Ethos Technologies CEO granted 900,000 RSUs

Colis Peter George reported acquisition or exercise transactions in this Form 4 filing.

Rhea-AI Filing Summary

Colis Peter George reported acquisition or exercise transactions in this Form 4 filing.

Ethos Technologies Inc. CEO and Secretary Colis Peter George received a grant of 900,000 shares of Class A Common Stock in the form of restricted stock units. The RSUs vest over multiple dates starting on February 15, 2027, and his direct holdings after this award total 1,595,302 shares, subject to service-based vesting conditions.

Insights

Equity Compensation Analyst

CEO received a large service-based RSU grant with multi-year vesting.

CEO and Secretary Colis Peter George was granted 900,000 restricted stock units of Class A Common Stock, at a stated price of $0.0000 per share, indicating a compensation-related award rather than a market purchase. Following the grant, his direct holdings are reported as 1,595,302 shares.

The RSUs vest as to 55% on February 15, 2027, then 6.25% on each of four quarterly dates through February 15, 2028, and 2.5% on each subsequent quarterly vesting date. Vesting is explicitly conditioned on his continuous service through each vesting date, tying the economic benefit to ongoing employment and retention.

Insider Trade Summary

Grant/Award: 900,000 shares

Grant/Award 1 txn

Insider Colis Peter George

Role CEO and Secretary

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock F1	900,000	$0.00	$0.00

Holdings After Transaction: Class A Common Stock — 1,595,302 shares (Direct)

Footnotes (1)

1. F1. Represents a restricted stock unit ("RSU") award. The RSUs will vest as to 55% on February 15, 2027, 6.25% on each of May 15, 2027, August 15, 2027, November 15, 2027, and February 15, 2028, and 2.5% on each subsequent May 15, August 15, November 15 and February 15 thereafter, subject to the Reporting Person's continuous service through each such vesting date.

Key Figures

RSU grant size: 900,000 shares Price per share for award: $0.0000 per share Holdings after transaction: 1,595,302 shares +3 more

6 metrics

RSU grant size 900,000 shares Restricted stock unit award of Class A Common Stock to CEO

Price per share for award $0.0000 per share Stated transaction price for the RSU grant

Holdings after transaction 1,595,302 shares Total direct Class A Common Stock holdings after RSU award

Initial vesting portion 55% Portion of RSUs vesting on February 15, 2027

Subsequent vesting tranche 6.25% Vests on each of May 15, August 15, November 15, 2027 and February 15, 2028

Ongoing vesting rate 2.5% Vests on each subsequent May 15, August 15, November 15 and February 15

Key Terms

restricted stock unit ("RSU"), continuous service, vesting date

3 terms

restricted stock unit ("RSU") financial

"Represents a restricted stock unit ("RSU") award."

continuous service financial

"subject to the Reporting Person's continuous service through each such vesting date."

vesting date financial

"through each such vesting date."

FAQ

What did Ethos Technologies (LIFE) CEO Colis Peter George receive in this Form 4?

Colis Peter George received a grant of 900,000 restricted stock units (RSUs) of Class A Common Stock. This is reported as a compensation-related award at a price of $0.0000 per share, not an open-market purchase.

How do the 900,000 RSUs granted to LIFE’s CEO vest over time?

The 900,000 RSUs vest 55% on February 15, 2027, then 6.25% on each of May 15, August 15, November 15, 2027 and February 15, 2028, and 2.5% on each quarterly vesting date thereafter.

What are Colis Peter George’s reported holdings in LIFE after this RSU grant?

After the award, Colis Peter George is reported to hold 1,595,302 shares of Class A Common Stock directly. This total includes the 900,000 RSUs, which remain subject to the specified vesting conditions and continuous service requirement.

Are the 900,000 RSUs to LIFE’s CEO immediately vested or subject to conditions?

The 900,000 RSUs are not fully vested immediately. They vest on a schedule beginning February 15, 2027 and require the reporting person’s continuous service through each vesting date to be earned.

Did the LIFE CEO pay cash for the 900,000 RSUs reported on this Form 4?

No cash outlay is indicated. The transaction shows a grant of 900,000 RSUs at a stated transaction price of $0.0000 per share, consistent with equity compensation rather than a market purchase.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/10/2026 - 05:00 PM Accepted by SEC EDGAR 07/10/2026 - 05:00 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Colis Peter George

(Last) (First) (Middle)

C/O ETHOS TECHNOLOGIES INC.

1606 HEADWAY CIRCLE #9013

(Street)

AUSTIN TEXAS 78754

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO and Secretary

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/08/2026		A		900,000(1)	A	$0	1,595,302	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a restricted stock unit ("RSU") award. The RSUs will vest as to 55% on February 15, 2027, 6.25% on each of May 15, 2027, August 15, 2027, November 15, 2027, and February 15, 2028, and 2.5% on each subsequent May 15, August 15, November 15 and February 15 thereafter, subject to the Reporting Person's continuous service through each such vesting date.

	/s/ Charlie York, Attorney-in-Fact	07/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)