Alphabet unit sells 38,920 Ethos Technologies shares
Alphabet-affiliated investment entities reported transactions in Ethos Technologies Inc. Class A common stock.
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Form Type
4
Rhea-AI Filing Summary
Alphabet-affiliated investment entities reported transactions in Ethos Technologies Inc. Class A common stock. GV 2019, L.P. made pro rata in-kind distributions of 20,534 and 18,386 shares to Alphabet Holdings LLC on July 17 and 20, 2026, followed by Alphabet Holdings’ open-market sales of those shares at weighted average prices of $18.6819 and $18.8654. An affiliated fund, GV 2021, L.P., remains an indirect holder of 571,907 shares.
Insider Trade Summary
Net Seller: 38,920 shares
Net Sell
5 txns
Insider
GV 2019 GP, L.L.C., GV 2019 GP, L.P., GV 2019, L.P., GV 2021 GP, L.L.C., GV 2021 GP, L.P., GV 2021, L.P., Alphabet Inc.
Role
10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner
Sold
38,920 shs ($730K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Other | Class A Common Stock F1, F2 | 18,386 | $0.00 | $0.00 |
| Sale | Class A Common Stock F5, F4 | 18,386 | $18.8654 | $347K |
| Other | Class A Common Stock F1, F2 | 20,534 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F4 | 20,534 | $18.6819 | $384K |
| holding | Class A Common Stock F6 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2,917,690 shares (Indirect, By GV 2019, L.P.);
Class A Common Stock — 0 shares (Indirect, By Alphabet Holdings LLC);
Class A Common Stock — 571,907 shares (Indirect, By GV 2021, L.P.)
Footnotes (6)
- F1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").
- F2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.33 to $19.05, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnote 5 of this Form 4.
- F4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.59 to $19.18, inclusive.
- F6. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
Key Figures
Shares sold July 17, 2026: 20,534 shares
Shares sold July 20, 2026: 18,386 shares
Total shares sold: 38,920 shares
+3 more
6 metrics
Shares sold July 17, 2026
20,534 shares
Indirect sale by Alphabet Holdings LLC at weighted average price $18.6819
Shares sold July 20, 2026
18,386 shares
Indirect sale by Alphabet Holdings LLC at weighted average price $18.8654
Total shares sold
38,920 shares
Aggregate non-derivative shares sold across reported transactions
GV 2021, L.P. holdings
571,907 shares
Indirect Class A common stock position as of July 17, 2026
July 17 sale price range
$18.33–$19.05
Range of prices for trades included in $18.6819 weighted average
July 20 sale price range
$18.59–$19.18
Range of prices for trades included in $18.8654 weighted average
Key Terms
pro rata in-kind distribution, weighted average price, beneficially own, pecuniary interest, +2 more
6 terms
pro rata in-kind distribution financial
"represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P."
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficially own regulatory
"may be deemed to indirectly beneficially own the securities directly beneficially owned"
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
pecuniary interest regulatory
"disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein"
Rule 13d-3 regulatory
"indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act)"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.
Rule 16a-13 regulatory
"distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Which entities associated with LIFE carried out the reported transactions?
The transactions involved GV 2019, L.P. and Alphabet Holdings LLC, both affiliated with Alphabet Inc., and a holding entry for GV 2021, L.P. These entities indirectly beneficially own Ethos Technologies shares through partnership and holding-company structures, with beneficial ownership largely disclaimed except for pecuniary interests.
Were the LIFE insider transactions simple sales or part of a restructuring?
The filing shows both restructuring-type and sale activity. GV 2019, L.P. first made pro rata in-kind distributions of shares for no consideration to Alphabet Holdings LLC, coded as “J” transactions, followed by Alphabet Holdings’ open-market sales of the same share amounts on each date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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