion
Total shares sold
60,035 shares
Class A Common Stock sold in open-market transactions
Sale price example
$22.78 per share
One Class A sale transaction price; weighted average with detailed range
Additional sale price
$22.00 per share
Another Class A sale transaction price reported
Direct Class A holdings
756,295 shares
Class A Common Stock owned directly after transactions
Trust underlying shares (Family Trust)
214,822 shares
Class A underlying Class B held indirectly by Peter G. Colis Family Trust
Trust underlying shares (PGC Beta Trust)
128,893 shares
Class A underlying Class B held indirectly by PGC Beta Trust
RSUs included in holdings
695,302 shares
Class A shares issuable upon settlement of RSUs referenced in footnote
Key Terms
restricted stock units ("RSUs"), Class B Common Stock, weighted average price, tax withholding obligations, +1 more
5 terms
restricted stock units ("RSUs") financial
"Represents shares sold to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs")."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
Class B Common Stock financial
"Each share of Class B Common Stock was exchanged at a 1:1 ratio for shares of Class A Common Stock."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The price reported above reflects the weighted average price of the shares sold."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
tax withholding obligations financial
"Represents shares sold to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs")."
public trust company financial
"Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024."
FAQ
What insider transactions did LIFE CEO Peter George Colis report on this Form 4?
Peter George Colis reported converting 55,848 shares of Class B Common Stock into Class A shares and selling 60,035 Class A shares in open-market transactions, while also updating his direct and indirect holdings through various trusts.
How are trusts involved in the Ethos Technologies (LIFE) CEO’s holdings?
The filing notes that some shares are held by trusts, including the Peter G. Colis Family Trust and the PGC Beta Trust, with trustees such as John N. Colis and Cresset Trust Company holding Class B shares that are convertible into specified amounts of Class A stock.
AI-generated analysis. How Rhea-AI works. Not financial advice.
