Ethos Technologies Inc. Schedule 13G reports that Divisadero-affiliated filers, including Divisadero Street Capital Management, LP and William Zolezzi, beneficially own 2,018,326 shares of Class A Common Stock, representing 6.5% of the class as disclosed. The filing states these securities are directly owned by advisory clients of Divisadero Street Capital Management, LP.
The CUSIP is 29765A101; signatures show the report was executed on 07/06/2026.
Positive
None.
Negative
None.
Insights
Schedule 13G discloses a passive >5% holding by Divisadero affiliates.
The filing lists 2,018,326 shares (6.5%) and includes the customary disclaimer that reported securities are owned by advisory clients. The filing form and signatures align with passive investor reporting practices.
Key dependencies include the advisory-client ownership statement under Item 6 and the joint filing exhibits; subsequent amendments would be expected if ownership or voting/dispositive powers change.
Holders with shared dispositive power of 2,018,326 shares are now on record.
The schedule shows shared voting and dispositive power of 2,018,326 shares across Divisadero entities and William Zolezzi. This records the party that can influence dispositions, per the filing language.
Investor relations should note the reported 6.5% stake for disclosure purposes; any future change in percent or voting power would require an updated filing.
Key Figures
Reported shares:2,018,326 sharesPercent of class:6.5%CUSIP:29765A101+2 more
5 metrics
Reported shares2,018,326 sharesAmount beneficially owned by Divisadero filers
Percent of class6.5%Percent of Class A Common Stock reported
CUSIP29765A101Class A Common Stock identifier
Sole voting power0Sole power to vote reported by filers
Shared voting power2,018,326 sharesShared power to vote reported
A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
Shared dispositive powerregulatory
"Item 4. | (iv) Shared power to dispose: 2,018,326"
Joint Filing Agreementregulatory
"Exhibit A - Joint Filing Agreement Exhibit"
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
Ethos Technologies Inc.
(Name of Issuer)
Class A Common Stock, $0.0001 par value per share
(Title of Class of Securities)
29765A101
(CUSIP Number)
06/26/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Divisadero Street Capital Management, LP
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,018,326.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,018,326.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,018,326.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.5 %
12
Type of Reporting Person (See Instructions)
IA, PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
William Zolezzi
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
UNITED STATES
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,018,326.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,018,326.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,018,326.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.5 %
12
Type of Reporting Person (See Instructions)
HC, IN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Divisadero Street Partners, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,018,326.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,018,326.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,018,326.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.5 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Divisadero Street Partners GP, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,018,326.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,018,326.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,018,326.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.5 %
12
Type of Reporting Person (See Instructions)
HC, OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Divisadero Street Capital, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
2,018,326.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
2,018,326.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
2,018,326.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.5 %
12
Type of Reporting Person (See Instructions)
HC, OO
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
Ethos Technologies Inc.
(b)
Address of issuer's principal executive offices:
90 New Montgomery Street, Suite 1500, San Francisco, CA 94105
Item 2.
(a)
Name of person filing:
Divisadero Street Capital Management, LP
William Zolezzi
Divisadero Street Partners, L.P.
Divisadero Street Partners GP, LLC
Divisadero Street Capital, LLC
(b)
Address or principal business office or, if none, residence:
Divisadero Street Capital Management, LP
3480 Main Highway, Suite 204
Miami, FL 33133
William Zolezzi
c/o Divisadero Street Capital Management, LP
3480 Main Highway, Suite 204
Miami, FL 33133
Divisadero Street Partners, L.P.
3480 Main Highway, Suite 204
Miami, FL 33133
Divisadero Street Partners GP, LLC
3480 Main Highway, Suite 204
Miami, FL 33133
Divisadero Street Capital, LLC
3480 Main Highway, Suite 204
Miami, FL 33133
(c)
Citizenship:
Divisadero Street Capital Management, LP - Delaware
William Zolezzi - United States
Divisadero Street Partners, L.P. - Delaware
Divisadero Street Partners GP, LLC - Delaware
Divisadero Street Capital, LLC - Delaware
(d)
Title of class of securities:
Class A Common Stock, $0.0001 par value per share
(e)
CUSIP Number(s):
29765A101
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
Divisadero Street Capital Management, LP - 2,018,326
William Zolezzi - 2,018,326
Divisadero Street Partners, L.P. - 2,018,326
Divisadero Street Partners GP, LLC - 2,018,326
Divisadero Street Capital, LLC - 2,018,326
(b)
Percent of class:
Divisadero Street Capital Management, LP - 6.5%
William Zolezzi - 6.5%
Divisadero Street Partners, L.P. - 6.5%
Divisadero Street Partners GP, LLC - 6.5%
Divisadero Street Capital, LLC - 6.5%
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
Divisadero Street Capital Management, LP - 0
William Zolezzi - 0
Divisadero Street Partners, L.P. - 0
Divisadero Street Partners GP, LLC - 0
Divisadero Street Capital, LLC - 0
(ii) Shared power to vote or to direct the vote:
Divisadero Street Capital Management, LP - 2,018,326
William Zolezzi - 2,018,326
Divisadero Street Partners, L.P. - 2,018,326
Divisadero Street Partners GP, LLC - 2,018,326
Divisadero Street Capital, LLC - 2,018,326
(iii) Sole power to dispose or to direct the disposition of:
Divisadero Street Capital Management, LP - 0
William Zolezzi - 0
Divisadero Street Partners, L.P. - 0
Divisadero Street Partners GP, LLC - 0
Divisadero Street Capital, LLC - 0
(iv) Shared power to dispose or to direct the disposition of:
Divisadero Street Capital Management, LP - 2,018,326
William Zolezzi - 2,018,326
Divisadero Street Partners, L.P. - 2,018,326
Divisadero Street Partners GP, LLC - 2,018,326
Divisadero Street Capital, LLC - 2,018,326
Item 5.
Ownership of 5 Percent or Less of a Class.
Not Applicable
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
All of the securities reported in this Schedule 13G are directly owned by advisory clients of Divisadero Street Capital Management, LP. None of those advisory clients, other than Divisadero Street Partners, L.P., may be deemed to beneficially own more than 5% of the Class A Common Stock.
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
If a parent holding company has filed this schedule, pursuant to Rule 13d-1(b)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary. If a parent holding company has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary.
Please see Exhibit B attached hereto.
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Divisadero Street Capital Management, LP
Signature:
By: Divisadero Street Capital, LLC, its general partner, By: /s/ William Zolezzi
Name/Title:
William Zolezzi, Manager
Date:
07/06/2026
William Zolezzi
Signature:
/s/ William Zolezzi
Name/Title:
William Zolezzi
Date:
07/06/2026
Divisadero Street Partners, L.P.
Signature:
By: Divisadero Street Partners GP, LLC, its general partner, By: /s/ William Zolezzi
Name/Title:
William Zolezzi, Manager
Date:
07/06/2026
Divisadero Street Partners GP, LLC
Signature:
/s/ William Zolezzi
Name/Title:
William Zolezzi, Manager
Date:
07/06/2026
Divisadero Street Capital, LLC
Signature:
/s/ William Zolezzi
Name/Title:
William Zolezzi, Manager
Date:
07/06/2026
Comments accompanying signature: * Each Reporting Person disclaims beneficial ownership of the reported securities except to the extent of his, her or its pecuniary interest therein, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.
To the extent that "ownership of 5 percent or less of a class" was indicated in Item 5, such response only applies to the Reporting Person(s) that indicated elsewhere herein that it beneficially owns five percent (5%) or less of the class.
Exhibit Information
Exhibit A - Joint Filing Agreement
Exhibit B - Control Person Identification
What stake does Divisadero report in Ethos Technologies (LIFE)?
The filing reports 2,018,326 shares, representing 6.5% of Class A Common Stock. The disclosure lists shared voting and dispositive power over these shares across Divisadero entities and William Zolezzi.
Who is reported as the beneficial owner in the Schedule 13G?
The filers are Divisadero Street Capital Management, LP, related Divisadero entities, and William Zolezzi. The filing states the securities are directly owned by advisory clients of Divisadero Street Capital Management, LP.
Does the filing indicate control or sole voting power over the shares?
No. The filing shows 0 sole voting power and 2,018,326 shared voting and dispositive power. It records shared control rather than sole control of voting or disposition.
What CUSIP and class are covered by this Schedule 13G?
The Schedule covers Class A Common Stock, $0.0001 par value, CUSIP 29765A101. The issuer named is Ethos Technologies Inc. with the principal office address listed in San Francisco, CA.
What date and signatures appear on the filing?
Signatures for the reporting persons are dated 07/06/2026. The header also shows a date of 06/26/2026 in the filing text, and exhibits are referenced for joint filing and control-person identification.
