Alphabet-affiliated funds shift 94,087 Ethos Technologies (LIFE) shares

Rhea-AI Filing Summary

Alphabet-affiliated investment entities reported changes in their holdings of Ethos Technologies Inc. Class A Common Stock. GV 2019, L.P. made pro rata in-kind distributions of 94,087 shares to its partners, transferring them to affiliate Alphabet Holdings LLC for no consideration, after which Alphabet Holdings sold the same 94,087 shares in open-market transactions at weighted average prices within disclosed ranges from $18.30 to $20.03 per share. After these transactions, GV 2019, L.P. indirectly holds 2,956,610 Class A shares and GV 2021, L.P. indirectly holds 571,907 shares, with Alphabet Inc. and related entities stating that they may be deemed to indirectly beneficially own these securities but disclaim beneficial ownership except to the extent of their pecuniary interests.

Insider Trade Summary

Net Seller: 94,087 shares ($1,831,693)

Net Sell 6 txns

Insider GV 2019 GP, L.L.C., GV 2019 GP, L.P., GV 2019, L.P., GV 2021 GP, L.L.C., GV 2021 GP, L.P., GV 2021, L.P., Alphabet Inc.

Role 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner

Sold 94,087 shs ($1.83M)

Type	Security	Shares	Price	Value
Other	Class A Common Stock	19,595	$0.00	--
Sale	Class A Common Stock	19,595	$18.7297	$367K
Other	Class A Common Stock	74,492	$0.00	--
Sale	Class A Common Stock	12,500	$18.793	$235K
Sale	Class A Common Stock	61,992	$19.8376	$1.23M
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 2,956,610 shares (Indirect, By GV 2019, L.P.)

Footnotes (1)

1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act"). The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.30 to $19.29, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnotes 5 and 6 of this Form 4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.38 to $20.03 per share, inclusive. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.33 to $19.06 per share, inclusive. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

Key Figures

Total shares sold: 94087 shares July 15 sale tranche: 12500 shares at $18.793 per share Second July 15 sale tranche: 61992 shares at $19.8376 per share +4 more

7 metrics

Total shares sold 94087 shares Aggregate Class A shares sold by Alphabet Holdings LLC over July 15–16, 2026

July 15 sale tranche 12500 shares at $18.793 per share Open-market sale with prices ranging from $18.30 to $19.29 on July 15, 2026

Second July 15 sale tranche 61992 shares at $19.8376 per share Open-market sale with prices ranging from $19.38 to $20.03 on July 15, 2026

July 16 sale tranche 19595 shares at $18.7297 per share Open-market sale with prices ranging from $18.33 to $19.06 on July 16, 2026

GV 2019, L.P. holdings 2956610 shares Class A shares indirectly held by GV 2019, L.P. after July 16, 2026 distribution

GV 2021, L.P. holdings 571907 shares Class A shares indirectly held by GV 2021, L.P. as of July 15, 2026

Restructuring distributions 94087 shares Shares distributed pro rata in-kind by GV 2019, L.P. to partners for no consideration

Key Terms

pro rata in-kind distribution, weighted average price, beneficially owned, pecuniary interest, +1 more

5 terms

pro rata in-kind distribution financial

"The reported transaction represents a pro rata in-kind distribution, for no consideration..."

weighted average price financial

"The price reported in Column 4 is a weighted average price. These shares were sold..."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

beneficially owned regulatory

"may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3...)"

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

pecuniary interest financial

"disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein."

Rule 13d-3 regulatory

"may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act)..."

Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/17/2026 - 08:13 PM Accepted by SEC EDGAR 07/17/2026 - 08:12 PM Learn about SEC filing dates

FAQ

What insider activity did Alphabet-affiliated holders report for Ethos Technologies Inc. (LIFE)?

Entities affiliated with Alphabet reported restructuring and selling 94,087 Ethos Technologies Class A shares. GV 2019, L.P. distributed the shares in-kind to Alphabet Holdings LLC, which then executed open-market sales over two days in July 2026.

How many Ethos Technologies (LIFE) shares were sold and at what prices?

Alphabet Holdings LLC reported selling 94,087 Class A shares in three tranches at weighted average prices of $18.793, $19.8376, and $18.7297 per share, within disclosed intraday ranges from $18.30 to $20.03.

Which Alphabet-linked funds still hold Ethos Technologies (LIFE) shares after these transactions?

After the reported transactions, GV 2019, L.P. indirectly holds 2,956,610 Ethos Technologies Class A shares and GV 2021, L.P. indirectly holds 571,907 shares, through ownership structures involving GV general partners and Alphabet-controlled entities.

Were the Ethos Technologies (LIFE) insider transactions executed under a Rule 10b5-1 trading plan?

The filing’s Rule 10b5-1 checkbox is not marked as affirmative, and the footnotes do not reference any Rule 10b5-1 trading plan. The reported sales therefore are not identified as being made under a pre-arranged trading plan.

What were the "J" coded transactions in the Ethos Technologies (LIFE) Form 4?

The "J" coded entries report pro rata in-kind distributions totaling 94,087 shares by GV 2019, L.P. to its partners. These transfers moved shares, for no consideration, into the direct ownership of affiliate Alphabet Holdings LLC before the subsequent open-market sales.

How do Alphabet Inc. and its affiliates describe their ownership of Ethos Technologies (LIFE) shares?

Footnotes state that Alphabet Holdings, GV partnerships, and related entities may be deemed to indirectly beneficially own the reported shares under Rule 13d-3, but each disclaims beneficial ownership except to the extent of its pecuniary interest in the securities.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

GV 2019 GP, L.L.C.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/15/2026		J(1)		74,492	D	$0	2,976,205	I	By GV 2019, L.P.(2)
Class A Common Stock	07/15/2026		S		12,500	D	$18.793(3)	61,992	I	By Alphabet Holdings LLC(4)
Class A Common Stock	07/15/2026		S		61,992	D	$19.8376(5)	0	I	By Alphabet Holdings LLC(4)
Class A Common Stock	07/16/2026		J(1)		19,595	D	$0	2,956,610	I	By GV 2019, L.P.(2)
Class A Common Stock	07/16/2026		S		19,595	D	$18.7297(6)	0	I	By Alphabet Holdings LLC(4)
Class A Common Stock								571,907	I	By GV 2021, L.P.(7)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

GV 2019 GP, L.L.C.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GV 2019 GP, L.P.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GV 2019, L.P.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GV 2021 GP, L.L.C.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GV 2021 GP, L.P.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GV 2021, L.P.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Alphabet Inc.

(Last) (First) (Middle)

1600 AMPHITHEATRE PARKWAY

(Street)

MOUNTAIN VIEW CALIFORNIA 94043

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").

2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.30 to $19.29, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnotes 5 and 6 of this Form 4.

4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.38 to $20.03 per share, inclusive.

6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.33 to $19.06 per share, inclusive.

7. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

	/s/ David Krane, Manager of GV 2019 GP, L.L.C.	07/17/2026
	/s/ David Krane, Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P.	07/17/2026
	/s/ David Krane, Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P., the General Partner of GV 2019, L.P.	07/17/2026
	/s/ David Krane, Manager of GV 2021 GP, L.L.C.	07/17/2026
	/s/ David Krane, Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P.	07/17/2026
	/s/ David Krane, Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P., the General Partner of GV 2021, L.P.	07/17/2026
	/s/ Kathryn W. Hall, Assistant Secretary of Alphabet Inc.	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)